Webinar Rewinds
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COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?
Webinar Rewinds March 23, 2020In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.
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Payment Terms: Current Practices for Marketing Services
Webinar Rewinds March 23, 2020In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.
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Strategies for Marketing During Coronavirus
Webinar Rewinds March 20, 2020In this webinar, brought to you by the ANA Marketing Training & Development Center, get practical tips on how to conduct your marketing during the COVID-19 phenomenon.
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AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming
Webinar Rewinds March 19, 2020In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.
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La-Z-Boy: Using Technology to Drive In-Store Sales
Webinar Rewinds March 18, 2020In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.
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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It
Webinar Rewinds March 12, 2020In this webinar, take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.
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Ten-Step Guide to Achieving CX Centric Business Goals
Webinar Rewinds March 11, 2020In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.
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The CCPA Regs: What You Need to Know
Webinar Rewinds March 10, 2020In this webinar, Venable LLP’s Rob Hartwell and Tara Sugiyama Potashnik provided a summary of what advertisers and marketers need to know as we head toward final implementation of the California Consumer Privacy Act (CCPA).
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Email Deliverability 101
Webinar Rewinds March 9, 2020Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox.
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Future of Commerce — The Emergence of a New Marketing Medium Powered by AR, 5G, and AI
Webinar Rewinds March 4, 2020The 3rd Space is a new advertising and marketing medium powered by AR, 5G, and AI which will soon transform how we shop. This webinar explored this new medium, what it means for marketers, and how you can prepare your brand to be successful.
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What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design
Webinar Rewinds March 4, 2020It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.
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Email Creative and Design 101
Webinar Rewinds March 2, 2020Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.
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Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship
Webinar Rewinds February 26, 2020In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.
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Do This, Not That! Email and Emerging Media Techniques
Webinar Rewinds February 25, 2020In this webinar, explore the top email marketing tactics that hold long-term value and drive results.
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Three Reasons Why Email Automation Will Increase Your Sales
Webinar Rewinds February 24, 2020In this webinar, learn two of the most effective email remarketing campaigns for increasing conversions and repeat purchases.
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Skip Direct to Consumer. Go Direct to Value.
Webinar Rewinds February 19, 2020To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).
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The State of Content Marketing in 2020 — Content as a Business Strategy
Webinar Rewinds February 12, 2020In this webinar, The Content Advisory went through new research on Content Marketing, explored the business model of content, and discussed how to develop the optimal business purpose and focus for a truly measurable content strategy.
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Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand
Webinar Rewinds February 5, 2020Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.
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Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors
Webinar Rewinds February 5, 2020In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.
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The Privacy for America Framework for Federal Privacy Legislation
Webinar Rewinds February 4, 2020In this webinar, learn why the ANA has been leading the effort to pass a federal law that will protect consumers nationwide while preserving the responsible use of data.
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