Webinar Rewinds
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How To Build An Attribution Model For TV Advertising In 2020
Webinar Rewinds April 30, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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The Modern Marketer’s Media Dilemma: External or In-House Agency?
Webinar Rewinds April 29, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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Turning the Sunsetting of Cookies into Brand and Consumer Opportunity
Webinar Rewinds April 28, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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Customers and Employees Still Need Your Empathy Post-COVID
Webinar Rewinds April 27, 2020In this webinar, learn about why your company’s actions during the COVID-19 crisis will demonstrate to people whether your relationships with them are genuine.
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Unlocking Email’s Hidden Opportunities to Create a Competitive Advantage
Webinar Rewinds April 27, 2020In this webinar, learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention.
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Email Marketing for Sensitive Times
Webinar Rewinds April 24, 2020This webinar focused on the best email marketing techniques to utilize during this period of unease. Whether you are reaching B2B or B2C audiences, learn about key stats, techniques, and methods to ensure performance and appropriateness during these difficult times.
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Nonprofit Triple Threat — Privacy, Postal, and Pandemic
Webinar Rewinds April 24, 2020In this webinar, learn about the latest developments, pending legislation, and steps you can take to help advocate for the nonprofit sector and face the challenges of data privacy restrictions, a potential new postal rate increase, and the 2020 coronavirus pandemic.
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A New Era of Personalization: Global Benchmarks and Best Practices
Webinar Rewinds April 23, 2020Learn how the world’s top brands are building personalization and Dynamic Creative Optimization (DCO) experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies.
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Save Money, Increase Flexibility, and Grow Your Business by Bringing Broadcast Advertising In-House
Webinar Rewinds April 22, 2020Daren Levis, Director of Brand Advertising at Experian, explained how he was able to cut the ties of an AOR relationship and go on a successful four-year run of internal broadcast production.
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Data and Tech: What Brands Need to Know About Engaging the Consumer in Crisis
Webinar Rewinds April 21, 2020In this webinar, join Resonate’s Jason Schneider for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping, and more.
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Content in the Time of Coronavirus
Webinar Rewinds April 20, 2020This webinar explored practical ways to shift one’s content strategy, messaging, and tone to reflect today's new reality while still authentically reflecting the brand.
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Trust in a Time of Uncertainty: A Guide from LinkedIn
Webinar Rewinds April 20, 2020Ty Heath, Global Lead of the B2B Institute, discussed how marketers can best succeed being the trusted and valued communicators their brands need now.
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Fundamentals of Data Science Applied to Marketing
Webinar Rewinds April 17, 2020In this webinar, get a non-technical overview of how data science (machine learning/AI) techniques and methods are being integrated into marketing analytics and also provided the foundations and principles of "marketing analytics translation."
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Building a Performance Digital Media Engine
Webinar Rewinds April 16, 2020In this webinar, learn how building a performance digital media engine allows brands to drive more top-of-funnel awareness that has major impact but is harder to track from direct quantitative signals.
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Managing Change in High Performing Creative Teams
Webinar Rewinds April 15, 2020In this webinar, learn about managing change in high-performing in-house agency creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.
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Now What? Planning for the Next Crisis (Yes, the Next One)
Webinar Rewinds April 14, 2020In this webinar, author Joseph Jaffe provided tough love for brands and discussed how companies could have predicted and better prepared themselves for COVID-19, the importance of survival planning, and how to plan for the end of this.
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Creative Best Practices in the New Normal: Insights from YouTube’s #WithMe Trend
Webinar Rewinds April 13, 2020Millions of YouTube viewers have been captivated by creators inviting them to connect over everything from cleaning and getting ready, to meditating or simply hanging out #WithMe. Learn how these videos can teach marketers about forging authentic connections with viewers and embracing the spirit of #WithMe to drive discovery on a massive scale that still feels personal.
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How Marketing Can Overcome COVID-19 and Stay on Course
Webinar Rewinds April 13, 2020Learn how a combination of agile teams, clear decision making, ownership of key assets, and transparency in partner relationships can make all the difference in keeping marketing on course in the short run.
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Presenting in 2020 Is Not What We Thought it Would Be
Webinar Rewinds April 10, 2020Everyone is adjusting to remote work and many are expected to be on video calls day in and day out. In this webinar, discover new tools to promote confidence and become the speaker you were meant to be.
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Marketing Through Uncertainty
Webinar Rewinds April 9, 2020In this webinar, Ted Wright discussed what marketers need to do to stay relevant and drive loyalty during a time of global uncertainty.
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