Webinar Rewinds
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Now What? Planning for the Next Crisis (Yes, the Next One)
Webinar Rewinds April 14, 2020In this webinar, author Joseph Jaffe provided tough love for brands and discussed how companies could have predicted and better prepared themselves for COVID-19, the importance of survival planning, and how to plan for the end of this.
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Creative Best Practices in the New Normal: Insights from YouTube’s #WithMe Trend
Webinar Rewinds April 13, 2020Millions of YouTube viewers have been captivated by creators inviting them to connect over everything from cleaning and getting ready, to meditating or simply hanging out #WithMe. Learn how these videos can teach marketers about forging authentic connections with viewers and embracing the spirit of #WithMe to drive discovery on a massive scale that still feels personal.
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How Marketing Can Overcome COVID-19 and Stay on Course
Webinar Rewinds April 13, 2020Learn how a combination of agile teams, clear decision making, ownership of key assets, and transparency in partner relationships can make all the difference in keeping marketing on course in the short run.
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Presenting in 2020 Is Not What We Thought it Would Be
Webinar Rewinds April 10, 2020Everyone is adjusting to remote work and many are expected to be on video calls day in and day out. In this webinar, discover new tools to promote confidence and become the speaker you were meant to be.
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Marketing Through Uncertainty
Webinar Rewinds April 9, 2020In this webinar, Ted Wright discussed what marketers need to do to stay relevant and drive loyalty during a time of global uncertainty.
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Microsoft: Talent Development for In-House Agencies
Webinar Rewinds April 8, 2020In this webinar, learn about three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.
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Brand Activation Legal Webinar: April 2020
Webinar Rewinds April 7, 2020In this webinar, Kramer Levin Naftalis & Frankel LLP addressed the use of influencers in marketing campaigns.
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Connecting with Donors in Times of Physical Distancing and Economic Uncertainty
Webinar Rewinds April 6, 2020In this webinar, get tips and strategies for how your organization can deepen relationships with donors over weeks and months of physical distancing.
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Marketing for “Somewhat Bad” or “Really Bad”: How to Realign Your Scenarios for COVID-19
Webinar Rewinds April 6, 2020We’re living in exponential times; scenarios are no longer high, medium, low, but “somewhat bad” and “really bad.” In this webinar, get concrete steps for how you can execute for the “somewhat bad,” while having a plan for the “really bad.”
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Taking Purposeful Brand Actions During COVID-19
Webinar Rewinds April 6, 2020In this webinar, Jeff Fromm and Jason Parks with Barkley walked through new strategic frameworks and best practices used by purposeful brands to navigate uncertain times.
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Advertising and Media Will Help Lead Us Through This; Trust and Transparency Will Be Key
Webinar Rewinds April 2, 2020America needs strong, trusted brands now more than ever. Simulmedia CEO Dave Morgan discussed the actions that advertising and media can take to lead through the COVID-19 crisis to maximize trust and transparency for all.
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Internal vs. External Agencies: Bridging the Divide
Webinar Rewinds April 1, 2020As interest in internal agencies continues to rise, many marketers are wondering where to begin. The truth is, most brands have needs that require both an internal and external agency. The challenge is bridging the divide.
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COVID-19 Legal Impact on Brand Advertising and Marketing
Webinar Rewinds March 31, 2020Douglas Wood and Keri Bruce, partners at Reed Smith LLP, the ANA's General Counsel, presented a webinar on the legal impact the COVID-19 pandemic has on the advertising and marketing plans of brands.
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Crisis Communication Strategy
Webinar Rewinds March 30, 2020This webinar was designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the COVID-19 crisis.
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Insights from “The Most Quoted Man in Advertising”
Webinar Rewinds March 30, 2020In this webinar, Brian Wieser from GroupM focused on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can prepare for what’s next, and how agencies can support their efforts.
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Email Marketing During Trying Times
Webinar Rewinds March 27, 2020Marketing in a time of crisis is tricky; how can you make sure your messages enhance your brand reputation, rather than tarnish it? In this webinar learn about some simple and the not-so-simple scenarios.
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Issues to Watch for in Washington and the States
Webinar Rewinds March 27, 2020Even as the country faces a pandemic, there are still key government relations issues impacting the industry. In this webinar, ANA's Dan Jaffe discussed digital advertising taxes, privacy and data security, and an FTC review of guidelines for influencer marketing.
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eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide
Webinar Rewinds March 26, 2020In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.
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How to Optimize Your Agency Relationship vs. an Agency Review
Webinar Rewinds March 25, 2020In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."
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Strategies for Marketing During Coronavirus
Webinar Rewinds March 24, 2020This webinar provided practical tips on how to conduct your marketing during the COVID-19 phenomenon and best practices from both the B2B and B2C sectors.
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