Webinar Rewinds
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B2B and Brand Purpose Study: How Does Your Company Stack Up?
Webinar Rewinds January 8, 2020In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.
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The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 8, 2020In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.
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PwC's Marketing Transformation: More Than Just a New Org Chart
Webinar Rewinds December 11, 2019In this webinar, learn how PwC took a highly matrixed structure and created a new culture with a new way of working.
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Service Is the New Sales: The Through Line for B2B Growth
Webinar Rewinds December 5, 2019This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.
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The Wonderful Company: Fostering a Culture of Continuous Improvement
Webinar Rewinds December 4, 2019Learn how key principles such as challenging assumptions, embracing dissent, releasing your agenda, and re-thinking your sandbox have reinvigorated the marketing teams and helped grow brands at the Wonderful Company.
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Countdown to CCPA: ANA Guidance for Members
Webinar Rewinds November 25, 2019The countdown to the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020 is getting closer with each passing day. ANA and Venable shared newly-released guidance on how ANA members can get ready for CCPA.
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Best Practices in Leveraging Consumer Data with New Technologies
Webinar Rewinds November 21, 2019Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.
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Building to Scale: 2020 Video | The Value of Addressable TV and OTT
Webinar Rewinds November 21, 2019What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.
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Creating Competitive Agile Marketing Organizations
Webinar Rewinds November 13, 2019In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.
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List Management and Best Practices 101
Webinar Rewinds November 8, 2019For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.
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Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?
Webinar Rewinds November 7, 2019Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.
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eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners
Webinar Rewinds November 6, 2019In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.
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What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy
Webinar Rewinds November 4, 2019In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).
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Optimizing Omnichannel Marketing — Selecting the Right Channel for Each Touchpoint
Webinar Rewinds October 31, 2019In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.
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MGM Resorts: Establishing a Data-Driven Social Media Content Strategy
Webinar Rewinds October 30, 2019In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Identity Resolution: The Key to Effective Consumer-Centric Marketing
Webinar Rewinds October 24, 2019In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content and Influencers
Webinar Rewinds October 23, 2019In this webinar, Hot Wheels shared how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids.
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How Design Thinking Can Transform Customer Experience
Webinar Rewinds October 17, 2019In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.
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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever
Webinar Rewinds October 16, 2019In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement
Webinar Rewinds October 10, 2019In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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