Webinar Rewinds
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Best Practices in Leveraging Consumer Data with New Technologies
Webinar Rewinds November 21, 2019Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.
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Building to Scale: 2020 Video | The Value of Addressable TV and OTT
Webinar Rewinds November 21, 2019What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.
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Creating Competitive Agile Marketing Organizations
Webinar Rewinds November 13, 2019In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.
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List Management and Best Practices 101
Webinar Rewinds November 8, 2019For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.
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Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?
Webinar Rewinds November 7, 2019Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.
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eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners
Webinar Rewinds November 6, 2019In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.
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What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy
Webinar Rewinds November 4, 2019In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).
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Optimizing Omnichannel Marketing — Selecting the Right Channel for Each Touchpoint
Webinar Rewinds October 31, 2019In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.
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MGM Resorts: Establishing a Data-Driven Social Media Content Strategy
Webinar Rewinds October 30, 2019In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Identity Resolution: The Key to Effective Consumer-Centric Marketing
Webinar Rewinds October 24, 2019In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content and Influencers
Webinar Rewinds October 23, 2019In this webinar, Hot Wheels shared how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids.
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How Design Thinking Can Transform Customer Experience
Webinar Rewinds October 17, 2019In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.
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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever
Webinar Rewinds October 16, 2019In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement
Webinar Rewinds October 10, 2019In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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Building and Maintaining a Powerful Social Fandom
Webinar Rewinds October 9, 2019In this webinar, get tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.
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Ideas With Value
Webinar Rewinds October 9, 2019Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.
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Email Marketing Strategy 101
Webinar Rewinds October 4, 2019In this webinar, discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it.
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Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020
Webinar Rewinds September 26, 2019In partnership with The Harris Poll, Meredith presented an exclusive national survey examining the epidemic-level of stress women are facing today.
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Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Webinar Rewinds September 26, 2019We live in a high-stakes era and marketers must be prepared for anything at any time. In this webinar, learn what key stakeholders around the globe think about how this unpredictable environment is impacting brands and purchasing decisions.
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How Talent and Rights Management Impacts Your Creative Investment
Webinar Rewinds September 26, 2019In this webinar, learn more about the impact of talent and rights on the cost of producing commercials and what should be considered before you even begin to shoot.
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