Webinar Rewinds | Marketing Knowledge Center

Pandora: Six Trends That Will Impact Audio and Marketing in 2020

Webinar Rewinds January 16, 2020

In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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Increasing Your Return on Influencers: Best Practice and Case Studies from TikTok

Webinar Rewinds January 15, 2020

As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.

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The Rise in ADA Accessibility Problems

Webinar Rewinds January 14, 2020

This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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Achieving Intentional Inclusivity in Email Design

Webinar Rewinds January 13, 2020

In this webinar, explore how marketers can engage and build relationships with customers ensuring everyone receives accessible content.

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B2B and Brand Purpose Study: How Does Your Company Stack Up?

Webinar Rewinds January 8, 2020

In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

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The Future of Search Marketing: What's Now. What's Next.

Webinar Rewinds January 8, 2020

In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.

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PwC's Marketing Transformation: More Than Just a New Org Chart

Webinar Rewinds December 11, 2019

In this webinar, learn how PwC took a highly matrixed structure and created a new culture with a new way of working.

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Service Is the New Sales: The Through Line for B2B Growth

Webinar Rewinds December 5, 2019

This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

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The Wonderful Company: Fostering a Culture of Continuous Improvement

Webinar Rewinds December 4, 2019

Learn how key principles such as challenging assumptions, embracing dissent, releasing your agenda, and re-thinking your sandbox have reinvigorated the marketing teams and helped grow brands at the Wonderful Company.

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Countdown to CCPA: ANA Guidance for Members

Webinar Rewinds November 25, 2019

The countdown to the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020 is getting closer with each passing day. ANA and Venable shared newly-released guidance on how ANA members can get ready for CCPA.

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Best Practices in Leveraging Consumer Data with New Technologies

Webinar Rewinds November 21, 2019

Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.

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Building to Scale: 2020 Video | The Value of Addressable TV and OTT

Webinar Rewinds November 21, 2019

What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.

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Creating Competitive Agile Marketing Organizations

Webinar Rewinds November 13, 2019

In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.

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List Management and Best Practices 101

Webinar Rewinds November 8, 2019

For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.

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Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?

Webinar Rewinds November 7, 2019

Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.

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eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners

Webinar Rewinds November 6, 2019

In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.

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What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy

Webinar Rewinds November 4, 2019

In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).

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Optimizing Omnichannel Marketing — Selecting the Right Channel for Each Touchpoint

Webinar Rewinds October 31, 2019

In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.

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MGM Resorts: Establishing a Data-Driven Social Media Content Strategy

Webinar Rewinds October 30, 2019

In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.

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Identity Resolution: The Key to Effective Consumer-Centric Marketing

Webinar Rewinds October 24, 2019

In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.

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