Webinar Rewinds
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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It
Webinar Rewinds March 12, 2020In this webinar, take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.
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Ten-Step Guide to Achieving CX Centric Business Goals
Webinar Rewinds March 11, 2020In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.
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The CCPA Regs: What You Need to Know
Webinar Rewinds March 10, 2020In this webinar, Venable LLP’s Rob Hartwell and Tara Sugiyama Potashnik provided a summary of what advertisers and marketers need to know as we head toward final implementation of the California Consumer Privacy Act (CCPA).
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Email Deliverability 101
Webinar Rewinds March 9, 2020Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox.
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Future of Commerce — The Emergence of a New Marketing Medium Powered by AR, 5G, and AI
Webinar Rewinds March 4, 2020The 3rd Space is a new advertising and marketing medium powered by AR, 5G, and AI which will soon transform how we shop. This webinar explored this new medium, what it means for marketers, and how you can prepare your brand to be successful.
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What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design
Webinar Rewinds March 4, 2020It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.
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Email Creative and Design 101
Webinar Rewinds March 2, 2020Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.
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Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship
Webinar Rewinds February 26, 2020In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.
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Do This, Not That! Email and Emerging Media Techniques
Webinar Rewinds February 25, 2020In this webinar, explore the top email marketing tactics that hold long-term value and drive results.
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Three Reasons Why Email Automation Will Increase Your Sales
Webinar Rewinds February 24, 2020In this webinar, learn two of the most effective email remarketing campaigns for increasing conversions and repeat purchases.
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Skip Direct to Consumer. Go Direct to Value.
Webinar Rewinds February 19, 2020To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).
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The State of Content Marketing in 2020 — Content as a Business Strategy
Webinar Rewinds February 12, 2020In this webinar, The Content Advisory went through new research on Content Marketing, explored the business model of content, and discussed how to develop the optimal business purpose and focus for a truly measurable content strategy.
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Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand
Webinar Rewinds February 5, 2020Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.
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Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors
Webinar Rewinds February 5, 2020In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.
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The Privacy for America Framework for Federal Privacy Legislation
Webinar Rewinds February 4, 2020In this webinar, learn why the ANA has been leading the effort to pass a federal law that will protect consumers nationwide while preserving the responsible use of data.
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Proving That Outcome-Based Results Drive Business
Webinar Rewinds January 30, 2020In this webinar, Erica Barnes, Precision + Performance Specialist at A+E Networks, shared a brief overview of the process by which we measure campaigns, then revealed recent results from completed campaigns that have helped marketers grow their business and keep up with marketplace demands.
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eMarketer’s Geoff Ramsey Presents: 6 Big Trends that will Shape Marketing in 2020
Webinar Rewinds January 29, 2020Prepare for upcoming trends, and get ahead of the curve, by listening to eMarketer’s co-founder and Chief Evangelist Geoff Ramsey as he explains what’s happening as we begin 2020, points to where things are headed over the course of the year, and provides a clear roadmap for how to respond.
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Privacy Consent Management: Understanding Marketing’s Role in Privacy Compliance
Webinar Rewinds January 28, 2020In this webinar, learn about the privacy and consent management landscape and the drivers affecting its evolution.
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An Insider’s Guide to the ANA Nonprofit Conference in Washington, D.C.
Webinar Rewinds January 24, 2020In this webinar, experts in the nonprofit field shared valuable information on how to get the most out of the upcoming ANA Nonprofit Conference in Washington, D.C.
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CES 2020: Bringing the Tech and the Trends to Modern Marketers
Webinar Rewinds January 22, 2020This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.
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