Webinar Rewinds
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How Gen Z Will Save Us and Their Impact on Business
Webinar Rewinds June 3, 2020In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.
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Putting the B2B Customer Front and Center: A Holistic Approach
Webinar Rewinds June 3, 2020In this webinar, Merkle, B2B International, and guest speaker from Forrester dove deeper into these survey findings and discussed ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.
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Next Generation of TV (OTT, Advanced TV) - Critical Components Impacting Cross-Media Measurement
Webinar Rewinds June 2, 2020The MRC described its standards and guidance on OTT and advanced television measurement practices and provided critical insights for what to seek among measurement partners (for example Nielsen, Samba, Alfonso, Innovid, and Google).
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Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities
Webinar Rewinds June 1, 2020In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.
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Marketing’s Vital Role in Tackling the COVID-19 Pandemic
Webinar Rewinds May 29, 2020In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.
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Oxygen for Growth: The Art of Doing More with Less with your Marketing Budget
Webinar Rewinds May 28, 2020In this webinar, BCG shares ways to redeploy ad spend and accelerate growth in these challenging times.
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OREO: Living Our Purpose to Playfully Connect to Fans
Webinar Rewinds May 27, 2020In this webinar, Oreo explained how its brand has not only stayed relevant across generations and cultures, but has also found a deeper emotional connection to its fans by living its purpose.
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Marketing in Anxious Times: People’s Psychology Is Changing
Webinar Rewinds May 26, 2020In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.
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Influencer Marketing Essentials – Now and Beyond
Webinar Rewinds May 22, 2020The head of ANA’s influencer marketing practice explained how top brands are maximizing influencer marketing, how brands can navigate its top challenges, what trends are emerging, how to leverage virtual and CGI influencers, and how brands are pivoting their influencer strategies to respond to COVID-19 changes.
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Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal
Webinar Rewinds May 21, 2020This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.
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Don't Market To Gen Z, Engage Them
Webinar Rewinds May 20, 2020This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.
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Recession-proof? Strengthening Your Brand in Turbulent Times
Webinar Rewinds May 19, 2020In this webinar, Analytic Partners discussed how to support decision making and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights.
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Can-Do: How Marketers Are Driving the Agenda in Extraordinary Times (Marketing in the COVID-19 Age Series)
Webinar Rewinds May 18, 2020In this webinar, EY’s Toni Clayton-Hine, UL’s Kathy Seegebrecht, and Stein IAS’s Tom Stein discussed the ways in which marketers are going far beyond business-as-usual to deliver deeply meaningful impact for their organizations in these extraordinary times.
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Data Sources for Media: A Buyer’s Guide
Webinar Rewinds May 18, 2020This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.
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Why Email Hygiene Is Mission-Critical During These Challenging Times
Webinar Rewinds May 15, 2020FreshAddress shared some simple steps to optimize email marketing efforts amid challenging times.
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5 Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds May 13, 2020The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
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Potential Pitfalls in Cannabis and CBD Marketing
Webinar Rewinds May 12, 2020This presentation offered a discussion of recent Food and Drug Administration (FDA) and Federal Trade Commission (FTC) enforcement actions, along with state and federal litigation, and provided updates on recent legislation.
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COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China
Webinar Rewinds May 11, 2020This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.
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The 2020 Genius Awards: What You Need to Know to Win
Webinar Rewinds May 8, 2020In this webinar, learn everything you need to know about entering the 2020 Genius Awards for a chance to win your portion of a $100,000 prize pool to be donated to the charity of your choice.
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Optimizing Brand Experience and Creativity in Digital Marketplaces
Webinar Rewinds May 7, 2020In this webinar, learn why brands need a unified brand experience that combines convenience and one-click customer journeys with creative storytelling that puts brand experience on the digital shelf.
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