Webinar Rewinds | Marketing Knowledge Center

Presentation Skills: How to Combat the Five Feet of Fear

Webinar Rewinds September 25, 2019

Getting up in front of an audience and talking is by the far one of the most intimate and engaging ways to connect with your audiences and customers. In this webinar, get tools to promote confidence and become the speaker you are meant to be.

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Create Content People Care About: Mapping Your Content to the Consumer Decision Journey

Webinar Rewinds September 18, 2019

In this webinar, Maggie Avram, VP of Digital Strategy at Chicago’s Laughlin Constable, discussed how marketers can strategically craft content around the customer's needs and make it work harder for the brand.

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Getting Buy-In for Your Media Plan

Webinar Rewinds September 18, 2019

In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

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Do This, Not That! 20 Best Practices for Email Marketing Campaigns That Drive Customer Engagement

Webinar Rewinds September 17, 2019

Learn about the top dos and don'ts for email marketing campaigns. From subject lines and trigger emails to ESP metrics and the latest developments around Accelerated Mobile Pages Project technology, this session covered the unique insights you need to set your email marketing campaigns up for success!

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Crafting Radio Creative That Works!

Webinar Rewinds September 12, 2019

In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

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From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category

Webinar Rewinds September 12, 2019

In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

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American Heart Association: Five Keys to Reaching 1 Billion People a Month

Webinar Rewinds September 11, 2019

The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.

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ADA Title III Website and Mobile App Accessibility

Webinar Rewinds September 10, 2019

In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.

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Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World

Webinar Rewinds September 4, 2019

Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

Webinar Rewinds August 28, 2019

McCormick discussed their foundational work as a smaller company trying to navigate the most efficient use of resources, progress in accelerating ROI application and improvement.

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Good as Goal: How to Set KPIs, Track Progress, and Take Charge of Your Organization’s Future

Webinar Rewinds August 21, 2019

There’s a lot involved in setting up an analytics measurement plan. In this webinar, take a look at some common organizational challenges and how those can guide you to creating realistic, yet ambitious, goals.

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Mitsubishi Drives Customer Experience to Improve Business Outcomes

Webinar Rewinds August 14, 2019

Learn how Mitsubishi created a connected customer journey across online and offline interactions in order to improve customer experience and achieve business outcomes.

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Unified Analytics — What Is It and How Does It Make Your Marketing Better?

Webinar Rewinds August 7, 2019

Measure your marketing and increase your ROI: sounds simple. Yet the more you investigate the data, methodologies, approaches, business silos, and technology to deliver the definitive answer to all of your C-suite and marketing department stakeholders, the more complex the problem becomes.

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Programmatic Marketing for Nonprofits

Webinar Rewinds August 5, 2019

This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.

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The Social Media Hangover: How Brands Can Break Through the Digital Detox

Webinar Rewinds August 1, 2019

Fullscreen’s first-ever culture report explores the reality and ramifications of “The Social Media Hangover,” a pressing phenomenon born out of our addiction to our screens.

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How AI Is Transforming Advertising and What You Should Do About It

Webinar Rewinds July 31, 2019

In this webinar, learn how B2C marketers can cut through the hype of AI’s role and value in advertising, and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

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Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

Webinar Rewinds July 25, 2019

In this webinar, Decideware and LinkRFx shared how to move up the value pyramid to deliver more strategic value.

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Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads

Webinar Rewinds July 24, 2019

Paolo Provinciali, head of U.S. media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.

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Optimize Your Approach to Performance Media Buying

Webinar Rewinds July 17, 2019

In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.

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Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results

Webinar Rewinds July 17, 2019

In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

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