Webinar Rewinds
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Crafting Radio Creative That Works!
Webinar Rewinds September 12, 2019In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.
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From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category
Webinar Rewinds September 12, 2019In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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American Heart Association: Five Keys to Reaching 1 Billion People a Month
Webinar Rewinds September 11, 2019The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.
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ADA Title III Website and Mobile App Accessibility
Webinar Rewinds September 10, 2019In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.
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Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World
Webinar Rewinds September 4, 2019Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.
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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Webinar Rewinds August 28, 2019McCormick discussed their foundational work as a smaller company trying to navigate the most efficient use of resources, progress in accelerating ROI application and improvement.
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Good as Goal: How to Set KPIs, Track Progress, and Take Charge of Your Organization’s Future
Webinar Rewinds August 21, 2019There’s a lot involved in setting up an analytics measurement plan. In this webinar, take a look at some common organizational challenges and how those can guide you to creating realistic, yet ambitious, goals.
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Mitsubishi Drives Customer Experience to Improve Business Outcomes
Webinar Rewinds August 14, 2019Learn how Mitsubishi created a connected customer journey across online and offline interactions in order to improve customer experience and achieve business outcomes.
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Unified Analytics — What Is It and How Does It Make Your Marketing Better?
Webinar Rewinds August 7, 2019Measure your marketing and increase your ROI: sounds simple. Yet the more you investigate the data, methodologies, approaches, business silos, and technology to deliver the definitive answer to all of your C-suite and marketing department stakeholders, the more complex the problem becomes.
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Programmatic Marketing for Nonprofits
Webinar Rewinds August 5, 2019This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.
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The Social Media Hangover: How Brands Can Break Through the Digital Detox
Webinar Rewinds August 1, 2019Fullscreen’s first-ever culture report explores the reality and ramifications of “The Social Media Hangover,” a pressing phenomenon born out of our addiction to our screens.
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How AI Is Transforming Advertising and What You Should Do About It
Webinar Rewinds July 31, 2019In this webinar, learn how B2C marketers can cut through the hype of AI’s role and value in advertising, and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.
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Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management
Webinar Rewinds July 25, 2019In this webinar, Decideware and LinkRFx shared how to move up the value pyramid to deliver more strategic value.
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Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads
Webinar Rewinds July 24, 2019Paolo Provinciali, head of U.S. media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.
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Optimize Your Approach to Performance Media Buying
Webinar Rewinds July 17, 2019In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.
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Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results
Webinar Rewinds July 17, 2019In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.
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Fraud in Digital Advertising
Webinar Rewinds July 10, 2019In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
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How to Use Social Influencers in New Media Marketing
Webinar Rewinds July 9, 2019In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.
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Transforming a Legacy In-House Agency into a Strategic Partner
Webinar Rewinds June 26, 2019Kaiser Permanente Southern California shared their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.
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Five Ways Data Can Help You Prove the Value of Your In-House Agency
Webinar Rewinds June 19, 2019Learn how Trunk Club is using data to prove their value and grow their team, their impact to the business and their overall engagement.
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