Webinar Rewinds
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Identity Resolution: The Key to Effective Consumer-Centric Marketing
Webinar Rewinds October 24, 2019In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content and Influencers
Webinar Rewinds October 23, 2019In this webinar, Hot Wheels shared how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids.
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How Design Thinking Can Transform Customer Experience
Webinar Rewinds October 17, 2019In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.
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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever
Webinar Rewinds October 16, 2019In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement
Webinar Rewinds October 10, 2019In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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Building and Maintaining a Powerful Social Fandom
Webinar Rewinds October 9, 2019In this webinar, get tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.
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Ideas With Value
Webinar Rewinds October 9, 2019Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.
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Email Marketing Strategy 101
Webinar Rewinds October 4, 2019In this webinar, discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it.
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Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020
Webinar Rewinds September 26, 2019In partnership with The Harris Poll, Meredith presented an exclusive national survey examining the epidemic-level of stress women are facing today.
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Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Webinar Rewinds September 26, 2019We live in a high-stakes era and marketers must be prepared for anything at any time. In this webinar, learn what key stakeholders around the globe think about how this unpredictable environment is impacting brands and purchasing decisions.
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How Talent and Rights Management Impacts Your Creative Investment
Webinar Rewinds September 26, 2019In this webinar, learn more about the impact of talent and rights on the cost of producing commercials and what should be considered before you even begin to shoot.
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Presentation Skills: How to Combat the Five Feet of Fear
Webinar Rewinds September 25, 2019Getting up in front of an audience and talking is by the far one of the most intimate and engaging ways to connect with your audiences and customers. In this webinar, get tools to promote confidence and become the speaker you are meant to be.
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Create Content People Care About: Mapping Your Content to the Consumer Decision Journey
Webinar Rewinds September 18, 2019In this webinar, Maggie Avram, VP of Digital Strategy at Chicago’s Laughlin Constable, discussed how marketers can strategically craft content around the customer's needs and make it work harder for the brand.
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Getting Buy-In for Your Media Plan
Webinar Rewinds September 18, 2019In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.
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Do This, Not That! 20 Best Practices for Email Marketing Campaigns That Drive Customer Engagement
Webinar Rewinds September 17, 2019Learn about the top dos and don'ts for email marketing campaigns. From subject lines and trigger emails to ESP metrics and the latest developments around Accelerated Mobile Pages Project technology, this session covered the unique insights you need to set your email marketing campaigns up for success!
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Crafting Radio Creative That Works!
Webinar Rewinds September 12, 2019In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.
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From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category
Webinar Rewinds September 12, 2019In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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American Heart Association: Five Keys to Reaching 1 Billion People a Month
Webinar Rewinds September 11, 2019The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.
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ADA Title III Website and Mobile App Accessibility
Webinar Rewinds September 10, 2019In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.
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Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World
Webinar Rewinds September 4, 2019Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.
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