Webinar Rewinds
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Why Email Hygiene Is Mission-Critical During These Challenging Times
Webinar Rewinds May 15, 2020FreshAddress shared some simple steps to optimize email marketing efforts amid challenging times.
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5 Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds May 13, 2020The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
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Potential Pitfalls in Cannabis and CBD Marketing
Webinar Rewinds May 12, 2020This presentation offered a discussion of recent Food and Drug Administration (FDA) and Federal Trade Commission (FTC) enforcement actions, along with state and federal litigation, and provided updates on recent legislation.
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COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China
Webinar Rewinds May 11, 2020This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.
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The 2020 Genius Awards: What You Need to Know to Win
Webinar Rewinds May 8, 2020In this webinar, learn everything you need to know about entering the 2020 Genius Awards for a chance to win your portion of a $100,000 prize pool to be donated to the charity of your choice.
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Optimizing Brand Experience and Creativity in Digital Marketplaces
Webinar Rewinds May 7, 2020In this webinar, learn why brands need a unified brand experience that combines convenience and one-click customer journeys with creative storytelling that puts brand experience on the digital shelf.
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Strategies & Insight from EEC Award Winner
Webinar Rewinds May 7, 2020This webinar featured Simms Jenkins, Ryan Phelan (Chair, EEC Awards) and Jose Cebrian (Vice-Chair, EEC Awards) in a chat about Jenkins's career, the history of email marketing, the state of email marketing, and what is to come during these extraordinary times.
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ABM: It Is About the Destination, Not the Journey
Webinar Rewinds May 6, 2020In this webinar, the presenters examined the often-overlooked step of goal and metrics setting related to account-based marketing.
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Marketing to Gen Z and Millennials: Driving Brand Love in the Age of Sustainability
Webinar Rewinds May 6, 2020This presentation provided an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.
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How Brand Positivity Overcomes Cultural Stress
Webinar Rewinds May 5, 2020The Shipyard Marketing Engineers broke down how marketing can be a force for good to help heal our culture as we start to enter into the new normal. New, custom research conducted specifically for this webinar was unveiled with the most updated data available on the topic.
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The Next 6 Weeks for the Next 6 Months
Webinar Rewinds May 4, 2020This webinar examined how brands might adapt in a time pandemic to cultivate both existing and prospective customers.
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Tackling the Challenges Presented by COVID-19 in Content Development and Production
Webinar Rewinds May 1, 2020COVID-19 is presenting brands and organizations with significant content production challenges. This webinar provided practical, actionable guidance for how these challenges can be tackled in fast, highly cost-effective ways.
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How To Build An Attribution Model For TV Advertising In 2020
Webinar Rewinds April 30, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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The Modern Marketer’s Media Dilemma: External or In-House Agency?
Webinar Rewinds April 29, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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Turning the Sunsetting of Cookies into Brand and Consumer Opportunity
Webinar Rewinds April 28, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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Customers and Employees Still Need Your Empathy Post-COVID
Webinar Rewinds April 27, 2020In this webinar, learn about why your company’s actions during the COVID-19 crisis will demonstrate to people whether your relationships with them are genuine.
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Unlocking Email’s Hidden Opportunities to Create a Competitive Advantage
Webinar Rewinds April 27, 2020In this webinar, learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention.
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Email Marketing for Sensitive Times
Webinar Rewinds April 24, 2020This webinar focused on the best email marketing techniques to utilize during this period of unease. Whether you are reaching B2B or B2C audiences, learn about key stats, techniques, and methods to ensure performance and appropriateness during these difficult times.
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Nonprofit Triple Threat — Privacy, Postal, and Pandemic
Webinar Rewinds April 24, 2020In this webinar, learn about the latest developments, pending legislation, and steps you can take to help advocate for the nonprofit sector and face the challenges of data privacy restrictions, a potential new postal rate increase, and the 2020 coronavirus pandemic.
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A New Era of Personalization: Global Benchmarks and Best Practices
Webinar Rewinds April 23, 2020Learn how the world’s top brands are building personalization and Dynamic Creative Optimization (DCO) experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies.
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