Webinar Rewinds
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Strategies & Insight from EEC Award Winner
Webinar Rewinds May 7, 2020This webinar featured Simms Jenkins, Ryan Phelan (Chair, EEC Awards) and Jose Cebrian (Vice-Chair, EEC Awards) in a chat about Jenkins's career, the history of email marketing, the state of email marketing, and what is to come during these extraordinary times.
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ABM: It Is About the Destination, Not the Journey
Webinar Rewinds May 6, 2020In this webinar, the presenters examined the often-overlooked step of goal and metrics setting related to account-based marketing.
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Marketing to Gen Z and Millennials: Driving Brand Love in the Age of Sustainability
Webinar Rewinds May 6, 2020This presentation provided an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.
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How Brand Positivity Overcomes Cultural Stress
Webinar Rewinds May 5, 2020The Shipyard Marketing Engineers broke down how marketing can be a force for good to help heal our culture as we start to enter into the new normal. New, custom research conducted specifically for this webinar was unveiled with the most updated data available on the topic.
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The Next 6 Weeks for the Next 6 Months
Webinar Rewinds May 4, 2020This webinar examined how brands might adapt in a time pandemic to cultivate both existing and prospective customers.
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Tackling the Challenges Presented by COVID-19 in Content Development and Production
Webinar Rewinds May 1, 2020COVID-19 is presenting brands and organizations with significant content production challenges. This webinar provided practical, actionable guidance for how these challenges can be tackled in fast, highly cost-effective ways.
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How To Build An Attribution Model For TV Advertising In 2020
Webinar Rewinds April 30, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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The Modern Marketer’s Media Dilemma: External or In-House Agency?
Webinar Rewinds April 29, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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Turning the Sunsetting of Cookies into Brand and Consumer Opportunity
Webinar Rewinds April 28, 2020Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.
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Customers and Employees Still Need Your Empathy Post-COVID
Webinar Rewinds April 27, 2020In this webinar, learn about why your company’s actions during the COVID-19 crisis will demonstrate to people whether your relationships with them are genuine.
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Unlocking Email’s Hidden Opportunities to Create a Competitive Advantage
Webinar Rewinds April 27, 2020In this webinar, learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention.
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Email Marketing for Sensitive Times
Webinar Rewinds April 24, 2020This webinar focused on the best email marketing techniques to utilize during this period of unease. Whether you are reaching B2B or B2C audiences, learn about key stats, techniques, and methods to ensure performance and appropriateness during these difficult times.
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Nonprofit Triple Threat — Privacy, Postal, and Pandemic
Webinar Rewinds April 24, 2020In this webinar, learn about the latest developments, pending legislation, and steps you can take to help advocate for the nonprofit sector and face the challenges of data privacy restrictions, a potential new postal rate increase, and the 2020 coronavirus pandemic.
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A New Era of Personalization: Global Benchmarks and Best Practices
Webinar Rewinds April 23, 2020Learn how the world’s top brands are building personalization and Dynamic Creative Optimization (DCO) experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies.
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Save Money, Increase Flexibility, and Grow Your Business by Bringing Broadcast Advertising In-House
Webinar Rewinds April 22, 2020Daren Levis, Director of Brand Advertising at Experian, explained how he was able to cut the ties of an AOR relationship and go on a successful four-year run of internal broadcast production.
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Data and Tech: What Brands Need to Know About Engaging the Consumer in Crisis
Webinar Rewinds April 21, 2020In this webinar, join Resonate’s Jason Schneider for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping, and more.
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Content in the Time of Coronavirus
Webinar Rewinds April 20, 2020This webinar explored practical ways to shift one’s content strategy, messaging, and tone to reflect today's new reality while still authentically reflecting the brand.
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Trust in a Time of Uncertainty: A Guide from LinkedIn
Webinar Rewinds April 20, 2020Ty Heath, Global Lead of the B2B Institute, discussed how marketers can best succeed being the trusted and valued communicators their brands need now.
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Fundamentals of Data Science Applied to Marketing
Webinar Rewinds April 17, 2020In this webinar, get a non-technical overview of how data science (machine learning/AI) techniques and methods are being integrated into marketing analytics and also provided the foundations and principles of "marketing analytics translation."
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Building a Performance Digital Media Engine
Webinar Rewinds April 16, 2020In this webinar, learn how building a performance digital media engine allows brands to drive more top-of-funnel awareness that has major impact but is harder to track from direct quantitative signals.
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