Webinar Rewinds
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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Webinar Rewinds November 21, 2024In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinar Rewinds November 20, 2024In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.
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California Enacts 18 New AI Laws — What Advertisers Need to Know
Webinar Rewinds November 19, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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First Look: A Real-Time Post Hoc Appraisal of Brands After the Election
Webinar Rewinds November 7, 2024In this webinar that took place immediately after election day 2024, Dr. J. Walker Smith, Knowledge Lead at Kantar, took a first look at what's ahead for brands and where consumers are headed with brand values and preferences.
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Progress Not Perfection: Executing Creative and Marketing Campaigns
Webinar Rewinds November 7, 2024This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.
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Considering Gen AI in Agency Partnerships, Fees, and Contracts: Application and Best Practice
Webinar Rewinds November 6, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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30 Holiday Email Tips in 30 Minutes — Your Last-Minute Quick Wins for 2024 into 2025
Webinar Rewinds October 30, 2024In this webinar, the ANA Email Excellence Center provided tips and ideas for elevating holiday season emails. This panel of experts laid out 30 ideas on creative, production, testing, design, reporting, segmentation, and more to use this year and beyond.
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AI-Driven Creative Effectiveness: Unlocking the Power of the Flywheel
Webinar Rewinds October 30, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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Retail Media Networks: Optimism Tempered with Caution
Webinar Rewinds October 30, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Give Your Brand Tracking a Lift: Brand Tracking Principles and Perspectives
Webinar Rewinds October 24, 2024Brand tracking has been around for decades, yet it remains a challenge for organizations to gain value and actionable insights from these studies. In this webinar, Craig Smith, Head of Marketing Research & Insights at TIAA, considers how brand tracker studies can be set up for success.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinar Rewinds October 23, 2024In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Sales and Marketing Integration Through Personalization and Harnessing Data
Webinar Rewinds October 16, 2024In this webinar, Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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What Gen AI Models Think of Your Brand — And What You Need to Do About It
Webinar Rewinds October 16, 2024Gen AI Large Language Models (LLMs) are the new influencers. Learn how smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare.
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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
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Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year
Webinar Rewinds October 2, 2024The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels.
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