Conference Session Videos
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Unmasking the Implications of Pandemic Fundraising Creative
Conference Session Videos February 18, 2021In this video, Giving Sciences-One & All examined donors’ relative preferences for the appearance of masked and unmasked subjects in creative materials.
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A Pandemic Pivot for Earth Day
Conference Session Videos February 17, 2021In this video, EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.
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ANA NONPROFIT AWARDS AND RECOGNITION
Conference Session Videos February 17, 2021Join us as we recognize our outstanding Corporate Partners and celebrate the 2021 Rising Leader Award recipient Summer Gill and 2021 Max Hart Nonprofit Achievement Award recipient Angie Moore.
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AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT
Conference Session Videos February 17, 2021The speakers will highlight the importance of audience research, cohesive data strategy, integrated media planning, and technology infrastructure, all in the context of a shared vision and goals. Could there be a better example than the lived experiences of Feeding America’s team over the past year?
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COFFEE WITH SIMIOCLOUD: DEATH TO BUCKETS!
Conference Session Videos February 17, 2021Moore's Chief Data Officer Doug Kaczmarek will outline the issues, illustrate the theory, and show you the path forward.
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Eight Insights into Donor Behavior for 2021 and Beyond
Conference Session Videos February 17, 2021In this video, Eric Johnson from TrueSense shared eight important findings, insights, and takeaways from new research to help guide your organization's fundraising and donor engagement strategies in 2021 and beyond.
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Expanding Authentically into Diverse Audiences
Conference Session Videos February 17, 2021In this video, GirlTrek and Anne Lewis Strategies discussed how GirlTrek quadrupled the organization's audience of Black women dedicated to self-care and daily walking in less than a year.
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IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020
Conference Session Videos February 17, 2021Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own.
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OPENING PRESENTATION
Conference Session Videos February 17, 2021ANA CEO Bob Liodice delivered the opening remarks at the 2021 ANA Nonprofit Federation Winter Conference.
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The New Face of Face-to-Face Fundraising
Conference Session Videos February 17, 2021In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
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Turning Negative Feedback into a Positive Donor Experience
Conference Session Videos February 17, 2021In this video, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Conference Session Videos February 17, 2021In this video, the World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Virtual Events: Building a Hybrid Event Model
Conference Session Videos February 17, 2021In this video, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Grey Goose: Bringing People into the Brand
Conference Session Videos February 2, 2021In this video, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.
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Looking Further with Ford Trends Report
Conference Session Videos February 2, 2021In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt.
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Pinterest’s Predictions for New Consumer Trends
Conference Session Videos February 2, 2021In this video, Talia Parnass, content marketing lead at Pinterest, and Jenna Landi, head of brand insights also at Pinterest, gave a deep dive into Pinterest Predicts — a not-yet-trending report about the future, from the platform where people go to plan it.
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The Future of Search Marketing
Conference Session Videos February 2, 2021In this video, Be Found Online’s Dan Golden examined some of the developments in the world of search engines and other technologies and the opportunities that they offered to marketers.
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What's Truly IRL? A Conversation About Virtual Influencers
Conference Session Videos February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Conference Session Videos January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 percent increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Conference Session Videos January 28, 2021In this video, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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