Conference Session Videos
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Warner Bros. Evolved — Here’s How
Conference Session Videos December 8, 2020In this video, Josh Hackbarth discussed how Warner Bros continues to keep its “Wascally Wabbit” (and the rest of the Looney Tunes) top-of-mind through elevated and innovative approaches to content, experiences, product collaborations and influencer partnerships.
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A Community Conversation: Diversity, Equity, and Inclusion
Conference Session Videos December 3, 2020In this video, Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.
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Alumni Giving
Conference Session Videos December 3, 2020In this video, Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.
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Election Download
Conference Session Videos December 3, 2020The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. In this video, learn what this all means for nonprofits in the here and now and in the future.
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Building a Globally Consistent Brand with Local Relevance
Conference Session Videos December 1, 2020In this video, April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Conference Session Videos December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Keeping America Safe
Conference Session Videos December 1, 2020In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Living Our Story — In the Good Times and the Bad
Conference Session Videos December 1, 2020In this video, Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Using Data to Drive Influencer Marketing Effectiveness
Conference Session Videos December 1, 2020In this video, Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
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Asian American Marketing Leadership In A Pandemic Environment
Conference Session Videos November 18, 2020Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.
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Culture As Your Compass For Authenticity, Truth, and Revenue
Conference Session Videos November 18, 2020In this video, executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.
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Differentiation Via Social Justice and Inclusiveness
Conference Session Videos November 18, 2020In this video, learn how Eastern Bank has been an outspoken supporter of the Black Lives Matter movement – including in its advertising – and has reinforced its commitment to engage in meaningful action in addressing racial inequities.
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Doubling Down on Digital
Conference Session Videos November 18, 2020In this video, Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.
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Engaging Audiences in a Virtual World
Conference Session Videos November 18, 2020In this video, learn how mentalist Alan Chamo uses comedy and Mental Magic to motivate and inspire people from all walks of life.
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Is B2B Failing at Digital Transformation?
Conference Session Videos November 18, 2020In this video, Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Let the Brand Be Your Guide in the Move to Digital
Conference Session Videos November 18, 2020In this video, Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
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Relevant and Effective Multicultural Communications During Times of Disruption
Conference Session Videos November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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The Three Minute Rule
Conference Session Videos November 18, 2020In this video, author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
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What You (Really) Need to Know About B2B Intent Data
Conference Session Videos November 18, 2020In this video, Experts discussed the changing B2B landscape.
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