Conference Session Videos
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Doubling Down on Digital
Conference Session Videos November 18, 2020In this video, Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.
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Engaging Audiences in a Virtual World
Conference Session Videos November 18, 2020In this video, learn how mentalist Alan Chamo uses comedy and Mental Magic to motivate and inspire people from all walks of life.
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Is B2B Failing at Digital Transformation?
Conference Session Videos November 18, 2020In this video, Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Let the Brand Be Your Guide in the Move to Digital
Conference Session Videos November 18, 2020In this video, Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
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Relevant and Effective Multicultural Communications During Times of Disruption
Conference Session Videos November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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The Three Minute Rule
Conference Session Videos November 18, 2020In this video, author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
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What You (Really) Need to Know About B2B Intent Data
Conference Session Videos November 18, 2020In this video, Experts discussed the changing B2B landscape.
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AIMM in 2020: It’s Time for Brands to #SeeAll
Conference Session Videos November 17, 2020In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
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Are You There, America? The U.S Census and What It Takes To Count 328 Million
Conference Session Videos November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
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Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Conference Session Videos November 17, 2020In this video, Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
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How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Conference Session Videos November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
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How to Create a Positive Work Culture
Conference Session Videos November 17, 2020In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.
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Kellogg's Commitment To "Meeting The Moment"
Conference Session Videos November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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NESTLE’S PLAN FOR GROWTH IN THE HISPANIC MARKET
Conference Session Videos November 17, 2020She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.
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Representing America’s Voice
Conference Session Videos November 17, 2020In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Conference Session Videos November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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Supplier Diversity: A Call to Action
Conference Session Videos November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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What Brands Can Learn From Social Movements
Conference Session Videos November 17, 2020This session will reveal what brands can learn from social movements.
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A Conversation with Regulators from the FTC, NAD, and New York State AG’s Office
Conference Session Videos November 12, 2020In this video, a panel of experts discussed issues in the regulatory sphere relevant to advertisers.
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