Conference Session Videos
-
How Ferrara Is Sharing Delight Through Content and Experiential Activations
Conference Session Videos April 20, 2021In this video, learn how Ferrara capitalized on gaming and influencers to promote its line of candies.
view -
How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Session Videos April 20, 2021In this video, Kroger shared how it used animation to demonstrate empathy for its customers and how it adapted to the pandemic.
view -
Opening Remarks
Conference Session Videos April 20, 2021ANA Senior Vice President, Brand Activation, Mike Kaufman, delivered the opening remarks at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
view -
QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Conference Session Videos April 20, 2021In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
view -
ANA International ECHO Awards: Introduction
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, introduced the ANA’s 91st International ECHO Awards.
view -
Presentation of the 2021 USPS Gold Mailbox Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Chris Karpenko, Executive Director of USPS, presented the winner of the 2021 USPS Gold Mailbox Award at the ANA International ECHO Awards Virtual Gala.
view -
Presentation of the ANA International Diamond ECHO Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, presented the winner of the ANA International Diamond ECHO Award at the ANA International ECHO Awards Virtual Gala.
view -
Presentation of Winners in the Channel Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Malin Anglert, Chief Executive Officer of SWEDMA, presented the winners in the channel categories at the ANA International ECHO Awards Virtual Gala.
view -
Presentation of Winners in the Sector Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Victoria Cole, CEO of Wunderman Thompson Argentina, presented the winners in the sector categories at the ANA International ECHO Awards Virtual Gala.
view -
Presentation of Winners in the Special Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Tiffany Perkins-Munn Ph.D, Managing Director, Head of Research, Analytics & Data at Blackrock, presented the winners in the special categories at the ANA International ECHO Awards Virtual Gala.
view -
Welcome to the ANA’s 91st International ECHO Awards
Conference Session Videos April 15, 2021Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendees to the ANA’s 91st International Echo Awards.
view -
Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint
Conference Session Videos April 14, 2021In this video, Neustar explained the importance of a unified approach to data and analytics.
view -
Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Session Videos April 14, 2021In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
view -
When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Session Videos April 14, 2021In this video, Molson Coors urged marketers to adopt a unified measurement solution.
view -
"So Now What?" A Collective Approach to the Cookie Conundrum
Conference Session Videos April 13, 2021In this video, Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
view -
Building the Data and Analytics Organization of the Future
Conference Session Videos April 13, 2021In this video, Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
view -
Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Session Videos April 13, 2021In this video, Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.
view -
Creating a Common Language Around Data
Conference Session Videos April 13, 2021In this video, Adobe discussed its agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.
view -
Cross-Channel Attribution with Federated Data
Conference Session Videos April 13, 2021In this video, Dr. Michael Cohen of Marketing Evolution defined data federation and examined some approaches to the process.
view -
Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Session Videos April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
view