Conference Session Videos
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IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020
Conference Session Videos February 17, 2021Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own.
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OPENING PRESENTATION
Conference Session Videos February 17, 2021ANA CEO Bob Liodice delivered the opening remarks at the 2021 ANA Nonprofit Federation Winter Conference.
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The New Face of Face-to-Face Fundraising
Conference Session Videos February 17, 2021In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
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Turning Negative Feedback into a Positive Donor Experience
Conference Session Videos February 17, 2021In this video, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Conference Session Videos February 17, 2021In this video, the World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Virtual Events: Building a Hybrid Event Model
Conference Session Videos February 17, 2021In this video, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Grey Goose: Bringing People into the Brand
Conference Session Videos February 2, 2021In this video, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.
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Looking Further with Ford Trends Report
Conference Session Videos February 2, 2021In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt.
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Pinterest’s Predictions for New Consumer Trends
Conference Session Videos February 2, 2021In this video, Talia Parnass, content marketing lead at Pinterest, and Jenna Landi, head of brand insights also at Pinterest, gave a deep dive into Pinterest Predicts — a not-yet-trending report about the future, from the platform where people go to plan it.
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The Future of Search Marketing
Conference Session Videos February 2, 2021In this video, Be Found Online’s Dan Golden examined some of the developments in the world of search engines and other technologies and the opportunities that they offered to marketers.
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What's Truly IRL? A Conversation About Virtual Influencers
Conference Session Videos February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Conference Session Videos January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 percent increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Conference Session Videos January 28, 2021In this video, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Four Ways Fresh Data Can Make or Break Your 2021
Conference Session Videos January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Government Relations Outlook: New President, New Congress, New Legislatures
Conference Session Videos January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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How Data-Driven Creative Powers Better Direct Marketing Results
Conference Session Videos January 28, 2021In this video, Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.
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How a Consulting Firm Adopted ABM
Conference Session Videos January 26, 2021In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
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How Machine Learning Is Transforming Marketing
Conference Session Videos December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
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TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Conference Session Videos December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
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Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Conference Session Videos December 17, 2020In 2017, the Zillow Group was at a strategic crossroads. In this video, learn how the brand identified new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
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