AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT | Conference Session Videos | Event Video | All MKC Content | ANA

AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT

The speakers will highlight the importance of audience research, cohesive data strategy, integrated media planning, and technology infrastructure, all in the context of a shared vision and goals. Could there be a better example than the lived experiences of Feeding America’s team over the past year?