Conference Session Videos
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How a Consulting Firm Adopted ABM
Conference Session Videos January 26, 2021In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
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How Machine Learning Is Transforming Marketing
Conference Session Videos December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
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TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Conference Session Videos December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
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Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Conference Session Videos December 17, 2020In 2017, the Zillow Group was at a strategic crossroads. In this video, learn how the brand identified new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
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Unlock the Agile Framework That Will Transform Your Marketing
Conference Session Videos December 17, 2020In this video, Neustar’s Marc Vermut discussed how marketers can build an agile, analytics framework that will help their businesses thrive with confidence.
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Activating Brand Purpose Through Meaningful Marketing
Conference Session Videos December 9, 2020In this video, Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.
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Activating to Outsmart Cancer
Conference Session Videos December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Conference Session Videos December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Conference Session Videos December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Conference Session Videos December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Nationwide and the NFL: Commitment to Philanthropy and Community
Conference Session Videos December 9, 2020In this video, Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
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SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Conference Session Videos December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
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Uplevel the Reach and Power of Influencer Marketing
Conference Session Videos December 9, 2020In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, Tony Tran, co-founder and CEO at Lumanu, and Matthew Tilley, senior director of content marketing at Valassis, shared best practices for influencer marketing.
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Adapting to Conditions in the Pandemic
Conference Session Videos December 8, 2020The pandemic has brought B2B marketers various challenges. In this video, learn how it has also brought opportunities to both scale and reach new audiences and serve the current customer base with new products and services.
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B2B Is Sexy: The Business of Storytelling
Conference Session Videos December 8, 2020In this video, Ursula Ringham, head of global influencer marketing at SAP, shared insights of how influencers can elevate a brand and build awareness through good storytelling.
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Driving Engagement and Action from Developers and Technical Audiences
Conference Session Videos December 8, 2020In this video, learn how IBM’s Call for Code initiative appealed to developers from around the world to devise technological approaches that would mitigate the effects of natural disasters.
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Five Keys to Connecting with Gen Z
Conference Session Videos December 8, 2020In this video, the head of marketing at UOMA Beauty shared five keys to successfully earning the trust and loyalty of gen Z consumers.
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Marketing Tactics by White Castle
Conference Session Videos December 8, 2020In this video, White Castle shared some of the notable marketing tactics it has been using recently.
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