Conference Session Videos
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Time to Get Personal with Purpose
Conference Session Videos August 4, 2021In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Conference Session Videos August 4, 2021In this video, Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Session Videos August 3, 2021In this video, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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Build a Bigger Table: Diversity and Marketing
Conference Session Videos August 3, 2021In this video, Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Conference Session Videos August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Conference Session Videos August 3, 2021In this video, learn how Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Session Videos August 3, 2021In this video, Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Session Videos August 3, 2021In this video, Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Mars Is Making the World Smile Through Better Moments
Conference Session Videos August 3, 2021In this video, learn why Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Inspiration from the Outside In
Conference Session Videos August 3, 2021In this video, BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos August 3, 2021With disruption across the ad industry, many marketers are concerned about their ability to reach relevant audiences in an authentic way in the face of these changes. One solution rising from the ashes is contextual targeting, but many question whether it can deliver intended outcomes for brands.
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Leveraging Influencers to Establish Brand Values
Conference Session Videos August 3, 2021In this video, Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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Welcome to the 2021 ANA Brand Masters: Inspirational Branding Conference
Conference Session Videos August 3, 2021In this video, Bill Duggan, Group Executive Vice President at the ANA, welcomed attendees to the 2021 ANA Brand Masters: Inspirational Branding Conference.
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Purpose Driven Innovation and Driving Brand Love
Conference Session Videos August 2, 2021In this video, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.
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B2 Awards: Live! The Science of "Why": How Brand Purpose Powers Business Performance at Thermo Fisher Scientific
Conference Session Videos July 23, 2021In this video, senior marketing leaders from one of the world’s largest life sciences companies, Thermo Fisher Scientific, and its agency partner Retina, the ANA 2020 B2B Agency of the Year, discussed the global transformation of Thermo Fisher Scientific’s Gibco brand.
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B2B Branding Tenets Across the Customer Experience
Conference Session Videos July 23, 2021What makes a strong and lasting brand? And why is crafting and maintaining a powerful brand critical even in the days of data-driven marketing?
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Building Brand Health with Purpose
Conference Session Videos July 23, 2021In this video, Bloomberg Media Global CMO Anne Kawalerski and Bloomberg Media Global Head of Data Science and Insight Michelle Lynn provided new insight on how purpose influences brand leadership for the long term.
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Finding the Higher Purpose at SAP
Conference Session Videos July 23, 2021In this video, April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.
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Marketers Are Our Next Generation of Business Leaders
Conference Session Videos July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. In this video, learn how some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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Marketing Is Half of Strategy
Conference Session Videos July 23, 2021In this video, Jonathan Knowles, CEO at Type 2 Consulting, and Tom Hunsaker, professor at Arizona State University’s Thunderbird School of Global Management, shared how concepts such as purpose, employee engagement, and brand have become key drivers of business value for B2B marketers.
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