Conference Session Videos
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Building A Foundation of Trust to Bring More Value to Your Consumers in a Physical and Digital World
Conference Session Videos August 4, 2021In this video, Jill Cress, VP of Consumer Marketing at PayPal, shared trends on consumer behavior coming out of the pandemic to explore the consumer mindset on how they are thinking about their relationship with money, paying, and shopping in a post-pandemic world.
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How an #OffTheWall Ethos Embodies Purpose and Drives Brand Loyalty
Conference Session Videos August 4, 2021In this video, Kristin Harrer, Vans CMO, discussed how the brand looks to uplift, celebrate, and empower creative ambassadors and local communities to share their stories and amplify the power of creativity.
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How an Asian-American Agency Took a Stand Against Hate
Conference Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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Inspired by Service
Conference Session Videos August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. In this video, the company shared case studies of brands having a positive impact on consumers’ lives.
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Inspiring Girls to Create a Better Tomorrow
Conference Session Videos August 4, 2021Ideas and inspiration can come from anywhere. In this video, Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Conference Session Videos August 4, 2021In this video, Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of The World's Most Important Inspirational Messages
Conference Session Videos August 4, 2021In this video, James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Time to Get Personal with Purpose
Conference Session Videos August 4, 2021In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Conference Session Videos August 4, 2021In this video, Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Session Videos August 3, 2021In this video, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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Build a Bigger Table: Diversity and Marketing
Conference Session Videos August 3, 2021In this video, Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Conference Session Videos August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Conference Session Videos August 3, 2021In this video, learn how Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Session Videos August 3, 2021In this video, Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Session Videos August 3, 2021In this video, Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Mars Is Making the World Smile Through Better Moments
Conference Session Videos August 3, 2021In this video, learn why Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Inspiration from the Outside In
Conference Session Videos August 3, 2021In this video, BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos August 3, 2021With disruption across the ad industry, many marketers are concerned about their ability to reach relevant audiences in an authentic way in the face of these changes. One solution rising from the ashes is contextual targeting, but many question whether it can deliver intended outcomes for brands.
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Leveraging Influencers to Establish Brand Values
Conference Session Videos August 3, 2021In this video, Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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Welcome to the 2021 ANA Brand Masters: Inspirational Branding Conference
Conference Session Videos August 3, 2021In this video, Bill Duggan, Group Executive Vice President at the ANA, welcomed attendees to the 2021 ANA Brand Masters: Inspirational Branding Conference.
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