Conference Session Videos
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Conference Session Videos August 12, 2021In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Conference Session Videos August 11, 2021In this video, Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Building a Heritage Brand Through Doing and Saying
Conference Session Videos August 11, 2021In this video, Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.
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Building Local Brand Relevance as a Global Brand
Conference Session Videos August 11, 2021In this video, 3M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Innovation and Ideation
Conference Session Videos August 11, 2021In this session, Second City used the fundamentals of improvisation — the same skills its actors use on stage — to show marketers how it can be applied to the ideation process by using the mentality of failing hard and failing fast.
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Inspiring a New Generation of Outdoor Athletes
Conference Session Videos August 11, 2021In this video, Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Opening Remarks of the 2021 ANA Brand Activation & Creativity Conference
Conference Session Videos August 11, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Brand Activation & Creativity Conference.
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Redefining the Retail Experience
Conference Session Videos August 11, 2021The Retail Experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Session Videos August 11, 2021This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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Three Secrets to Spark Brand Activation That Resonates
Conference Session Videos August 11, 2021In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Executing the Big Idea Through to the Point of Purchase
Conference Session Videos August 10, 2021In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Fueled by the Future
Conference Session Videos August 10, 2021Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.
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Serta: Innovation at Every Touchpoint
Conference Session Videos August 10, 2021In this video, Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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Building A Foundation of Trust to Bring More Value to Your Consumers in a Physical and Digital World
Conference Session Videos August 4, 2021In this video, Jill Cress, VP of Consumer Marketing at PayPal, shared trends on consumer behavior coming out of the pandemic to explore the consumer mindset on how they are thinking about their relationship with money, paying, and shopping in a post-pandemic world.
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How an #OffTheWall Ethos Embodies Purpose and Drives Brand Loyalty
Conference Session Videos August 4, 2021In this video, Kristin Harrer, Vans CMO, discussed how the brand looks to uplift, celebrate, and empower creative ambassadors and local communities to share their stories and amplify the power of creativity.
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How an Asian-American Agency Took a Stand Against Hate
Conference Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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Inspired by Service
Conference Session Videos August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. In this video, the company shared case studies of brands having a positive impact on consumers’ lives.
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Inspiring Girls to Create a Better Tomorrow
Conference Session Videos August 4, 2021Ideas and inspiration can come from anywhere. In this video, Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Conference Session Videos August 4, 2021In this video, Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of The World's Most Important Inspirational Messages
Conference Session Videos August 4, 2021In this video, James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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