Where to Next with Experiential Marketing: A Year-Long Journey
Executive Summary
Once the fastest growing brand activation discipline, Experiential Marketing has been upended by the advent of COVID-19. Many marketers shifted their strategies in the immediate and short term but as vaccination rates are rising and infection rates dropping, what are brands doing next? What is the next step on this return to "normal"?
Building on the success of our April panel, we've created a year-long series; each quarter, we feature the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.
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