Conference Session Videos
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Shape the Future with Your Most Growth-Predictive Customers
Conference Session Videos December 9, 2021In this video, experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.
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The Glenlivet Transformation Journey to Break New Ground in Single Malt Scotch Whiskey
Conference Session Videos December 9, 2021In this video, marketers from The Glenlivet shared how their team used key insights on consumer perceptions of single malt whiskeys to formulate an innovative brand strategy that would attract new, more diverse whiskey drinkers, including women, young people, and multicultural audiences.
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Video Evolving: Maximizing Media and Measurement
Conference Session Videos December 9, 2021In this video, speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.
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Accurate Portrayals of Women and Girls in Media Drive Business Growth: A Diversity View
Conference Session Videos December 8, 2021In this video, learn about SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, which revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.
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ANA's Cross-Media Measurement Initiative: A Cross Vertical Perspective
Conference Session Videos December 8, 2021In this session, an update on ANA's Cross-Media Measurement Initiative and a fireside chat with marketers from Verizon, General Motors, Coca-Cola, and Procter & Gamble to discuss some of the complexities and requirements of a Cross-Media Measurement system.
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Attention in the Programmatic Dimension…and Beyond
Conference Session Videos December 8, 2021The media market will benefit from shared understanding of media quality. In this video, learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Building a Consumer-Centric Media Ecosystem
Conference Session Videos December 8, 2021In this video, Procter & Gamble’s Kirti Singh examined some critical challenges facing brands and the potential role of responsible data practices and cross-media measurement in addressing them.
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Create a More Sustainable and Responsible Digital Environment
Conference Session Videos December 8, 2021In this video, learn how the Global Alliance for Responsible Media (GARM) is working toward a media environment where hate speech, bullying, and disinformation is challenged and taking steps to ensure personal data is protected and used responsibly when given.
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Embracing a New KPI in Order to Drive True Growth
Conference Session Videos December 8, 2021In this video, Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.
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Girl Scout Movement’s Measurement for Success During the Pandemic
Conference Session Videos December 8, 2021In this video, Girl Scouts of Nassau County's CEO Rande Bynum shared how her local council responded to the disruptive events of the past two years by pivoting its acclaimed cookie program operations to reach new customers.
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The Genius Way to Expand Your Market Presence
Conference Session Videos December 8, 2021In this video, find out how Neustar helped Advance Auto Parts successfully expand their presence in a key market and then translate their story to become a 2021 Genius Award finalist.
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Welcome Remarks at the 2021 ANA Measurement and Accountability Conference
Conference Session Videos December 8, 2021Bill Tucker, ANA Group EVP, Data Tech Measurement, and Executive Director, PRAM, welcomed attendees to the 2021 ANA Measurement and Accountability Conference.
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“Full Court” Content Marketing
Conference Session Videos December 3, 2021In this video, Cathay Pacific's Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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Creating Content for Decision Makers
Conference Session Videos December 3, 2021In this video, The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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Edit to Amplify
Conference Session Videos December 3, 2021In this video, IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.
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How to Create Content Strategies that Move at the Speed of Conversation
Conference Session Videos December 3, 2021In this video, Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.
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How Wendy’s Became a Top Streamer on Twitch
Conference Session Videos December 3, 2021In this video, Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.
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Applying Artificial Intelligence to Marketing Creative Review
Conference Session Videos December 2, 2021In this video, American Express shared how it leverages AI and human expertise to review its creatives.
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CANVAS: Democratizing Data Through End-to-End Enterprise
Conference Session Videos December 2, 2021In this video, PepsiCo and Radically Simple Marketing shared how it democratized data across PepsiCo’s marketing organization with the creation of the CANVAS platform.
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Driving Transformation Through Holistic, Always-On Measurement at Kroger
Conference Session Videos December 2, 2021In this video, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.
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