Conference Session Videos
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Marketing Across the Metaverse
Conference Session Videos December 14, 2021In this video, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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Pinterest Predicts 2022: The Art and Science of Trendspotting
Conference Session Videos December 14, 2021People use Pinterest to plan for the future. In this video, Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.
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The Future of the Always-On Influencer in 2022
Conference Session Videos December 14, 2021In this video, Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.
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How Walgreens Uses Measurement to Deliver Mass Personalization
Conference Session Videos December 9, 2021In this video, Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.
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Keeping Standards High
Conference Session Videos December 9, 2021In this video, the Media Rating Council (MRC) discussed the progress of their most recent standard regarding outcomes, attribution, and associated data quality.
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Myth Busting In-Game Advertising Measurement
Conference Session Videos December 9, 2021In this video, Frameplay, an intrinsic advertising platform, explored the benefits of intrinsic in-game ads and how they’re measured differently.
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Reimagining Measurement Through Data Clean Rooms
Conference Session Videos December 9, 2021In this video, learn how companies are reimagining their measurement strategy to drive business growth.
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Shape the Future with Your Most Growth-Predictive Customers
Conference Session Videos December 9, 2021In this video, experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.
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The Glenlivet Transformation Journey to Break New Ground in Single Malt Scotch Whiskey
Conference Session Videos December 9, 2021In this video, marketers from The Glenlivet shared how their team used key insights on consumer perceptions of single malt whiskeys to formulate an innovative brand strategy that would attract new, more diverse whiskey drinkers, including women, young people, and multicultural audiences.
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Video Evolving: Maximizing Media and Measurement
Conference Session Videos December 9, 2021In this video, speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.
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Accurate Portrayals of Women and Girls in Media Drive Business Growth: A Diversity View
Conference Session Videos December 8, 2021In this video, learn about SeeHer’s ongoing proprietary study, conducted in partnership with SeeHer members and IRI Worldwide, which revealed how critical it is to represent women authentically, particularly women of color, and how "getting it right" is a catalyst of growth.
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ANA's Cross-Media Measurement Initiative: A Cross Vertical Perspective
Conference Session Videos December 8, 2021In this session, an update on ANA's Cross-Media Measurement Initiative and a fireside chat with marketers from Verizon, General Motors, Coca-Cola, and Procter & Gamble to discuss some of the complexities and requirements of a Cross-Media Measurement system.
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Attention in the Programmatic Dimension…and Beyond
Conference Session Videos December 8, 2021The media market will benefit from shared understanding of media quality. In this video, learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Building a Consumer-Centric Media Ecosystem
Conference Session Videos December 8, 2021In this video, Procter & Gamble’s Kirti Singh examined some critical challenges facing brands and the potential role of responsible data practices and cross-media measurement in addressing them.
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Create a More Sustainable and Responsible Digital Environment
Conference Session Videos December 8, 2021In this video, learn how the Global Alliance for Responsible Media (GARM) is working toward a media environment where hate speech, bullying, and disinformation is challenged and taking steps to ensure personal data is protected and used responsibly when given.
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Embracing a New KPI in Order to Drive True Growth
Conference Session Videos December 8, 2021In this video, Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.
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Girl Scout Movement’s Measurement for Success During the Pandemic
Conference Session Videos December 8, 2021In this video, Girl Scouts of Nassau County's CEO Rande Bynum shared how her local council responded to the disruptive events of the past two years by pivoting its acclaimed cookie program operations to reach new customers.
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The Genius Way to Expand Your Market Presence
Conference Session Videos December 8, 2021In this video, find out how Neustar helped Advance Auto Parts successfully expand their presence in a key market and then translate their story to become a 2021 Genius Award finalist.
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Welcome Remarks at the 2021 ANA Measurement and Accountability Conference
Conference Session Videos December 8, 2021Bill Tucker, ANA Group EVP, Data Tech Measurement, and Executive Director, PRAM, welcomed attendees to the 2021 ANA Measurement and Accountability Conference.
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“Full Court” Content Marketing
Conference Session Videos December 3, 2021In this video, Cathay Pacific's Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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