Conference Session Videos | Marketing Knowledge Center

Trends in Midlevel Giving: A Coming-of-Age Story

Conference Session Videos February 9, 2022

In this video, learn how data collection is now more comprehensive with a focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.

view

Consumer Global Trends for 2022

Conference Session Videos February 3, 2022

In this video, Sheryl Connelly, Chief Futurist at the Ford Motor Company, discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.

view

Fjord Trends 2022 — Trends Shaping the Future

Conference Session Videos February 3, 2022

In this video, learn more about Fjord Trends 2022, an annual set of predictions from Accenture Interactive on what is expected to impact business and society in the year ahead.

view

Trends in Media, Influencer, and Content Creation

Conference Session Videos February 3, 2022

In this video, get a fast-paced overview of top trends in three key areas — media, influencer marketing, and content creation.

view

What’s Important from CES

Conference Session Videos February 3, 2022

The Consumer Electronics Show (CES) is the most influential technology event in the world. In this video, Dave Morgan from Simulmedia summarized what was most important for marketers to know from this year’s CES.

view

Brand Activation Legal Committee: January 2022

Conference Session Videos January 27, 2022

For January’s meeting, attorneys from Greensfelder, Hemker & Gale, P.C. provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on TCPA activity, Privacy Law, and FTC Enforcement Actions.

view

#TwitterPrism: Inclusive Marketing at Twitter

Conference Session Videos January 26, 2022

In this video, learn about why inclusive marketing is important to Twitter and its partners, and how we can all work together to leverage the power of advertising to build a more equitable and inclusive future.

view

ANA LGBTQ+ Marketing Inclusion Report Takeaways

Conference Session Videos January 26, 2022

In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.

view

Football Is for Everyone

Conference Session Videos January 26, 2022

In this video, learn how the NFL speedily responded when, for the first time, one of its active players came out as gay. The league worked with 72andSunny to create an ad that expressed its support for him and his fellow members of the LGBTQ+ community.

view

J&J’s Pride Campaign

Conference Session Videos January 26, 2022

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Learn how J&J is doing more.

view

ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies

Conference Session Videos January 12, 2022

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.

view

Brand Activation Legal Committee: December 2021

Conference Session Videos December 16, 2021

For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.

view

How Brands Are Using Experiences to Drive a First-Party Data Strategy

Conference Session Videos December 14, 2021

In this video, Daniel Yaffe shared how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.

view

Marketing Across the Metaverse

Conference Session Videos December 14, 2021

In this video, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

view

Pinterest Predicts 2022: The Art and Science of Trendspotting

Conference Session Videos December 14, 2021

People use Pinterest to plan for the future. In this video, Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.

view

The Future of the Always-On Influencer in 2022

Conference Session Videos December 14, 2021

In this video, Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.

view

How Walgreens Uses Measurement to Deliver Mass Personalization

Conference Session Videos December 9, 2021

In this video, Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.

view

Keeping Standards High

Conference Session Videos December 9, 2021

In this video, the Media Rating Council (MRC) discussed the progress of their most recent standard regarding outcomes, attribution, and associated data quality.

view