Conference Session Videos
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How Do You Scale True ABM?
Conference Session Videos December 2, 2021In this video, learn why scaling a "true" ABM program effectively, without compromising on the key fundamentals it encompasses, involves the alignment of many moveable parts: technology and resourcing are fundamental considerations.
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The Path to Analytics Maturity
Conference Session Videos December 2, 2021In this video, Neustar’s Marc Vermut, VP at The Knowledge Lab, explained how to assess your marketing analytics maturity and create a tactical plan to advance marketing analytics adoption within your own organization.
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Celebrity Services for Equity
Conference Session Videos November 17, 2021In this video, a panel of legal experts highlighted issues to consider when giving a celebrity an ownership stake in your company in exchange for his or her services.
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Fighting Disinformation and Ad Fraud
Conference Session Videos November 17, 2021In this video, a panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Regulators Talk
Conference Session Videos November 17, 2021In this video, learn more about the FTC’s latest actions from Policy Statements on Health App Breaches and Subscription Dark Patterns to Penalty Offense Notices, key cases and initiatives from the NAD, as well as what we can expect to see in the coming year on the regulatory front.
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Where Is the FTC Headed Under Chair Khan and After the Supreme Court Decision on FTC Act 13(B)?
Conference Session Videos November 17, 2021In this video, a panel dove into what the future may hold at the FTC, provide observations on the course the agency is taking in light of many changes, offer and thoughts on how companies may navigate this new era at the Commission.
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California Privacy: What Direction Is Next for CCPA and CRPA?
Conference Session Videos November 16, 2021In this video, representatives from the California Privacy Protection Agency and the Office of the Attorney General (OAG) reviewed the California privacy laws.
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Cultural Humility and Inclusive Leadership: An Ethical Imperative
Conference Session Videos November 16, 2021In this video, Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.
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Developments in Advertising Law
Conference Session Videos November 16, 2021In this video, Ronald Urbach of the law firm Davis+Gilbert LLP provided an overview of numerous developments touching on advertising law, including issues related to health matters, the FTC, and data privacy.
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Key False Advertising Litigation Developments
Conference Session Videos November 16, 2021In this video, industry experts explored significant decisions over the past year in the Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Legal Year in Review: Sweepstakes, Contests, Privacy, and Digital and Social Media
Conference Session Videos November 16, 2021In this video, lawyers Linda Goldstein and Amy Mudge of the law firm BakerHostetler examined legal developments that emerged in 2021.
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Legislative Year in Review
Conference Session Videos November 16, 2021In this video, get an overview of important legislation over the past year at both the federal and state levels.
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Opening Remarks of the 2021 ANA/BAA Marketing Law Conference
Conference Session Videos November 16, 2021ANA CEO Bob Liodice and Dan Jaffe, EVP, Government Relations at the ANA, delivered the opening remarks at the 2021 ANA/BAA Marketing Law Conference.
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Year
Conference Session Videos November 16, 2021Alexander is back. As if a bad day wasn’t enough, what a year he’s been through. In this video, learn about key contractual clauses and other tips that helped our burnt-out advertising lawyer make it through a bad year and what he’s planning to rely on in the year to come.
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The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies
Conference Session Videos November 16, 2021In this video, Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.
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Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media
Conference Session Videos November 15, 2021In this video, Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.
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Cause Marketing
Conference Session Videos November 15, 2021In this video, learn about the latest developments affecting cause marketing, including charitable sweepstakes, legislative initiatives for online fundraising platforms, and the convergence of cause marketing with sustainability and environmental social governance (ESG) programs.
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Earned Media and Advertising: Legal Issues and Mitigation Strategies
Conference Session Videos November 15, 2021In this session, Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.
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Gaming, Gambling, and Fantasy Sports
Conference Session Videos November 15, 2021This session gave a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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Global Marketing: Sweepstakes, Contests, Hot Topics, and Cultural Mishaps Along the Way
Conference Session Videos November 15, 2021This Global Advertising Lawyers Alliance sponsored panel featured speakers from Canada, India, Mexico, and the Netherlands. The panelists provided an overview of sweepstakes and contests in their country and then cover the latest hot topics in advertising and marketing law.
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