Conference Session Videos
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ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies (Part 2)
Conference Session Videos February 23, 2022The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. February’s Virtual Supplier Diversity Fair highlighted Black-owned media companies.
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ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022
Conference Session Videos February 11, 2022In this video, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.
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Behavioral Science Testing on Digital Steroids
Conference Session Videos February 11, 2022In this video, learn how Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.
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Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Conference Session Videos February 11, 2022In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
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How USO and Americares Retain Donors Acquired During Emergency Response Moments
Conference Session Videos February 11, 2022In this video, United Service Organization (USO) and Americares shared how they acquired and retained donors who gave during emergency response moments.
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The Future of Fundraising Is Consumer-Driven
Conference Session Videos February 11, 2022In this video, Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.
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The Power of Integration to Capture and Retain New Donors
Conference Session Videos February 11, 2022In this video, learn how Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.
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Walmart Grant Collaboration to Address Systemic Issues
Conference Session Videos February 11, 2022In this video, learn how nonprofit organizations Operation Homefront and Hire Heroes collaborated to reach military veterans and their families when applying for a Walmart Foundation grant.
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Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Conference Session Videos February 11, 2022In this video, Edelman’s David M. Bersoff revealed some of the reasons why people are putting their trust in business instead of NGOs and outlined some steps NGOs can take to begin earning back the trust of the general population and reclaim their place as the most trusted institution in the minds of consumers.
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Awards Celebration
Conference Session Videos February 10, 2022In this video, we recognize the ANA NF Corporate Partner sponsors and celebrate the 2022 Rising Leader Award recipient Tyler Hall of Easterseals and 2022 Max Hart Nonprofit Achievement Award recipient Mike Vcelik of Boys Town.
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Diversity, Equity, and Inclusion in Direct Response
Conference Session Videos February 10, 2022In this video, Children's Health of Texas and Pursuant looked at diversity, equity, and inclusion (DEI) through the lens of sophisticated direct response fundraising programs. Together they quantified the value of incorporating DEI into nonprofit efforts, and shared suggestions for next steps that can be applied.
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How Texting and Voice Messaging Changed the Game During COVID-19
Conference Session Videos February 10, 2022In this video, Synergy Direct Marketing Solutions and St. Joseph's Indian School discussed case studies that provide a road map for your nonprofit to increase revenue by focusing on your donors and their needs.
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How the National Audubon Society Transformed Its Digital Fundraising
Conference Session Videos February 10, 2022In this video, the National Audubon Society shared how it transformed its digital channels to drive more online donations.
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Navigating the Digital Landscape for Outsized Success
Conference Session Videos February 10, 2022In this video, a panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.
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Opening Remarks of the 2022 ANA Nonprofit Federation Winter Conference
Conference Session Videos February 10, 2022ANA CEO Bob Liodice delivered the opening remarks at the 2022 ANA Nonprofit Federation Winter Conference.
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Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity
Conference Session Videos February 10, 2022In this video, Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.
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The Multichannel Donor Myth
Conference Session Videos February 10, 2022In this video, Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.
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Fundraising Success in a Time of Scarcity
Conference Session Videos February 9, 2022In this video, hear from a panel of integrated marketers discussing some of the most challenging and forward-thinking topics in nonprofit marketing today.
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Maximizing Sustainer Revenue Through Machine Learning
Conference Session Videos February 9, 2022Most organizations have invested heavily in building their sustainer programs over the last few years. In this video, learn how these are a vital component of their revenue stream and why many have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.
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Storytelling for a Six-Second World: Making Flexible Campaigns
Conference Session Videos February 9, 2022In this video, learn how the City of New York approached the challenge of educating millions of voters about Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.
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