Conference Session Videos
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Navigating the Digital Landscape for Outsized Success
Conference Session Videos February 10, 2022In this video, a panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.
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Opening Remarks of the 2022 ANA Nonprofit Federation Winter Conference
Conference Session Videos February 10, 2022ANA CEO Bob Liodice delivered the opening remarks at the 2022 ANA Nonprofit Federation Winter Conference.
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Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity
Conference Session Videos February 10, 2022In this video, Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.
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The Multichannel Donor Myth
Conference Session Videos February 10, 2022In this video, Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.
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Fundraising Success in a Time of Scarcity
Conference Session Videos February 9, 2022In this video, hear from a panel of integrated marketers discussing some of the most challenging and forward-thinking topics in nonprofit marketing today.
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Maximizing Sustainer Revenue Through Machine Learning
Conference Session Videos February 9, 2022Most organizations have invested heavily in building their sustainer programs over the last few years. In this video, learn how these are a vital component of their revenue stream and why many have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.
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Storytelling for a Six-Second World: Making Flexible Campaigns
Conference Session Videos February 9, 2022In this video, learn how the City of New York approached the challenge of educating millions of voters about Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.
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Trends in Midlevel Giving: A Coming-of-Age Story
Conference Session Videos February 9, 2022In this video, learn how data collection is now more comprehensive with a focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.
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Consumer Global Trends for 2022
Conference Session Videos February 3, 2022In this video, Sheryl Connelly, Chief Futurist at the Ford Motor Company, discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.
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Fjord Trends 2022 — Trends Shaping the Future
Conference Session Videos February 3, 2022In this video, learn more about Fjord Trends 2022, an annual set of predictions from Accenture Interactive on what is expected to impact business and society in the year ahead.
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Trends in Media, Influencer, and Content Creation
Conference Session Videos February 3, 2022In this video, get a fast-paced overview of top trends in three key areas — media, influencer marketing, and content creation.
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What’s Important from CES
Conference Session Videos February 3, 2022The Consumer Electronics Show (CES) is the most influential technology event in the world. In this video, Dave Morgan from Simulmedia summarized what was most important for marketers to know from this year’s CES.
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Brand Activation Legal Committee: January 2022
Conference Session Videos January 27, 2022For January’s meeting, attorneys from Greensfelder, Hemker & Gale, P.C. provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on TCPA activity, Privacy Law, and FTC Enforcement Actions.
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#TwitterPrism: Inclusive Marketing at Twitter
Conference Session Videos January 26, 2022In this video, learn about why inclusive marketing is important to Twitter and its partners, and how we can all work together to leverage the power of advertising to build a more equitable and inclusive future.
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ANA LGBTQ+ Marketing Inclusion Report Takeaways
Conference Session Videos January 26, 2022In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.
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Football Is for Everyone
Conference Session Videos January 26, 2022In this video, learn how the NFL speedily responded when, for the first time, one of its active players came out as gay. The league worked with 72andSunny to create an ad that expressed its support for him and his fellow members of the LGBTQ+ community.
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J&J’s Pride Campaign
Conference Session Videos January 26, 2022As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Learn how J&J is doing more.
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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies
Conference Session Videos January 12, 2022The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.
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Brand Activation Legal Committee: December 2021
Conference Session Videos December 16, 2021For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.
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How Brands Are Using Experiences to Drive a First-Party Data Strategy
Conference Session Videos December 14, 2021In this video, Daniel Yaffe shared how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.
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