How to Create Content Strategies that Move at the Speed of Conversation | Conference Session Videos | Event Video | All MKC Content | ANA

How to Create Content Strategies that Move at the Speed of Conversation

In this video, Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.