Conference Session Videos
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ANA Virtual Supplier Diversity Fair: Meet Women-Owned Companies
Conference Session Videos March 9, 2022March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Conference Session Videos March 4, 2022In this video, Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
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CTV’s Place in the Media Mix
Conference Session Videos March 4, 2022In this video, Boehringer Ingelheim’s DJ Perera cautioned that despite the potential, there are many things for marketers to consider before making an investment in connected TV (CTV).
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Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Conference Session Videos March 4, 2022In this video, Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Programmatic Media Transparency — Leveling the Playing Field
Conference Session Videos March 4, 2022In this video, the ANA, PwC, and TAG TrustNet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.
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The Media Industry Talent Crisis
Conference Session Videos March 4, 2022There is a talent crisis in our industry. In this video, hear from a panel of agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate, and retain great talent and full and effective teams.
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Why Marketers Should Increase Their Investments in News
Conference Session Videos March 4, 2022In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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A Leader’s View of Media Measurement
Conference Session Videos March 3, 2022In this video, Bloomin’ Brands’ Danielle Vona offered a CMO’s perspective on her organization’s development of an improved approach to media measurement.
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Cross Media Measurement
Conference Session Videos March 3, 2022In this video, a panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Conference Session Videos March 3, 2022In this video, Procter & Gamble’s Marc Pritchard urged the industry to take several courses of action, including connecting media directly to commerce and accelerating the growth of multicultural media.
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Media at the Epicenter of Brand Growth and Brand Good
Conference Session Videos March 3, 2022The technologies and platforms that underpin the new media ecosystem continue to be plagued by opacity, brand safety, privacy, accountability, and fraud issues. In this video, CEO Bob Liodice talked about what the ANA is doing to drive meaningful industry change for the benefit of advertisers and society.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Conference Session Videos March 3, 2022Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.
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Perspective from an Agency Leader
Conference Session Videos March 3, 2022In this session, hear how Kirk McDonald, CEO of GroupM North America, is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.
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Rebundling Media with Creative
Conference Session Videos March 3, 2022In this video, learn about a client's reasons for moving its media business to its creative agency's in-house media operation and the agency's decision to offer media services.
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The Benefits and Challenges of In-Housing Mass Media
Conference Session Videos March 3, 2022In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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Using Creative and Media Data in New Ways
Conference Session Videos March 3, 2022Visa is a world leader in digital payments while Decoded Advertising’s integrated strategy combines creativity, technology, and media. In this video, learn how a progressive approach to brand building has driven unrivaled performance on Visa brand campaigns.
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The Road to Equitable Media Investing (NABOB)
Conference Session Videos March 2, 2022In this fireside discussion from NABOB, a representative roster of advertising stakeholders dove into the issue of equitable media investing and how embracing "Universal Inclusion" will move us all forward.
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What We’ve Learned in the Past Year
Conference Session Videos March 2, 2022In this video, ANA's Bill Duggan kicked off the 2022 ANA Media Conference with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos February 25, 2022The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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Analytics and Data Science Committee Meeting Session Video
Conference Session Videos February 24, 2022In this video, Pandora discusses both long- and short-term measurement of brand investments and Avocados from Mexico presents a case study on how the brand leveraged first-party data in its Super Bowl advertising.
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