Conference Session Videos
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Rebundling Media with Creative
Conference Session Videos March 3, 2022In this video, learn about a client's reasons for moving its media business to its creative agency's in-house media operation and the agency's decision to offer media services.
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The Benefits and Challenges of In-Housing Mass Media
Conference Session Videos March 3, 2022In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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Using Creative and Media Data in New Ways
Conference Session Videos March 3, 2022Visa is a world leader in digital payments while Decoded Advertising’s integrated strategy combines creativity, technology, and media. In this video, learn how a progressive approach to brand building has driven unrivaled performance on Visa brand campaigns.
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The Road to Equitable Media Investing (NABOB)
Conference Session Videos March 2, 2022In this fireside discussion from NABOB, a representative roster of advertising stakeholders dove into the issue of equitable media investing and how embracing "Universal Inclusion" will move us all forward.
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What We’ve Learned in the Past Year
Conference Session Videos March 2, 2022In this video, ANA's Bill Duggan kicked off the 2022 ANA Media Conference with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos February 25, 2022The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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Analytics and Data Science Committee Meeting Session Video
Conference Session Videos February 24, 2022In this video, Pandora discusses both long- and short-term measurement of brand investments and Avocados from Mexico presents a case study on how the brand leveraged first-party data in its Super Bowl advertising.
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ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies (Part 2)
Conference Session Videos February 23, 2022The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. February’s Virtual Supplier Diversity Fair highlighted Black-owned media companies.
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ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022
Conference Session Videos February 11, 2022In this video, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.
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Behavioral Science Testing on Digital Steroids
Conference Session Videos February 11, 2022In this video, learn how Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.
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Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Conference Session Videos February 11, 2022In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
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How USO and Americares Retain Donors Acquired During Emergency Response Moments
Conference Session Videos February 11, 2022In this video, United Service Organization (USO) and Americares shared how they acquired and retained donors who gave during emergency response moments.
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The Future of Fundraising Is Consumer-Driven
Conference Session Videos February 11, 2022In this video, Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.
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The Power of Integration to Capture and Retain New Donors
Conference Session Videos February 11, 2022In this video, learn how Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.
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Walmart Grant Collaboration to Address Systemic Issues
Conference Session Videos February 11, 2022In this video, learn how nonprofit organizations Operation Homefront and Hire Heroes collaborated to reach military veterans and their families when applying for a Walmart Foundation grant.
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Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Conference Session Videos February 11, 2022In this video, Edelman’s David M. Bersoff revealed some of the reasons why people are putting their trust in business instead of NGOs and outlined some steps NGOs can take to begin earning back the trust of the general population and reclaim their place as the most trusted institution in the minds of consumers.
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Awards Celebration
Conference Session Videos February 10, 2022In this video, we recognize the ANA NF Corporate Partner sponsors and celebrate the 2022 Rising Leader Award recipient Tyler Hall of Easterseals and 2022 Max Hart Nonprofit Achievement Award recipient Mike Vcelik of Boys Town.
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Diversity, Equity, and Inclusion in Direct Response
Conference Session Videos February 10, 2022In this video, Children's Health of Texas and Pursuant looked at diversity, equity, and inclusion (DEI) through the lens of sophisticated direct response fundraising programs. Together they quantified the value of incorporating DEI into nonprofit efforts, and shared suggestions for next steps that can be applied.
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How Texting and Voice Messaging Changed the Game During COVID-19
Conference Session Videos February 10, 2022In this video, Synergy Direct Marketing Solutions and St. Joseph's Indian School discussed case studies that provide a road map for your nonprofit to increase revenue by focusing on your donors and their needs.
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How the National Audubon Society Transformed Its Digital Fundraising
Conference Session Videos February 10, 2022In this video, the National Audubon Society shared how it transformed its digital channels to drive more online donations.
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