Conference Session Videos
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Injecting Inclusion into the Creative Process
Conference Session Videos October 26, 2021In this video, learn how AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.
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Powering Potential Through Cultural and Diversity Marketing
Conference Session Videos October 26, 2021In this video, Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver effective engagement and results.
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SeeHer Promotes Storytelling with Authentic Representation
Conference Session Videos October 26, 2021In this video, SeeHer shared advice for how to create accurate representations of women of color.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Conference Session Videos October 26, 2021In this video, Age Wave shared insights on why and how to market to older adults.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Conference Session Videos October 25, 2021In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Conference Session Videos October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Conference Session Videos October 25, 2021In this video, CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Conference Session Videos October 25, 2021In this video, a leading studio in the entertainment industry talked about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.
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Diversity at the Intersection of Marketing and DEI
Conference Session Videos October 25, 2021This panel discussed how the intersection of Marketing and DEI is being leveraged in topics including diversity in corporate ranks, multicultural budgets, investments in minority owned/targeted media outlets, the embedding of culture in the creative process, and more.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Conference Session Videos October 25, 2021In this video, Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”
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How TikTok Subcultures Are Redefining Community and Influence
Conference Session Videos October 25, 2021In this video, learn how TikTok presents a unique opportunity for brands to form deeper connections with audiences based on more thoughtful signals — from how they identify to what drives their daily lives.
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How Will Brands Remain Committed to Inclusive Marketing?
Conference Session Videos October 25, 2021In this video, a panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.
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New Habits for Multicultural Growth
Conference Session Videos October 25, 2021In this video, Marc Pritchard shared advice for how to improve multicultural marketing.
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Opening Remarks of the 2021 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 25, 2021ANA CEO Bob Liodice and Kameel Stanley with Witness Docs delivered the opening remarks of the 2021 ANA Multicultural Marketing & Diversity Conference.
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The Difference Representation Makes: Inspiring the World Through Inclusive Advertising
Conference Session Videos October 25, 2021In this video, take a deep dive on the power the advertising industry holds to both perpetuate harmful stereotypes or eliminate them, the current state of inclusion in online advertising, and actions brands and agencies can take today to accelerate inclusive bias in their own work.
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The Empathy Experiment: Developing More Inclusive and Creative Processes
Conference Session Videos October 25, 2021In this video, learn about the Empathy Experiment, an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.
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Citi: Chosen Name
Conference Session Videos October 24, 2021In this video, learn how Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Current and Future State of LGBTQ+ Marketing
Conference Session Videos October 24, 2021In this video, the ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.
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J&J Care with Pride: Engaging Queer Communities
Conference Session Videos October 24, 2021In this video, learn how the Johnson & Johnson Consumer Health CARE WITH PRIDE program, a 10+ year LGBTQ+ initiative, has succeeded with its understanding of queer culture, enabling it to go beyond the usual suspects and engage with LGBTQ+ consumers in unique and unexpected ways.
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LGBTQ+ Representation in Entertainment and Media
Conference Session Videos October 24, 2021Strong and positive representation in entertainment and media can help fight and break down stereotypes that can be detrimental. In this video, speakers from the entertainment industry discussed how we advance proper representation for all.
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