Conference Session Videos
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Conference Session Videos November 15, 2021In this video, hear from a panel on what businesses should be doing to protect themselves from investigations or [gasp!] lawsuits seeking civil penalties for failing to toe the line with their influencer marketing tactics.
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Live Entertainment and Experiential Marketing
Conference Session Videos November 15, 2021In this video, panelists from Mastercard, Vivid Seats and WarnerMedia offered their insights on how they were able to navigate around COVID-19 challenges surrounding experiential marketing activations and campaigns.
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Brand Activation Legal Committee: November 2021
Conference Session Videos November 11, 2021For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.
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ANA Data & Direct Marketing Committee Meeting
Conference Session Videos November 10, 2021In this video, hear from industry experts on the latest research into direct marketing and on how the lines between digital marketing and direct mail have blurred.
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ANA Virtual Supplier Diversity Fair: Meet LGBT-Owned Companies
Conference Session Videos November 10, 2021The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. November’s Virtual Supplier Diversity Fair highlighted LGBT-owned companies, including media companies, agencies, and marketing services providers.
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AAPI Marketing Leadership: An “Industry ERG”
Conference Session Videos November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Conference Session Videos November 3, 2021In this video, the American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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Reimagining Customer Experience
Conference Session Videos October 28, 2021Speakers at the October 2021 ANA Customer Experience committee meeting discussed the role of artificial intelligence and machine learning in marketing and in B2B customer experience trends.
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AAPI Marketing Leadership: An “Industry ERG”
Conference Session Videos October 26, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. In this video, learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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An Overview of the Once and For All Coalition
Conference Session Videos October 26, 2021In this video, the Once and For All Coalition shared its guiding principles and key objectives.
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Building More Equal, Inclusive, and Active Communities: A Look a Nike’s Multi-Faceted Approach to Supporting Native American and Indigenous Communities
Conference Session Videos October 26, 2021In this video, Nike shared how it supports the Native American and Indigenous community through the Nike N7 Fund.
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Coloring a Diverse and Inclusive World
Conference Session Videos October 26, 2021Crayola's Colors of the World pack includes 24 specifically formulated colors representing over 40 global skin tones. In this video, learn how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Hispanic Creative Done Right
Conference Session Videos October 26, 2021In this video, learn more about Círculo Creativo USA, a nonprofit organization founded in 1999 that is dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market.
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Injecting Inclusion into the Creative Process
Conference Session Videos October 26, 2021In this video, learn how AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.
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Powering Potential Through Cultural and Diversity Marketing
Conference Session Videos October 26, 2021In this video, Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver effective engagement and results.
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SeeHer Promotes Storytelling with Authentic Representation
Conference Session Videos October 26, 2021In this video, SeeHer shared advice for how to create accurate representations of women of color.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Conference Session Videos October 26, 2021In this video, Age Wave shared insights on why and how to market to older adults.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Conference Session Videos October 25, 2021In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Conference Session Videos October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Conference Session Videos October 25, 2021In this video, CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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