Conference Session Videos
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Attention Metrics Fundamentals
Conference Session Videos October 21, 2021In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.
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Brand Activation Legal Committee: October 2021
Conference Session Videos October 21, 2021For October's meeting, Frankfurt Kurnit Klein & Selz attorneys provided updates on recent NAD decisions, class action and Lanham Act case updates, and recent FTC enforcement and updates.
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Gen X – The Next Great Giving Generation
Conference Session Videos October 21, 2021Sandwiched between the larger baby boomer and millennial age groups, gen X is frequently overlooked and underappreciated. In this half-day conference, learn more about gen X, stands poised to make the biggest impact on charitable giving in the coming decades.
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How Adelaide AU Ratings Predict Tune-In for the NBA
Conference Session Videos October 21, 2021In this video, learn how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.
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How BBDO Used Influencer Marketing to Reach Young Consumers
Conference Session Videos October 21, 2021In this video, BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.
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How the Application of Attention Metrics in Media Drives Better Brand and Business Growth
Conference Session Videos October 21, 2021In this video, global chief strategy officer Chrissie Hanson shares important and actionable insights gathered from the work that OMD has conducted around the world to assess the impact of attention metrics on brand performance.
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Paying Attention to Mobile Video
Conference Session Videos October 21, 2021In this video, Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.
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Using Attention Metrics to Optimize Advertising
Conference Session Videos October 21, 2021In this video, Mars global insights director Sorin Patilinet shared how brands can use real consumer behaviors like attention to achieve creative excellence.
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Accelerating Your Brand’s Sustainability Journey
Conference Session Videos October 8, 2021In this video, Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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Delivering What Matters: Linking Purpose with Performance
Conference Session Videos October 8, 2021In this video, CMO Kevin Warren explained how the marketing team at UPS embraced accelerated change by launching a new campaign that focused on SMBs while also developing campaigns and partnerships that engaged minority SMB owners in a more meaningful way and drove tangible improvements to the bottom line.
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How Deloitte Brought Its Purpose to Life Through Marketing
Conference Session Videos October 8, 2021In this video from the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
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Technology and Data and the Humans at the Center of It All
Conference Session Videos October 8, 2021In this video, Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
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The Industry’s Quest to Invest in Minority-Owned Media
Conference Session Videos October 8, 2021In this video, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
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Announcing the 2021 ANA Genius Award Winners, Presented by Neustar
Conference Session Videos October 7, 2021In this video, Brett House, VP of Product Marketing and Demand Generation, Marketing Solutions for Neustar, announced the winners of the 2021 ANA Genius Awards, recognizing the most powerful work in marketing analytics today.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Session Videos October 7, 2021As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.
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Breakfast with A+E Networks: Premium Short Form
Conference Session Videos October 7, 2021In this video, A+E Networks shared a collection of History, Lifetime, and A&E premium short form content originally featured on-air and across social platforms.
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Case Study: Programming with Purpose Presented by USPS
Conference Session Videos October 7, 2021After a year of societal upheaval, learn why brands need to connect with consumers on a more meaningful level, with messaging that is innovative, effective, and culturally relevant.
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Firing Up the Weber Brand
Conference Session Videos October 7, 2021In this video, Weber, a premiere manufacturer of grills, shared its approach to story building.
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From Buzz to ROI: The Impact of Social Media Conversation
Conference Session Videos October 7, 2021In this video, Twitter and Uber explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Session Videos October 7, 2021In this video, learn why it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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