Conference Session Videos
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Conference Session Videos October 25, 2021In this video, a leading studio in the entertainment industry talked about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.
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Diversity at the Intersection of Marketing and DEI
Conference Session Videos October 25, 2021This panel discussed how the intersection of Marketing and DEI is being leveraged in topics including diversity in corporate ranks, multicultural budgets, investments in minority owned/targeted media outlets, the embedding of culture in the creative process, and more.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Conference Session Videos October 25, 2021In this video, Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”
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How TikTok Subcultures Are Redefining Community and Influence
Conference Session Videos October 25, 2021In this video, learn how TikTok presents a unique opportunity for brands to form deeper connections with audiences based on more thoughtful signals — from how they identify to what drives their daily lives.
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How Will Brands Remain Committed to Inclusive Marketing?
Conference Session Videos October 25, 2021In this video, a panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.
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New Habits for Multicultural Growth
Conference Session Videos October 25, 2021In this video, Marc Pritchard shared advice for how to improve multicultural marketing.
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Opening Remarks of the 2021 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 25, 2021ANA CEO Bob Liodice and Kameel Stanley with Witness Docs delivered the opening remarks of the 2021 ANA Multicultural Marketing & Diversity Conference.
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The Difference Representation Makes: Inspiring the World Through Inclusive Advertising
Conference Session Videos October 25, 2021In this video, take a deep dive on the power the advertising industry holds to both perpetuate harmful stereotypes or eliminate them, the current state of inclusion in online advertising, and actions brands and agencies can take today to accelerate inclusive bias in their own work.
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The Empathy Experiment: Developing More Inclusive and Creative Processes
Conference Session Videos October 25, 2021In this video, learn about the Empathy Experiment, an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.
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Citi: Chosen Name
Conference Session Videos October 24, 2021In this video, learn how Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Current and Future State of LGBTQ+ Marketing
Conference Session Videos October 24, 2021In this video, the ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.
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J&J Care with Pride: Engaging Queer Communities
Conference Session Videos October 24, 2021In this video, learn how the Johnson & Johnson Consumer Health CARE WITH PRIDE program, a 10+ year LGBTQ+ initiative, has succeeded with its understanding of queer culture, enabling it to go beyond the usual suspects and engage with LGBTQ+ consumers in unique and unexpected ways.
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LGBTQ+ Representation in Entertainment and Media
Conference Session Videos October 24, 2021Strong and positive representation in entertainment and media can help fight and break down stereotypes that can be detrimental. In this video, speakers from the entertainment industry discussed how we advance proper representation for all.
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Attention Metrics Fundamentals
Conference Session Videos October 21, 2021In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.
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Brand Activation Legal Committee: October 2021
Conference Session Videos October 21, 2021For October's meeting, Frankfurt Kurnit Klein & Selz attorneys provided updates on recent NAD decisions, class action and Lanham Act case updates, and recent FTC enforcement and updates.
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Gen X – The Next Great Giving Generation
Conference Session Videos October 21, 2021Sandwiched between the larger baby boomer and millennial age groups, gen X is frequently overlooked and underappreciated. In this half-day conference, learn more about gen X, stands poised to make the biggest impact on charitable giving in the coming decades.
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How Adelaide AU Ratings Predict Tune-In for the NBA
Conference Session Videos October 21, 2021In this video, learn how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.
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How BBDO Used Influencer Marketing to Reach Young Consumers
Conference Session Videos October 21, 2021In this video, BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.
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How the Application of Attention Metrics in Media Drives Better Brand and Business Growth
Conference Session Videos October 21, 2021In this video, global chief strategy officer Chrissie Hanson shares important and actionable insights gathered from the work that OMD has conducted around the world to assess the impact of attention metrics on brand performance.
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Paying Attention to Mobile Video
Conference Session Videos October 21, 2021In this video, Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.
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