Conference Session Videos
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Lenovo’s "Get Got by a Gran"
Conference Session Videos March 16, 2022In this video, Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.
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Opening Remarks of the 2022 ANA In-House Agency Conference
Conference Session Videos March 16, 2022ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2022 ANA In-House Agency Conference.
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Orangetheory Fitness: Motivating More Life
Conference Session Videos March 16, 2022In this video, Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.
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In-House Agency Town Hall
Conference Session Videos March 15, 2022In this in-house agency town hall, marketers shared their challenges, successes, and resource needs.
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Lessons from In-House Leaders
Conference Session Videos March 15, 2022In this video, HP’s Carlos Ricardo and Sony Interactive Entertainment’s Jessica Cipolla-Tario shared lessons learned from running in-house agencies at their respective organizations.
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Meeting Global Demands with Your In-House Agency
Conference Session Videos March 15, 2022In this video, Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.
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ANA Government Relations Update
Conference Session Videos March 9, 2022In this video, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.
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ANA Virtual Supplier Diversity Fair: Meet Women-Owned Companies
Conference Session Videos March 9, 2022March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Buyer Beware: Understand Your ADUs and Their Effect on Inflation
Conference Session Videos March 4, 2022In this video, Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).
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CTV’s Place in the Media Mix
Conference Session Videos March 4, 2022In this video, Boehringer Ingelheim’s DJ Perera cautioned that despite the potential, there are many things for marketers to consider before making an investment in connected TV (CTV).
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Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Conference Session Videos March 4, 2022In this video, Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Programmatic Media Transparency — Leveling the Playing Field
Conference Session Videos March 4, 2022In this video, the ANA, PwC, and TAG TrustNet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.
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The Media Industry Talent Crisis
Conference Session Videos March 4, 2022There is a talent crisis in our industry. In this video, hear from a panel of agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate, and retain great talent and full and effective teams.
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Why Marketers Should Increase Their Investments in News
Conference Session Videos March 4, 2022In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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A Leader’s View of Media Measurement
Conference Session Videos March 3, 2022In this video, Bloomin’ Brands’ Danielle Vona offered a CMO’s perspective on her organization’s development of an improved approach to media measurement.
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Cross Media Measurement
Conference Session Videos March 3, 2022In this video, a panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Conference Session Videos March 3, 2022In this video, Procter & Gamble’s Marc Pritchard urged the industry to take several courses of action, including connecting media directly to commerce and accelerating the growth of multicultural media.
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Media at the Epicenter of Brand Growth and Brand Good
Conference Session Videos March 3, 2022The technologies and platforms that underpin the new media ecosystem continue to be plagued by opacity, brand safety, privacy, accountability, and fraud issues. In this video, CEO Bob Liodice talked about what the ANA is doing to drive meaningful industry change for the benefit of advertisers and society.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Conference Session Videos March 3, 2022Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.
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Perspective from an Agency Leader
Conference Session Videos March 3, 2022In this session, hear how Kirk McDonald, CEO of GroupM North America, is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.
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