Storytelling for a Six-Second World: Making Flexible Campaigns | Conference Session Videos | Event Video | All MKC Content | ANA

Storytelling for a Six-Second World: Making Flexible Campaigns

In this video, learn how the City of New York approached the challenge of educating millions of voters about Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.