Conference Session Videos
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Fireside Chat — Salesforce's ABM Digital Transformation
Conference Session Videos May 25, 2022In this video, learn how Team ABM developed a holistic approach in bringing together its people and disparate processes and leveraged the full power of Salesforce technology to transform its ABM go-to-market business model.
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How EY Puts the Customer at the Center of Everything
Conference Session Videos May 25, 2022In this video, Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Conference Session Videos May 25, 2022In this video, the American Dental Association shared how it has become a more purpose-led organization.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Conference Session Videos May 25, 2022In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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A Contrarian’s Approach to B2B Marketing
Conference Session Videos May 24, 2022In this video, LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Are You Undervaluing Your Customers?
Conference Session Videos May 24, 2022Why do so many leaders still behave as if delivering more value to customers means delivering less value to shareholders? Why don’t marketers get more credit for the contributions they make to growing shareholder value? Rob Markey, a partner at Bain & Company, helps make the case for customer value.
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Creating Better B2B Buying Experiences
Conference Session Videos May 24, 2022In this video, Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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Data as Hero in a B2B Campaign
Conference Session Videos May 24, 2022In this video, Bloomberg Media and its agency partner Doner outlined the team’s approach to a new brand campaign that used rich data insights to inform messaging aimed at creating deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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Finding Your Brand Purpose by Turning Yourself Inside Out
Conference Session Videos May 24, 2022In this video, Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.
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How Marketing Can Thrive in a Challenging World
Conference Session Videos May 24, 2022In this video, Emily Ketchen, CMO and VP for the Intelligent Devices Group (IDG) at Lenovo, and Casey Jones, founder of BriefLogic, provided unique perspectives on how B2B marketers can thrive in chaos.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Conference Session Videos May 24, 2022In this video, Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Opening Remarks of the 2022 ANA Masters of B2B Marketing Conference
Conference Session Videos May 24, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of B2B Marketing Conference.
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Printing Opportunity: How Lexmark Marketing Made the Leap to Multi-Billion-Dollar Opportunity Driver
Conference Session Videos May 24, 2022In this video, learn how, in less than a year, Lexmark supercharged its traditional sales-led model by standing up a marketing-led digital Growth Engine powered by a provocative brand narrative.
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The Role of Storytelling in Humanizing Your Brand
Conference Session Videos May 24, 2022In this video, EY discussed how it humanized its brand and grew its consulting business by leveraging strategic partnerships and creative storytelling.
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Women Who Are Shaping and Leading B2B Marketing
Conference Session Videos May 24, 2022In this video, get inspired by top B2B marketers — who happen to be women — on elevating the industry and what it takes to be a success.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Conference Session Videos May 23, 2022In this video, Amy Protexter, SVP of marketing for B2B technology company Insight, shared tips on how to create an effective brand awareness campaign.
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Brand Activation Legal Committee: May 2022
Conference Session Videos May 19, 2022For May’s meeting, attorneys from Crowell & Moring discussed recent federal and state updates relating to advertising technology, ESG claims, substantiation claims, COVID related test and health claims; and recent developments concerning the Metaverse and deceptive online advertising and marketing practices.
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ANA Virtual Supplier Diversity Fair: Meet Asian-American Owned Companies
Conference Session Videos May 18, 2022In celebration of Asian Pacific American Heritage Month, May’s Virtual Supplier Diversity Fair highlights Asian-American owned companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Session Videos May 18, 2022In this video, SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Conversations About the Inbox
Conference Session Videos May 18, 2022In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
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