Conference Session Videos
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Driving Purpose as a Core Business Strategy
Conference Session Videos May 12, 2022In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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How Mailchimp Activates Purpose Across Communities
Conference Session Videos May 12, 2022In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Conference Session Videos May 12, 2022In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Conference Session Videos May 12, 2022In this video, Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Winning the War for Talent Through Purpose
Conference Session Videos May 12, 2022In this video, Google discussed how to integrate purpose with the everyday work lives of employees.
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A Day in the Life of Marketing Procurement
Conference Session Videos May 4, 2022In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Conference Session Videos May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Conference Session Videos May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. In this video, learn why risks associated with marketing spend are growing in type, size, and frequency.
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Procurement: The Good, the Bad, and the Ugly (2022)
Conference Session Videos May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.
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Simplifying the Search Process
Conference Session Videos May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this video, they shared key takeaways from the survey and best practices to simplify the RFx process.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Conference Session Videos May 3, 2022In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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CMO Keynote: Change Lives Here
Conference Session Videos May 3, 2022In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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Key Learnings from Redesigning Our Creative Services Model
Conference Session Videos May 3, 2022In this video, Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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Lessons from a Healthcare Marketing Leader
Conference Session Videos May 3, 2022In this video, Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Maximizing the Client-Agency Relationship
Conference Session Videos May 3, 2022In this video, industry experts discussed challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.
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Retaining Top Agency Talent During the Great Resignation
Conference Session Videos May 3, 2022In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Standing Up for Agencies
Conference Session Videos May 3, 2022In this video, Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Session Videos May 3, 2022In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Session Videos May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. In this video, Constance Jones covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Challenges Facing Chief Procurement Officers
Conference Session Videos May 2, 2022In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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