Conference Session Videos
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Corporate America’s Take on Supplier Diversity
Conference Session Videos May 1, 2022In this video, a panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.
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Diversity in Production and Postproduction
Conference Session Videos May 1, 2022In this video, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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What We’ve Learned in the Past Year
Conference Session Videos May 1, 2022The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this video, ANA's Bill Duggan discussed ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Building a Scalable Data-Driven Content Production Engine
Conference Session Videos April 29, 2022In this video, Capital One shared how it uses data in a scalable way for content production.
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Future Proof Your Content Marketing Strategy
Conference Session Videos April 29, 2022In this video, Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.
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The Superpowers of Social and Connections
Conference Session Videos April 29, 2022In this video, Brandon Solis from Grey Group talked about the relationship between content and culture, and where the concept of social fits into this dynamic.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Conference Session Videos April 28, 2022In this video, BIC's Anna Ritchie shared her learnings from a decade of building digital content organizations from scratch (multiple times over) including the people, process, and creative strategies required for standing-up a right-sized discipline within large-scale organizations.
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Catching up with Audacy
Conference Session Videos April 28, 2022Audacy’s Executive Vice President of Digital Sales Ken Lagana and Christi Rademacher from Dell Technologies discussed how Audacy helped bring the Dell Technologies industry-first Podference to life leveraging the unique superpowers of Audio.
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Content Marketing in 2022 and Beyond
Conference Session Videos April 28, 2022Seemingly everything is considered content these days, and the lines between content and advertising are blurring. In this video, learn why today's winning content marketers are focusing on the big picture rather than tactics.
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Content Marketing in the Influencer Age
Conference Session Videos April 28, 2022In this video, State Farm's Alyson Griffin shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.
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Creating Digital Content from Consumer Data
Conference Session Videos April 28, 2022In this video, Cuisinart's Mary Rodgers discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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How King Arthur Baking Has Driven Business Performance with Its Intelligent Approach to Content
Conference Session Videos April 28, 2022King Arthur has taken an intentional long-term approach to content as a competitive point of difference. In this video, David Tamarkin from King Arthur shared the brand’s roadmap, how content strategy is mapped to its journey, and the importance of content intelligence.
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Opening Remarks of the 2022 ANA Content Marketing Conference
Conference Session Videos April 28, 2022CEO Bob Liodice delivered the opening remarks of the first-ever ANA Content Marketing Conference.
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Profit from Personalized Content: Theory and Practice
Conference Session Videos April 28, 2022As the consumer market becomes ever more fragmented, an "all of the above" approach is no longer a viable option for today's marketer. In this video, Franklin Parrish presented the theory, implementation, process, and results of a targeting regime that marries key brand competencies with audience psychographic motivators.
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Windstar Cruises’ Digital Video Treasure Hunt
Conference Session Videos April 28, 2022Learn how Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise to draw the attention of potential customers to new amenities and features of its cruise line.
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How P&G Studios Helps Reinvent Advertising
Conference Session Videos April 27, 2022In this video, P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations.
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Elevating Your ABX Strategy
Conference Session Videos April 26, 2022In this video, Merkle B2B's Sarah Doughty shared some insights into what exactly account-based experience (ABX) is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
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Brand Activation Legal Committee: April 2022
Conference Session Videos April 21, 2022For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.
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Innovations in Marketing Mix Modeling
Conference Session Videos April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards. Learn how recent innovations are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Conference Session Videos April 21, 2022In this video, Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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