Conference Session Videos
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Lessons from a Healthcare Marketing Leader
Conference Session Videos May 3, 2022In this video, Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Maximizing the Client-Agency Relationship
Conference Session Videos May 3, 2022In this video, industry experts discussed challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.
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Retaining Top Agency Talent During the Great Resignation
Conference Session Videos May 3, 2022In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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Standing Up for Agencies
Conference Session Videos May 3, 2022In this video, Martin Agency CEO Kristen Cavallo discussed how clients can stand up for agencies and creatives and the value they bring.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Session Videos May 3, 2022In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Session Videos May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. In this video, Constance Jones covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Challenges Facing Chief Procurement Officers
Conference Session Videos May 2, 2022In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Creativity Is an Economic Multiplier
Conference Session Videos May 2, 2022Outstanding creative and business results happen when data and technology are brought together in innovative ways. In this video, Susan Credle, global chief creative officer at FCB Global, shared her perspective on how creativity can be an economic multiplier to drive a client’s business.
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Four Procurement Changes for 2022
Conference Session Videos May 2, 2022In this video, consulting company R3 shared four considerations for improving the RFP process.
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Hot Legal Issues That Impact Your Bottom Line
Conference Session Videos May 2, 2022In this video, Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Opening Remarks of the 2022 ANA Advertising Financial Management Conference
Conference Session Videos May 2, 2022Bob Liodice, CEO of the ANA, delivered the opening remarks of the 2022 ANA Advertising Financial Management Conference.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Conference Session Videos May 2, 2022In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Programmatic Media Transparency — Levelling the Playing Field
Conference Session Videos May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. In this video, speakers shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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The CEO Agenda: Leadership in a Post-Pandemic Age
Conference Session Videos May 2, 2022Veteran business journalist Diane Brady goes inside the C-suite to help marketers understand the shifting priorities and look around the corner to see what is next, and what it means for advertisers.
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Trends in Media
Conference Session Videos May 2, 2022In this video, Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers
Conference Session Videos May 1, 2022In this video, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.
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Corporate America’s Take on Supplier Diversity
Conference Session Videos May 1, 2022In this video, a panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.
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Diversity in Production and Postproduction
Conference Session Videos May 1, 2022In this video, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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What We’ve Learned in the Past Year
Conference Session Videos May 1, 2022The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this video, ANA's Bill Duggan discussed ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Building a Scalable Data-Driven Content Production Engine
Conference Session Videos April 29, 2022In this video, Capital One shared how it uses data in a scalable way for content production.
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