Conference Session Videos
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You've Got (E)Mail
Conference Session Videos May 17, 2022Kelly Haggard has over 20 years in email marketing, covering B2B, B2C, B2B2C, acquisition, and more. In this video, she shared her expertise on how to get the correct email address for your customers using omnichannel marketing to ensure your message is delivered.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Conference Session Videos May 13, 2022In this video, speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Conference Session Videos May 13, 2022In this video, Amica shared how it embraced the Roku Channel to better reach its consumers.
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The Art (and Science) of Advertising and Audience in the Age of Converged TV
Conference Session Videos May 13, 2022In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Conference Session Videos May 13, 2022In this video, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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TV and Video Through a Generational Lens
Conference Session Videos May 13, 2022In this video, Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Conference Session Videos May 12, 2022In this video, Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Driving Purpose as a Core Business Strategy
Conference Session Videos May 12, 2022In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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How Mailchimp Activates Purpose Across Communities
Conference Session Videos May 12, 2022In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Conference Session Videos May 12, 2022In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Conference Session Videos May 12, 2022In this video, Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Winning the War for Talent Through Purpose
Conference Session Videos May 12, 2022In this video, Google discussed how to integrate purpose with the everyday work lives of employees.
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A Day in the Life of Marketing Procurement
Conference Session Videos May 4, 2022In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Conference Session Videos May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Conference Session Videos May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. In this video, learn why risks associated with marketing spend are growing in type, size, and frequency.
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Procurement: The Good, the Bad, and the Ugly (2022)
Conference Session Videos May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.
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Simplifying the Search Process
Conference Session Videos May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this video, they shared key takeaways from the survey and best practices to simplify the RFx process.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Conference Session Videos May 3, 2022In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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CMO Keynote: Change Lives Here
Conference Session Videos May 3, 2022In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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Key Learnings from Redesigning Our Creative Services Model
Conference Session Videos May 3, 2022In this video, Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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