Conference Session Videos
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Conference Session Videos May 18, 2022In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Session Videos May 18, 2022In this video, EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
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Mastering Subscriber Lifecycle Management
Conference Session Videos May 18, 2022In this video, learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Conference Session Videos May 18, 2022In this video, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Session Videos May 18, 2022In this video, representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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ANA Response Rate Report 2021
Conference Session Videos May 17, 2022In this video, the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
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ASICS on Data and Loyalty
Conference Session Videos May 17, 2022In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Ask Me Anything! A Deliverability-Focused Panel Discussion about Email
Conference Session Videos May 17, 2022In this video, join email deliverability geeks from Mailgun, Platonic Ideal, SocketLabs and SparkPost for a candid discussion about the strategies, tactics and tricks you need to know to keep your emails flowing into the inboxes of recipients.
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B2B Email: Recipe for Engagement and Deliverability Success
Conference Session Videos May 17, 2022Creating highly engaging email marketing campaigns that not only achieve break-through response, but also break-through deliverability barriers in the B2B space can be immensely challenging. In this video, Honeywell shared its recipe for international B2B email success.
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Building and Leveraging an Internal CDP
Conference Session Videos May 17, 2022In this video, speakers from Best Buy and MessageGears explained the mechanics of customer data platforms (CDPs).
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EEC Awards Celebration
Conference Session Videos May 17, 2022This video brings together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
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Email Marketing in Flux: The Biggest Changes Affecting the Channel
Conference Session Videos May 17, 2022In this video, Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.
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How Huggies Created a Personalized Email Campaign Supporting Mothers
Conference Session Videos May 17, 2022In this video, Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Conference Session Videos May 17, 2022In this video, Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.
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Leaving Discounts Behind: Re-Balancing Brand and Discount
Conference Session Videos May 17, 2022In this video, learn how Eddie Bauer successfully pivoted away from an “always on sale” pricing strategy to a full-price, brand-forward strategy while increasing sales, conversion, and margin utilizing customer data, strategic promotions, and email.
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Successful Career Paths for Email Marketers
Conference Session Videos May 17, 2022In this video, learn why email marketing’s role is no longer considered “the outsider” among the broader marketing or IT organizations, but instead it’s the glue.
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Winning Your RFP in 2022 — What You Need to Know
Conference Session Videos May 17, 2022In this video, Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.
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You've Got (E)Mail
Conference Session Videos May 17, 2022Kelly Haggard has over 20 years in email marketing, covering B2B, B2C, B2B2C, acquisition, and more. In this video, she shared her expertise on how to get the correct email address for your customers using omnichannel marketing to ensure your message is delivered.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Conference Session Videos May 13, 2022In this video, speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Conference Session Videos May 13, 2022In this video, Amica shared how it embraced the Roku Channel to better reach its consumers.
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