Conference Session Videos
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Creativity Is an Economic Multiplier
Conference Session Videos May 2, 2022Outstanding creative and business results happen when data and technology are brought together in innovative ways. In this video, Susan Credle, global chief creative officer at FCB Global, shared her perspective on how creativity can be an economic multiplier to drive a client’s business.
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Four Procurement Changes for 2022
Conference Session Videos May 2, 2022In this video, consulting company R3 shared four considerations for improving the RFP process.
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Hot Legal Issues That Impact Your Bottom Line
Conference Session Videos May 2, 2022In this video, Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Opening Remarks of the 2022 ANA Advertising Financial Management Conference
Conference Session Videos May 2, 2022Bob Liodice, CEO of the ANA, delivered the opening remarks of the 2022 ANA Advertising Financial Management Conference.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Conference Session Videos May 2, 2022In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Programmatic Media Transparency — Levelling the Playing Field
Conference Session Videos May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. In this video, speakers shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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The CEO Agenda: Leadership in a Post-Pandemic Age
Conference Session Videos May 2, 2022Veteran business journalist Diane Brady goes inside the C-suite to help marketers understand the shifting priorities and look around the corner to see what is next, and what it means for advertisers.
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Trends in Media
Conference Session Videos May 2, 2022In this video, Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers
Conference Session Videos May 1, 2022In this video, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.
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Corporate America’s Take on Supplier Diversity
Conference Session Videos May 1, 2022In this video, a panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.
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Diversity in Production and Postproduction
Conference Session Videos May 1, 2022In this video, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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What We’ve Learned in the Past Year
Conference Session Videos May 1, 2022The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this video, ANA's Bill Duggan discussed ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Building a Scalable Data-Driven Content Production Engine
Conference Session Videos April 29, 2022In this video, Capital One shared how it uses data in a scalable way for content production.
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Future Proof Your Content Marketing Strategy
Conference Session Videos April 29, 2022In this video, Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.
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The Superpowers of Social and Connections
Conference Session Videos April 29, 2022In this video, Brandon Solis from Grey Group talked about the relationship between content and culture, and where the concept of social fits into this dynamic.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Conference Session Videos April 28, 2022In this video, BIC's Anna Ritchie shared her learnings from a decade of building digital content organizations from scratch (multiple times over) including the people, process, and creative strategies required for standing-up a right-sized discipline within large-scale organizations.
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Catching up with Audacy
Conference Session Videos April 28, 2022Audacy’s Executive Vice President of Digital Sales Ken Lagana and Christi Rademacher from Dell Technologies discussed how Audacy helped bring the Dell Technologies industry-first Podference to life leveraging the unique superpowers of Audio.
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Content Marketing in 2022 and Beyond
Conference Session Videos April 28, 2022Seemingly everything is considered content these days, and the lines between content and advertising are blurring. In this video, learn why today's winning content marketers are focusing on the big picture rather than tactics.
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Content Marketing in the Influencer Age
Conference Session Videos April 28, 2022In this video, State Farm's Alyson Griffin shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.
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Creating Digital Content from Consumer Data
Conference Session Videos April 28, 2022In this video, Cuisinart's Mary Rodgers discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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