Conference Session Videos
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ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies
Conference Session Videos April 20, 2022April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Creativity and Analytics
Conference Session Videos April 19, 2022This session was designed to facilitate the discovery and dissemination of insights through the power of analytical and creative thinking.
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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow
Conference Session Videos April 19, 2022In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.
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Highlights: ANA 2022 Media Conference
Conference Session Videos April 19, 2022Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.
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Key Concepts to Prepare for the Cookieless Future
Conference Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Key Learnings from the MediaSense Media 2025 Study
Conference Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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Media Career Paths in the AI Era: Insights on the Future of Work
Conference Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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New Directions for Marketers to Take Media In
Conference Session Videos April 19, 2022In this video, Bob Liodice welcomed marketers to the second ANA Global Day of Learning, and Marc Pritchard urged marketers to pursue five critical measures in the realm of media.
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The Fourth Annual SeeHer SheFront
Conference Session Videos April 19, 2022In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Session Videos April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Conference Session Videos April 13, 2022In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing an Iconic Brand for a New Era
Conference Session Videos April 13, 2022In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Return on Authenticity: A New Measure of Brand Success
Conference Session Videos April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.
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The Pressed Omni-Channel Brand Refresh
Conference Session Videos April 13, 2022In this video, Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Why BROWN GIRL Jane Chooses Community Building First
Conference Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Activate Brand Purpose
Conference Session Videos April 12, 2022There's been an explosion of interest in purpose-driven marketing, but StrawberryFrog has found that activating purpose is a huge challenge. In this video, learn about a platform for culture carriers at all levels in a company to better activate purpose and show how it drives performance.
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Building a More Human Brand
Conference Session Videos April 12, 2022In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.
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Building Brands Backwards
Conference Session Videos April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. In this video, Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Conference Session Videos April 12, 2022In this video, learn more about how Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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