Conference Session Videos
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How Avocados from Mexico Built a Brand in a Brand-Less Category
Conference Session Videos April 27, 2023In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.
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How H&R Block Used Purpose to Confront Its Relevancy Crisis
Conference Session Videos April 27, 2023In this video, learn how H&R Block made its brand more relevant for consumers by leaning heavily into brand purpose and leveraging content and event activations to reach new, younger audiences.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Conference Session Videos April 27, 2023In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Session Videos April 27, 2023Mint Mobile has stretched the possibilities of media by nailing the fundamentals, trying the untested, and flipping the script on the traditional. In this video, Andrew Fried shared five examples of how the brand has leveraged media as the brand's centerpiece for growth.
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Northwell Health Finds Its Purpose in Combating Gun Violence
Conference Session Videos April 27, 2023In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. In this video, learn how Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, found a way to combat the epidemic.
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Opening Remarks of the 2023 ANA Brand Masters Conference
Conference Session Videos April 27, 2023Mike Kaufman, ANA Senior Vice President, Brand and Media, delivered the opening remarks of the 2023 ANA Brand Masters Conference.
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Six Tips for Optimizing Partnerships and Adopting New Technology
Conference Session Videos April 27, 2023This panel featured representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. In this video, they shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.
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The Fresh Market Brand Turnaround Story — The Power of Love
Conference Session Videos April 27, 2023Learn how The Fresh Market returned to its brand for humans roots through driving innovation and leveraging media as the brand's centerpiece for growth.
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The Magic of Pickleball: The Sport That Captured the Attention of the Nation
Conference Session Videos April 27, 2023In this video, Connor Pardoe, CEO and commissioner at Professional Pickleball Association, discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.
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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Conference Session Videos April 27, 2023In this video, Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.
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AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment
Conference Session Videos April 26, 2023In this video, learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape surrounding AI platforms.
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Environmental, Social, Governance (ESG) Advertising
Conference Session Videos April 26, 2023The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. In this video, a panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Conference Session Videos April 26, 2023In this video, learn about various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.
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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Conference Session Videos April 26, 2023In this video, get an overview of lessons learned from the California Office of the Attorney General (OAG) enforcement action against Sephora and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny.
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Unleashing a New Technology Consumer Protection Agenda
Conference Session Videos April 26, 2023Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. In this video, industry experts discuss where things stand and where things may be heading.
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Virtual Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos April 18, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair offers an overview of Black-owned media and marketing service providers and showcases how they can help boost your brand to drive better business results.
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Driving Data Ethics to Build Consumer Trust
Conference Session Videos April 14, 2023In this video, Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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Gaming and Web3: Brand Building in the New Frontier
Conference Session Videos April 14, 2023In this video, hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming, and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.
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How Hard Rock Leveraged Data to Create Its First-Ever Enterprise-Wide Loyalty Program
Conference Session Videos April 14, 2023In this video, Hard Rock and its agency partner Gale reviewed keys for success, challenges faced, and how data was key in building and launching a unified loyalty program that serves more than 10 million users.
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Privacy and Personalization in the Gaming Space
Conference Session Videos April 14, 2023In this video, Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.
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