Conference Session Videos
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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Conference Session Videos April 26, 2023In this video, get an overview of lessons learned from the California Office of the Attorney General (OAG) enforcement action against Sephora and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny.
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Unleashing a New Technology Consumer Protection Agenda
Conference Session Videos April 26, 2023Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. In this video, industry experts discuss where things stand and where things may be heading.
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Virtual Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos April 18, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair offers an overview of Black-owned media and marketing service providers and showcases how they can help boost your brand to drive better business results.
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Driving Data Ethics to Build Consumer Trust
Conference Session Videos April 14, 2023In this video, Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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Gaming and Web3: Brand Building in the New Frontier
Conference Session Videos April 14, 2023In this video, hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming, and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.
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How Hard Rock Leveraged Data to Create Its First-Ever Enterprise-Wide Loyalty Program
Conference Session Videos April 14, 2023In this video, Hard Rock and its agency partner Gale reviewed keys for success, challenges faced, and how data was key in building and launching a unified loyalty program that serves more than 10 million users.
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Privacy and Personalization in the Gaming Space
Conference Session Videos April 14, 2023In this video, Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.
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Third Party Cookies Are Dying, Yet Measurement Opportunities Keep Expanding
Conference Session Videos April 14, 2023Michael Stallone, Group Marketing Manager at Turbo Tax Integrated Media and Enablement, and Stuart Watson, SVP of Emerging Media and Technology at Camelot Strategic Marketing and Media, discussed potential solutions for targeting and personalization into the future.
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Future-Proofing Your Marketing Strategy
Conference Session Videos April 13, 2023The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips in this video.
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How GM Puts Trust at the Center of All It Does with Data
Conference Session Videos April 13, 2023In this video, General Motors shared five principles that guide its approach to putting the cultivation of consumer trust at the center of its approach to responsibly collecting, stewarding, and capitalizing on data to provide the contextual experiences that customers increasingly expect from brands.
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How PepsiCo Is Writing the Playbook for Clean Room Success
Conference Session Videos April 13, 2023In this video, PepsiCo’s Data & Analytics team, Mark Risis and Greg Carr, as well as Matt Kilmartin, cofounder and CEO of Habu, shared perspectives on the state of the clean room market, use cases and the value they deliver, and how PepsiCo is leveraging the technology to fuel digital transformation.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Session Videos April 13, 2023In this video, Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.
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Next-Gen MarTech: What You Need to Know Right Now
Conference Session Videos April 13, 2023In this video, HubSpot’s Scott Brinker discussed how developments in three areas are revolutionizing marketing technology, with those three areas being data, “composability,” and AI.
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Opening Remarks of the 2023 ANA Masters of Data & Technology Conference
Conference Session Videos April 13, 2023In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Masters of Data & Technology Conference.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Session Videos April 13, 2023In this video, Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
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The Future of Business Is AI or Obsolete
Conference Session Videos April 13, 2023In this video, Marketing AI Institute explored how AI will impact marketing, the creative economy, and business decision making.
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Cleaning Up with a Data Clean Room
Conference Session Videos March 31, 2023In this video, Reckitt’s Imteaz Ahamed discussed shooting bullseyes with AI, zero party data, and media networks.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Conference Session Videos March 31, 2023In this video, Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Conference Session Videos March 22, 2023In this video, AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Building Brand Growth with Diverse Creators
Conference Session Videos March 22, 2023In this video, Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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