Conference Session Videos
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Third Party Cookies Are Dying, Yet Measurement Opportunities Keep Expanding
Conference Session Videos April 14, 2023Michael Stallone, Group Marketing Manager at Turbo Tax Integrated Media and Enablement, and Stuart Watson, SVP of Emerging Media and Technology at Camelot Strategic Marketing and Media, discussed potential solutions for targeting and personalization into the future.
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Future-Proofing Your Marketing Strategy
Conference Session Videos April 13, 2023The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips in this video.
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How GM Puts Trust at the Center of All It Does with Data
Conference Session Videos April 13, 2023In this video, General Motors shared five principles that guide its approach to putting the cultivation of consumer trust at the center of its approach to responsibly collecting, stewarding, and capitalizing on data to provide the contextual experiences that customers increasingly expect from brands.
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How PepsiCo Is Writing the Playbook for Clean Room Success
Conference Session Videos April 13, 2023In this video, PepsiCo’s Data & Analytics team, Mark Risis and Greg Carr, as well as Matt Kilmartin, cofounder and CEO of Habu, shared perspectives on the state of the clean room market, use cases and the value they deliver, and how PepsiCo is leveraging the technology to fuel digital transformation.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Session Videos April 13, 2023In this video, Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.
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Next-Gen MarTech: What You Need to Know Right Now
Conference Session Videos April 13, 2023In this video, HubSpot’s Scott Brinker discussed how developments in three areas are revolutionizing marketing technology, with those three areas being data, “composability,” and AI.
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Opening Remarks of the 2023 ANA Masters of Data & Technology Conference
Conference Session Videos April 13, 2023In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Masters of Data & Technology Conference.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Session Videos April 13, 2023In this video, Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
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The Future of Business Is AI or Obsolete
Conference Session Videos April 13, 2023In this video, Marketing AI Institute explored how AI will impact marketing, the creative economy, and business decision making.
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Cleaning Up with a Data Clean Room
Conference Session Videos March 31, 2023In this video, Reckitt’s Imteaz Ahamed discussed shooting bullseyes with AI, zero party data, and media networks.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Conference Session Videos March 31, 2023In this video, Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Conference Session Videos March 22, 2023In this video, AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Building Brand Growth with Diverse Creators
Conference Session Videos March 22, 2023In this video, Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Conference Session Videos March 22, 2023In this video, the V Foundation presented a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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Fireside Chat: How Apolo Ohno Found Purpose in Life
Conference Session Videos March 22, 2023No U.S. Winter Olympian has won more medals than Apolo Ohno. The U.S. Olympic Hall of Famer spoke about the price of glory, how he overcame the challenges he faced after hanging up his skates, and why people (and brands) seeking a higher purpose can benefit from his “Five Golden Principles.”
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How Akamai Rediscovered the "Why" of its Business
Conference Session Videos March 22, 2023In this video, Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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Humanizing Tech: For People, About People, With People
Conference Session Videos March 22, 2023In this video, learn how Publicis Sapient worked with an Academy Award-winning director to launch a production house that creates short documentaries highlighting how customers’ lives have been improved by technology solutions without directly mentioning the brand.
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Soylent’s Drive for More Sustainable Nutrition
Conference Session Videos March 22, 2023In this video, CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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A Turning Point for Patagonia
Conference Session Videos March 21, 2023In this video, Vincent Stanley, director of philosophy at Patagonia, described one of the key moments in his organization’s embrace of its brand purpose.
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Amplifying Brand Purpose with Personalized Packaging
Conference Session Videos March 21, 2023In this video, HP’s Jose Gorbea offered numerous examples of companies that have effectively communicated their brand purpose using an individuated approach to designing packaging.
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