Conference Session Videos
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Driving Brand Growth Through Cultural Relevancy and DEIB Ad Measures
Conference Session Videos February 22, 2023AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. In this video, CarMax shared how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.
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Engage Responsibly: Learn How You Can Help Stop Online Hate
Conference Session Videos February 22, 2023The ANA’s Engage Responsibly initiative is a movement to drive understanding and action that drastically reduces online hate speech. This session covered four simple but powerful actions you and/or your business can take to contribute to stopping online hate.
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Framework for Black Representation in Marketing
Conference Session Videos February 22, 2023Over the past two years brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure. In this session, hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.
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How B2B Marketers Can Lead the DEIB Transformation Journey
Conference Session Videos February 22, 2023B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility and reorganization, and challenging the status quo. In this session, hear from women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned.
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Industry Change-Agents Lead the Way in Bold, Inclusive Marketing
Conference Session Videos February 22, 2023In this video, hear from industry change agents from brand, media, and entertainment, technology, and the agency world on where we are in delivering bold and truly inclusive marketing that delivers on both Growth and Good.
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Investing for the Long Term: Diverse-Owned Media
Conference Session Videos February 22, 2023Over the past two years brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure. In this session, hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.
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Modeling Inclusion Behavior: How the Research Marries Up to the Practice
Conference Session Videos February 22, 2023In this video, hear from a panel of industry experts about why companies must create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.
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Pathways to Senior Positions and the C-Suite Level
Conference Session Videos February 22, 2023Diversity on boards and C-suite senior leadership positions has not reached the levels of the multicultural growth in the U.S. population. In this session, an inspiring diverse panel of executive leaders in the industry shared how they continue to move up and encourage the development of BIPOC leaders across the industry.
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Reflections on the Past, Present, and Future: Growth Pathways for Black Talent in the Marketing and Advertising Industry
Conference Session Videos February 22, 2023In this discussion, a panel of industry experts reflected on key historical events — most recently, the murder of George Floyd — and discussed what growth pathways exist for Black talent in the marketing and advertising industry today and in the future.
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Rewiring Programmatic Media for Inclusivity
Conference Session Videos February 22, 2023P&G is committed to forging a path forward toward inclusivity, especially in programmatic advertising. In this session, hear what steps P&G is taking to drive these actions and results toward a more equitable future as a force for growth and a force for good.
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ROAR: Into the Second Half of Your Life... Before It's Too Late
Conference Session Videos February 22, 2023Many diversity and inclusion efforts focus heavily on entry-level talent. Learn how this hyper-focus often creates a sense of exclusion for those who are more experienced.
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SeeHer Education: Addressing Gender Bias from the Outset Through an Open-Access Certificate Blending Gender and Marketing Studies
Conference Session Videos February 22, 2023In this video, learn how an initiative to help fight gender bias and establish more gender equality through marketing and advertising came about and what tools will be available at the university level.
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SeeHer Member Inspiration and Action
Conference Session Videos February 22, 2023If you can SeeHer, you can Be Her. Hear how marketing and media experts utilize their positions to embed DEIB best practices within their organizations' workstreams and about work they put into the market for consumer consumption.
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Supplier Diversity in Advertising and Marketing
Conference Session Videos February 22, 2023According to new ANA research, there has been a notable uptick in investment from the ad/marketing industry toward diverse suppliers in 2022, and that investment is expected to increase again in 2023. Speakers discussed the challenges and opportunities of investing with diverse suppliers.
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The Agency Perspective on Supplier Diversity
Conference Session Videos February 22, 2023Media agencies often be working with both owned and operated media suppliers that sometimes may not have sufficient inventory to work with to fulfill a brand's needs. Learn what agencies are doing to expand that inventory and cultivate a diverse supplier ecosystem with their clients.
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Welcome Remarks of the ANA's Global Day of Learning: Diversity, Equity, Inclusion, and Belonging
Conference Session Videos February 22, 2023Industry leaders welcomed attendees to the ANA's Global Day of Learning: Diversity, Equity, Inclusion, and Belonging.
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Why DEIB Matters: The C-Suite Perspective
Conference Session Videos February 22, 2023In this video, get the C-suite perspective on why DEIB matters.
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Conference Session Videos February 17, 2023In this video, Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Conference Session Videos February 17, 2023In this video, a panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Session Videos February 17, 2023In this video, Ford shared how it positioned its Ford Maverick truck as a lifestyle vehicle capable of meeting the needs of a diverse, urban target.
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