Conference Session Videos
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Conference Session Videos March 22, 2023In this video, the V Foundation presented a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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Fireside Chat: How Apolo Ohno Found Purpose in Life
Conference Session Videos March 22, 2023No U.S. Winter Olympian has won more medals than Apolo Ohno. The U.S. Olympic Hall of Famer spoke about the price of glory, how he overcame the challenges he faced after hanging up his skates, and why people (and brands) seeking a higher purpose can benefit from his “Five Golden Principles.”
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How Akamai Rediscovered the "Why" of its Business
Conference Session Videos March 22, 2023In this video, Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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Humanizing Tech: For People, About People, With People
Conference Session Videos March 22, 2023In this video, learn how Publicis Sapient worked with an Academy Award-winning director to launch a production house that creates short documentaries highlighting how customers’ lives have been improved by technology solutions without directly mentioning the brand.
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Soylent’s Drive for More Sustainable Nutrition
Conference Session Videos March 22, 2023In this video, CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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A Turning Point for Patagonia
Conference Session Videos March 21, 2023In this video, Vincent Stanley, director of philosophy at Patagonia, described one of the key moments in his organization’s embrace of its brand purpose.
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Amplifying Brand Purpose with Personalized Packaging
Conference Session Videos March 21, 2023In this video, HP’s Jose Gorbea offered numerous examples of companies that have effectively communicated their brand purpose using an individuated approach to designing packaging.
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Beyond Anti-Woke Rhetoric: The Changing Role of Business in Society
Conference Session Videos March 21, 2023This session delivers insights to help you successfully navigate the growing multistakeholder-oriented expectations people have of business in ways that will position your brand for long-term success.
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Fireside Chat: How Mastercard Helps Main Street Thrive
Conference Session Videos March 21, 2023In this video, Mastercard discussed its Strivers Initiative, a consumer-facing platform to elevate and empower Black women small businesses with the digital tools, funding, mentorship, and network needed to thrive.
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Fireside Chat: The Rise of the Chief Impact Officer
Conference Session Videos March 21, 2023In this session, learn about the new chief impact officer (CIO) role, how it benefits employees, and why it is instrumental to both short- and long-term business success, at a time when consumers expect companies to both act responsibly and make a difference in the world.
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Opening Remarks of the 2023 ANA Brands for Humanity Conference: Leaders of Impact
Conference Session Videos March 21, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Brands for Humanity Conference.
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Placing Purpose at the Heart of the Business
Conference Session Videos March 21, 2023In this video, John Dillon, president at Denny's Inc., shared how the classic American diner rediscovered its purpose and the ways in which the brand activates purpose deeply throughout the organization, impacting areas such as philanthropic partnerships, disaster relief, and DEI efforts.
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The Power of Purpose: Storytelling for Impact
Conference Session Videos March 21, 2023In this video, Emily Callahan, chief marketing and experience officer at ALSAC, shared best practices for how your brand can harness the power of storytelling to drive real impact and results.
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Transforming an Iconic Sport into a Force for Good
Conference Session Videos March 21, 2023In this video, the NFL’s Marisa Solis discussed how the NFL brand is endeavoring to enact positive societal change, covering some of the league’s social responsibility efforts and its renewed focus on diversity and inclusion.
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2023 Global Consumer Trends: Spotlight on North America
Conference Session Videos March 16, 2023In this video, Mintel's Diana Kelter discussed the latest global consumer trends, combining global market and data analysis to provide a high-level overview of the key motivations and challenges that lie ahead for consumers.
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2023 Media Trends
Conference Session Videos March 16, 2023In this video from a March 2023 Members-Only Conference held by the ANA, Kantar shared findings from a research report that sheds light consumer media preferences.
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How New Technology Is Shaping the Consumer Experience
Conference Session Videos March 16, 2023With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. In this video, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.
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Navigating the Marketing Industry During Economic Uncertainty
Conference Session Videos March 16, 2023In this video, Insider Intelligence’s Jeremy Goldman shared six insights on how marketers can respond to a shifting landscape based on emerging trends in consumer behaviors.
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Technology, Entertainment, and Content Engagement: Paramount Global on the Future of Storytelling
Conference Session Videos March 16, 2023As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers.
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Trends Influencing Commerce
Conference Session Videos March 16, 2023Consumers now have more ways than ever before at their disposal on where to shop, what to buy, and how to receive their orders. In this video, learn what behaviors to expect from brands, retailers, and consumers.
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