Conference Session Videos
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"You Should Smile More" and Other Little Things that Don't Belong at Work
Conference Session Videos February 22, 2023In this video, hear from a group of C-suite women, who all rose to senior leadership at PepsiCo, and now are board directors, advisors, and executive coaches, shining a light on the small indignities and barriers that women face every day in the corporate workplace — and what to do about it.
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ABM and the Cure to the Marketing Silo
Conference Session Videos February 22, 2023In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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Accelerating Business Growth Through Gender Equality Measurement (GEM)
Conference Session Videos February 22, 2023GEM is a data-driven methodology that identifies unconscious bias in advertising and programming. Hear more about this methodology and how several companies are using GEM & its predictive drivers to impact their creative decisions, determine optimal media environment and drive ROI.
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Accelerating Diverse Talent into Our Industry: Building Our Next Generation Pipeline
Conference Session Videos February 22, 2023In this video, a panel of industry experts discussed diversity programs and what they are doing individually and collectively to drive talent change in the industry.
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Belonging through Co-Creation: How Marketing Leaders Can Lean In With International Audiences
Conference Session Videos February 22, 2023Marketing leaders need to be sensitive and adapt to all cultures while also keeping in mind the changing landscape of consumers in each market. Learn how bringing consumers into the dialogue of storytelling and co-creation creates opportunity to be agile to cultural context and DEIB needs.
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Best Practices in Disability Inclusion
Conference Session Videos February 22, 2023Over one billion people — approximately 15 percent of the total world population — live with some form of disability. Hear from the brands and companies that have led the charge in establishing an unwavering, authentic commitment to the inclusion of people with disabilities both internally and externally.
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Best Practices in LGBTQ+ Marketing Inclusion
Conference Session Videos February 22, 2023A panel of experts shared their insights on creating inclusive and effective campaigns that resonate with the LGBTQ+ community. The panel also addressed how to make a genuine commitment to LGBTQ+ rights and causes and provide actionable strategies for creating inclusive advertising.
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Closing Remarks of the ANA's Global Day of Learning: Diversity, Equity, Inclusion, and Belonging
Conference Session Videos February 22, 2023Industry leaders delivered the closing remarks of the ANA's Global Day of Learning: Diversity, Equity, Inclusion, and Belonging.
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Content for Change: Data-Driven Insights That Drive Inclusive Storytelling
Conference Session Videos February 22, 2023The ANA’s Engage Responsibly initiative is a movement to drive understanding and action that drastically reduces online hate speech. This session covered four simple but powerful actions you and/or your business can take to contribute to stopping online hate.
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Conversation Changer: Powering UP Multicultural and Inclusive Marketing in 2023 and Beyond
Conference Session Videos February 22, 2023In this roundtable discussion, panelists shared insights and advice on how brands can adopt best-in-class strategies focused on diversity and inclusivity that have proven to affect the bottom line.
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Democratizing Access to Job Opportunity: Minting Future Leaders Through MADE
Conference Session Videos February 22, 2023The ANA Educational Foundation launched the Marketing and Advertising Education (MADE) program in 2017 as a way to democratize access to opportunity to summer internships. Hear how these companies have leveraged this program to find incredible entry-level talent for their organizations.
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Driving Brand Growth Through Cultural Relevancy and DEIB Ad Measures
Conference Session Videos February 22, 2023AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. In this video, CarMax shared how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.
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Engage Responsibly: Learn How You Can Help Stop Online Hate
Conference Session Videos February 22, 2023The ANA’s Engage Responsibly initiative is a movement to drive understanding and action that drastically reduces online hate speech. This session covered four simple but powerful actions you and/or your business can take to contribute to stopping online hate.
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Framework for Black Representation in Marketing
Conference Session Videos February 22, 2023Over the past two years brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure. In this session, hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.
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How B2B Marketers Can Lead the DEIB Transformation Journey
Conference Session Videos February 22, 2023B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility and reorganization, and challenging the status quo. In this session, hear from women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned.
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Industry Change-Agents Lead the Way in Bold, Inclusive Marketing
Conference Session Videos February 22, 2023In this video, hear from industry change agents from brand, media, and entertainment, technology, and the agency world on where we are in delivering bold and truly inclusive marketing that delivers on both Growth and Good.
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Investing for the Long Term: Diverse-Owned Media
Conference Session Videos February 22, 2023Over the past two years brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure. In this session, hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.
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Modeling Inclusion Behavior: How the Research Marries Up to the Practice
Conference Session Videos February 22, 2023In this video, hear from a panel of industry experts about why companies must create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.
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Pathways to Senior Positions and the C-Suite Level
Conference Session Videos February 22, 2023Diversity on boards and C-suite senior leadership positions has not reached the levels of the multicultural growth in the U.S. population. In this session, an inspiring diverse panel of executive leaders in the industry shared how they continue to move up and encourage the development of BIPOC leaders across the industry.
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Reflections on the Past, Present, and Future: Growth Pathways for Black Talent in the Marketing and Advertising Industry
Conference Session Videos February 22, 2023In this discussion, a panel of industry experts reflected on key historical events — most recently, the murder of George Floyd — and discussed what growth pathways exist for Black talent in the marketing and advertising industry today and in the future.
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