Conference Session Videos
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Beyond Anti-Woke Rhetoric: The Changing Role of Business in Society
Conference Session Videos March 21, 2023This session delivers insights to help you successfully navigate the growing multistakeholder-oriented expectations people have of business in ways that will position your brand for long-term success.
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Fireside Chat: How Mastercard Helps Main Street Thrive
Conference Session Videos March 21, 2023In this video, Mastercard discussed its Strivers Initiative, a consumer-facing platform to elevate and empower Black women small businesses with the digital tools, funding, mentorship, and network needed to thrive.
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Fireside Chat: The Rise of the Chief Impact Officer
Conference Session Videos March 21, 2023In this session, learn about the new chief impact officer (CIO) role, how it benefits employees, and why it is instrumental to both short- and long-term business success, at a time when consumers expect companies to both act responsibly and make a difference in the world.
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Opening Remarks of the 2023 ANA Brands for Humanity Conference: Leaders of Impact
Conference Session Videos March 21, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Brands for Humanity Conference.
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Placing Purpose at the Heart of the Business
Conference Session Videos March 21, 2023In this video, John Dillon, president at Denny's Inc., shared how the classic American diner rediscovered its purpose and the ways in which the brand activates purpose deeply throughout the organization, impacting areas such as philanthropic partnerships, disaster relief, and DEI efforts.
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The Power of Purpose: Storytelling for Impact
Conference Session Videos March 21, 2023In this video, Emily Callahan, chief marketing and experience officer at ALSAC, shared best practices for how your brand can harness the power of storytelling to drive real impact and results.
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Transforming an Iconic Sport into a Force for Good
Conference Session Videos March 21, 2023In this video, the NFL’s Marisa Solis discussed how the NFL brand is endeavoring to enact positive societal change, covering some of the league’s social responsibility efforts and its renewed focus on diversity and inclusion.
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2023 Global Consumer Trends: Spotlight on North America
Conference Session Videos March 16, 2023In this video, Mintel's Diana Kelter discussed the latest global consumer trends, combining global market and data analysis to provide a high-level overview of the key motivations and challenges that lie ahead for consumers.
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2023 Media Trends
Conference Session Videos March 16, 2023In this video from a March 2023 Members-Only Conference held by the ANA, Kantar shared findings from a research report that sheds light consumer media preferences.
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How New Technology Is Shaping the Consumer Experience
Conference Session Videos March 16, 2023With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. In this video, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.
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Navigating the Marketing Industry During Economic Uncertainty
Conference Session Videos March 16, 2023In this video, Insider Intelligence’s Jeremy Goldman shared six insights on how marketers can respond to a shifting landscape based on emerging trends in consumer behaviors.
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Technology, Entertainment, and Content Engagement: Paramount Global on the Future of Storytelling
Conference Session Videos March 16, 2023As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers.
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Trends Influencing Commerce
Conference Session Videos March 16, 2023Consumers now have more ways than ever before at their disposal on where to shop, what to buy, and how to receive their orders. In this video, learn what behaviors to expect from brands, retailers, and consumers.
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"You Should Smile More" and Other Little Things that Don't Belong at Work
Conference Session Videos February 22, 2023In this video, hear from a group of C-suite women, who all rose to senior leadership at PepsiCo, and now are board directors, advisors, and executive coaches, shining a light on the small indignities and barriers that women face every day in the corporate workplace — and what to do about it.
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ABM and the Cure to the Marketing Silo
Conference Session Videos February 22, 2023In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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Accelerating Business Growth Through Gender Equality Measurement (GEM)
Conference Session Videos February 22, 2023GEM is a data-driven methodology that identifies unconscious bias in advertising and programming. Hear more about this methodology and how several companies are using GEM & its predictive drivers to impact their creative decisions, determine optimal media environment and drive ROI.
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Accelerating Diverse Talent into Our Industry: Building Our Next Generation Pipeline
Conference Session Videos February 22, 2023In this video, a panel of industry experts discussed diversity programs and what they are doing individually and collectively to drive talent change in the industry.
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Belonging through Co-Creation: How Marketing Leaders Can Lean In With International Audiences
Conference Session Videos February 22, 2023Marketing leaders need to be sensitive and adapt to all cultures while also keeping in mind the changing landscape of consumers in each market. Learn how bringing consumers into the dialogue of storytelling and co-creation creates opportunity to be agile to cultural context and DEIB needs.
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Best Practices in Disability Inclusion
Conference Session Videos February 22, 2023Over one billion people — approximately 15 percent of the total world population — live with some form of disability. Hear from the brands and companies that have led the charge in establishing an unwavering, authentic commitment to the inclusion of people with disabilities both internally and externally.
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Best Practices in LGBTQ+ Marketing Inclusion
Conference Session Videos February 22, 2023A panel of experts shared their insights on creating inclusive and effective campaigns that resonate with the LGBTQ+ community. The panel also addressed how to make a genuine commitment to LGBTQ+ rights and causes and provide actionable strategies for creating inclusive advertising.
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