Conference Session Videos
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Session Videos May 23, 2023For Panera, enhancing the customer experience and driving loyalty is key. In this video, Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.
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Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World
Conference Session Videos May 23, 2023In this video, LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.
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The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline
Conference Session Videos May 17, 2023In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.
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A Giant in Cyber Safety Rebrands Itself
Conference Session Videos April 28, 2023In this video, learn how a combined entity developed a new corporate brand overarching its portfolio of consumer brands after a merger between NortonLifeLock and Avast.
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How Campari America Creates Brand Awareness Through Experiential Engagement
Conference Session Videos April 28, 2023In this video, Campari Group shared how it leverages human experiences to drive awareness and growth.
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40th Anniversary ANA REGGIE Awards Gala
Conference Session Videos April 27, 2023In this video, a total of 78 awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of the year across 25 different categories.
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Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Conference Session Videos April 27, 2023In this video, Keebler shared its approach to refreshing intellectual property such as its brand mascot, Ernie the elf, as well as the research guiding that effort.
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How Avocados from Mexico Built a Brand in a Brand-Less Category
Conference Session Videos April 27, 2023In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.
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How H&R Block Used Purpose to Confront Its Relevancy Crisis
Conference Session Videos April 27, 2023In this video, learn how H&R Block made its brand more relevant for consumers by leaning heavily into brand purpose and leveraging content and event activations to reach new, younger audiences.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Conference Session Videos April 27, 2023In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Session Videos April 27, 2023Mint Mobile has stretched the possibilities of media by nailing the fundamentals, trying the untested, and flipping the script on the traditional. In this video, Andrew Fried shared five examples of how the brand has leveraged media as the brand's centerpiece for growth.
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Northwell Health Finds Its Purpose in Combating Gun Violence
Conference Session Videos April 27, 2023In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. In this video, learn how Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, found a way to combat the epidemic.
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Opening Remarks of the 2023 ANA Brand Masters Conference
Conference Session Videos April 27, 2023Mike Kaufman, ANA Senior Vice President, Brand and Media, delivered the opening remarks of the 2023 ANA Brand Masters Conference.
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Six Tips for Optimizing Partnerships and Adopting New Technology
Conference Session Videos April 27, 2023This panel featured representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. In this video, they shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.
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The Fresh Market Brand Turnaround Story — The Power of Love
Conference Session Videos April 27, 2023Learn how The Fresh Market returned to its brand for humans roots through driving innovation and leveraging media as the brand's centerpiece for growth.
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The Magic of Pickleball: The Sport That Captured the Attention of the Nation
Conference Session Videos April 27, 2023In this video, Connor Pardoe, CEO and commissioner at Professional Pickleball Association, discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.
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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Conference Session Videos April 27, 2023In this video, Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.
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AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment
Conference Session Videos April 26, 2023In this video, learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape surrounding AI platforms.
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Environmental, Social, Governance (ESG) Advertising
Conference Session Videos April 26, 2023The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. In this video, a panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Conference Session Videos April 26, 2023In this video, learn about various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.
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