In-House Does Not = Safe | Conference Session Videos | Event Video | All MKC Content | ANA

In-House Does Not = Safe

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Executive Summary

Sure, there are cost savings to be had. Yes, it's easier to coordinate an in-house campaign with the full marketing mix. But developing campaigns in-house is not about playing it safe. It's about taking big swings. It's about managing risks internally, so the payoffs are even bigger. It's about stoking the creative fires within the organization to drive creativity across the brand.

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