REGGIE Awards

Make Every Sip Count
REGGIE Awards May 15, 2019
Coca-Cola, Family Dollar, and the Boys and Girls Clubs of America came together to create a program called “Make Every Sip Count” to drive shopper loyalty and give back to the community by empowering the next generation of youth.
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Mondelēz International Lowes Foods Pair Your RITZ
REGGIE Awards May 15, 2019
RITZ Crackers had to find a way to authentically connect with Lowes Foods shoppers.
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Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart
REGGIE Awards May 15, 2019
Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.
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Only Vegas Moments
REGGIE Awards May 15, 2019
An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.
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OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019
OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
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Pretty: A Children’s Book for Girls
REGGIE Awards May 15, 2019
Girls Inc. of Metro Denver set out to reach young girls with a central message that who you are is more important than how you look.
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Rémy Martin Producer Series, Season 5 “The Co-Sign”
REGGIE Awards May 15, 2019
To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.
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Rise of the Teenage Mutant Ninja Turtles Launch Campaign
REGGIE Awards May 15, 2019
Nickelodeon generated interest in Rise of the Teenage Mutant Ninja Turtles by appealing not only to kids, but also to their parents, who had been familiar with an earlier incarnation of the franchise.
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Screens Up
REGGIE Awards May 15, 2019
Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.
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State Farm Neighborhood of Good Music Festival Experience
REGGIE Awards May 15, 2019
State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.
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Swedish Fish Shark Week Program
REGGIE Awards May 15, 2019
Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.
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The Search for the 19th Cork
REGGIE Awards May 15, 2019
“Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.
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The Trade Desk: Going Analog to Talk Digital
REGGIE Awards May 15, 2019
The Trade Desk ran advertisements for its digital media buying service in the most analog of places: newspapers.
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The World’s Longest Cheese Board
REGGIE Awards May 15, 2019
At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.
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This Ad Celebrating Women in STEM Is Amazing
REGGIE Awards May 15, 2019
Chevron undertook a campaign to promote women in STEM careers.
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TIAA Difference Maker 100
REGGIE Awards May 15, 2019
For its centennial, TIAA launched the “Difference Maker 100” program to turn its brand purpose into a force for good.
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truth x BiGS
REGGIE Awards May 15, 2019
Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.
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truth Zombie Rally
REGGIE Awards May 15, 2019
To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.
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Turning Thousands of Attendees into One Community
REGGIE Awards May 15, 2019
To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.
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Western Union Mobile App
REGGIE Awards May 15, 2019
In 2017, Western Union was feeling the pressure of increased competition in money transfer apps, and was lagging in this category.
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