REGGIE Awards

Bud Light Summer Getaway
REGGIE Awards May 15, 2019
Bud Light’s mission was to win back summer by cementing its position as the favorite beer to share with friends.
view
Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon
REGGIE Awards May 15, 2019
To reinforce and reposition chocolate milk as a credible recovery drink for serious exercisers and break through a cluttered and highly competitive sports beverage category, Milk Processor Education Program (MilkPEP) leveraged an extensive body of published scientific research, elevated the relevance and timeliness of its chocolate milk message among adult exercisers, and tapped high-profile influencers.
view
Capital One Spark Business Real SBOs Campaign
REGGIE Awards May 15, 2019
Capital One took advantage of cardholder success stories to demonstrate the value of the 2 percent cash back that it offered to small business owners.
view
Cheerios “Moments of Good”
REGGIE Awards May 15, 2019
Cheerios held experiential pop-up events that tapped into Walmart Moms’ emotions to boost sales in a crowded category.
view
Cheetos Teach Me How to Curl
REGGIE Awards May 15, 2019
Cheetos undertook a sponsorship of USA Curling with related cross-promotional efforts.
view
Coca-Cola Kokoshnik
REGGIE Awards May 15, 2019
As an official partner of the 2018 FIFA World Cup Russia, Coca-Cola wanted to create a symbol that was authentic to Russia and would win the hearts of millions of people around the world. The brand chose the elegant kokoshnik, a traditional Russian headdress.
view
Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes
REGGIE Awards May 15, 2019
Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.
view
Colgate and Walmart Save Water
REGGIE Awards May 15, 2019
In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.
view
Diageo’s “Decisions: Party’s Over” Virtual Reality Experience
REGGIE Awards May 15, 2019
Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.
view
Dream in Black
REGGIE Awards May 15, 2019
AT&T needed to create sales, build brand affinity, and improve consumer intent to purchase with African-Americans.
view
Drinkworks Home Bar by Keurig
REGGIE Awards May 15, 2019
Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.
view
Dunkin’ Go2s for Go-Getters
REGGIE Awards May 15, 2019
Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.
view
Engaging Micro-Influencers to Fight Color Paralysis
REGGIE Awards May 15, 2019
To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.
view
Four New Diet Coke Flavors
REGGIE Awards May 15, 2019
To appeal to millennials’ desire for culinary adventure, Diet Coke created several new flavors.
view
Giving in to Blue Bunny Ice Cream
REGGIE Awards May 15, 2019
The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.
view
Glad Presents: Torture Tests
REGGIE Awards May 15, 2019
Glad put its premium tier trash bag through the toughest test possible to demonstrate the product’s strength and reliability.
view
Go #2
REGGIE Awards May 15, 2019
P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.
view
How Chilly Cow Challenged the Health Craze with Its Ice Cream
REGGIE Awards May 15, 2019
Chilly Cow launched its new low-calorie ice cream with a mission to convince consumers to try its product and “save” health-conscious consumers depriving themselves of delicious treats.
view
It’s a Wonderful Lifetime with OREO
REGGIE Awards May 15, 2019
After a successful joint campaign between A+E Networks and Mondelēz’s OREO, the OREO Music Box sold out almost immediately following the premiere of Lifetime’s holiday movie, A Twist of Christmas, where the product was featured.
view
Living Wine Labels
REGGIE Awards May 15, 2019
Treasury Wine Estates developed an AR app that turned its wine labels into storytelling devices.
view