REGGIE Awards
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Love Avocados and Pets? Here's the Connection
REGGIE Awards May 16, 2020Avocados From Mexico used IBM’s Watson to target an audience who loved both avocados and dogs and to encourage pet adoption.
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McDonald's and Coca-Coca Came Together for Football Fans
REGGIE Awards May 16, 2020McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.
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Nike Designed Awesome SpongeBob SquarePants Product Line
REGGIE Awards May 16, 2020In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.
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Pepsi's Augmented Reality Approach
REGGIE Awards May 16, 2020Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.
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Target Took Immersive Shopping to a Whole New Level
REGGIE Awards May 16, 2020Target created an immersive shopping experience for customers to alleviate some of the stress associated with shopping during the holiday season, and improved brand sentiment.
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TD Bank Thanks Small Businesses in Emotional Campaign
REGGIE Awards May 16, 2020TD Bank set out to express its thanks to its small-business customers doing good in their communities.
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The Power to Choose in a Child’s Hands
REGGIE Awards May 16, 2020Humanitarian organization World Vision flipped the script on its popular child sponsorship program, giving kids in need the chance to choose their sponsor.
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The Powerful Way This Beer Company Celebrated Día de los Muertos
REGGIE Awards May 16, 2020During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.
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The Smart Approach to Brand Awareness
REGGIE Awards May 16, 2020To change consumers’ perception of Wisconsin cheeses, Dairy Farmers of Wisconsin encouraged product trial in exciting ways.
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The Untold Stories on the Women Behind Diageo's Whiskey
REGGIE Awards May 16, 2020During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.
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This Brand Relaunched an Old Favorite
REGGIE Awards May 16, 2020Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.
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This Company Exposed Fraudulent Health Claims in Powerful Ad
REGGIE Awards May 16, 2020E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.
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This Company Is Promoting Economic Mobility and Diversity
REGGIE Awards May 16, 2020Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.
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This Company Made Staying Inside Exciting
REGGIE Awards May 16, 2020The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.
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This Instant Cocktail Mix Is a Summer Game Changer
REGGIE Awards May 16, 2020Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.
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This Is How Texas Does S'mores
REGGIE Awards May 16, 2020To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.
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This Milk Campaign Is Everything
REGGIE Awards May 16, 2020The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”
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This TikTok Campaign Sparks Gen Z's Interest
REGGIE Awards May 16, 2020e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.
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Trident Gives Back at Dollar General
REGGIE Awards May 16, 2020Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.
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TUMS or Dare: A New Challenge with Millennials
REGGIE Awards May 16, 2020To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.
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