REGGIE Awards

Turning a Startup Into a Multi-million Dollar Brand
REGGIE Awards May 16, 2020
Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.
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Vehicle Loan Illusions Debunked
REGGIE Awards May 16, 2020
State Farm Bank used illusion-themed experiences to explain vehicle financing and increase awareness of vehicle loan products, then shared those experiences on social media.
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WestJet Asked Consumers This Important Question
REGGIE Awards May 16, 2020
Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”
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What Do Michael Bublé and bubly Have in Common?
REGGIE Awards May 16, 2020
For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.
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What Happens When You Pair Wine + Cheez-It?
REGGIE Awards May 16, 2020
To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.
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What's Not to Love About S'mores Saturday?
REGGIE Awards May 16, 2020
Hershey’s brought people together through “S’mores Saturday” to increase consumption of Hershey’s S’mores.
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When OREO and Game of Thrones Collide
REGGIE Awards May 16, 2020
OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.
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Why Dollar General Teamed Up with Snickers and WWE
REGGIE Awards May 16, 2020
To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.
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Why This Is L.L. Bean's Most Successful Campaign
REGGIE Awards May 16, 2020
“S’more Out of Summer” was L.L.Bean’s largest, most successful integrated brand engagement campaign, generating buzz, amplifying reach, and inspiring its audience to get outside to make the most out of summer.
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Will It Clog? These Videos Show All
REGGIE Awards May 16, 2020
Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.
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#WhatMovesYou: PODS Moving and Storage
REGGIE Awards May 15, 2019
PODS Moving and Storage started a social media conversation with its #WhatMovesYou campaign to highlight the emotional and physical forces behind the decision to move.
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7-Eleven’s OREO Mint Hot Chocolate Innovation
REGGIE Awards May 15, 2019
Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.
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Aetna Voices of Health Competition
REGGIE Awards May 15, 2019
To help improve community health outcomes, Aetna created a program to empower and honor local nonprofit organizations.
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Alive Like You
REGGIE Awards May 15, 2019
The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.
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Are You Gone Trail
REGGIE Awards May 15, 2019
A power management company promoted itself to IT professionals with a video game that mimicked the iconic Oregon Trail.
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Ask Troy — Troy-Bilt
REGGIE Awards May 15, 2019
With the new Ask Troy platform, Troy-Bilt provides simple answers to consumers’ questions in the yard.
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Be an Outsider at Work
REGGIE Awards May 15, 2019
L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.
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Bridgestone Drives Great Futures with the Boys & Girls Club of America
REGGIE Awards May 15, 2019
Bridgestone launched the “Driving Great Futures” campaign to help its partner, the Boys & Girls Clubs of America, bring kids’ dreams to life while creating positive sentiment for Bridgestone.
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Bridgestone Olympic Dreams
REGGIE Awards May 15, 2019
Through its Winter Olympics sponsorship, Bridgestone reached parents who drive their children, and potential future Olympians, to sports practices and games, no matter the weather conditions.
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Bridging the Dream Scholarship Program
REGGIE Awards May 15, 2019
Sallie Mae Bank awarded each of seven high school students a $25,000 scholarship for college. The recipients’ stories, and the reactions from their family members, were captured by a creative team, turned into 30-second videos, and then shared on social media — all within 24 hours of the scholarship announcement.
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