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REGGIE Awards

  • Rick and Morty and Pringles

     REGGIE Awards   May 21, 2021  

    Pringles harnessed the power of animated characters Rick and Morty in a cross-media campaign.

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  • RITZ Cheese Crispers Launch — Albertsons Companies

     REGGIE Awards   May 21, 2021  

    Mondelēz launched its new RITZ Cheese Crispers product at Albertsons Companies stores during the COVID-19 pandemic.

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  • Simmons Snoozzzapalooza

     REGGIE Awards   May 21, 2021  

    The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”

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  • Snickers Hungriest Player 2020

     REGGIE Awards   May 21, 2021  

    Snickers gave NFL fans, players, and teams the chance to celebrate the “Snickers Hungriest Player” each week of the NFL season in a cross-media campaign.

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  • Summer of Funlightenment

     REGGIE Awards   May 21, 2021  

    During the COVID-19 pandemic, Blue Bunny launched the Summer of Funlightenment campaign, a series of brand events and promotions.

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  • TD Thanks You

     REGGIE Awards   May 21, 2021  

    TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during the COVID-19 pandemic.

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  • The Big String Cheese Debate

     REGGIE Awards   May 21, 2021  

    By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo Cheese Heads brand.

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  • The Cool Ranch

     REGGIE Awards   May 21, 2021  

    Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a new generation of consumers.

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  • The CROWN Act

     REGGIE Awards   May 21, 2021  

    Unilever’s Dove brand envisioned a more equitable and inclusive experience for Black people. To help make progress, Dove co-founded the CROWN Coalition, which advocated for the CROWN Act to make hair discrimination illegal across America.

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  • The Dos Equis Seis-Foot Cooler Makes Social Distancing More Interesting

     REGGIE Awards   May 21, 2021  

    Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beer while remaining socially distant during the COVID-19 pandemic.

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  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

     REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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  • The Uncensored Library

     REGGIE Awards   May 21, 2021  

    Reporters Without Borders needed a way to reach young people under strict online censorship. Using the popular video game Minecraft, which is available even where media is blocked, the brand was able to disseminate censored articles by acclaimed journalists to people who otherwise wouldn’t be able to see them.

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  • This Brand Brilliantly Partnered with PAC-MAN During the Pandemic

     REGGIE Awards   May 21, 2021  

    Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.

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  • This Crayola Campaign Pushes Diversity Forward

     REGGIE Awards   May 21, 2021  

    Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.

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  • UnliMINTed

     REGGIE Awards   May 21, 2021  

    With competitors upping their prices and demanding more from customers, Mint Mobile decided to do the opposite, launching an unlimited mobile phone plan that cost $30 a month and then convincing those customers they didn’t even need unlimited at all.

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  • Virtual National Forest

     REGGIE Awards   May 21, 2021  

    Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.

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  • Why Cheetos Partnered with Musician Bad Bunny

     REGGIE Awards   May 21, 2021  

    To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.

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  • Your Neighborhood Bud Light Vendor

     REGGIE Awards   May 21, 2021  

    “Your Neighborhood Bud Light Vendor” was a 360-degree campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through Bud Light’s website. The campaign supercharged online alcohol shopping and deliveries, increased the volume of e-commerce sales, and drove retailer click-outs and website traffic.

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  • A Very Brady Renovation, HGTV Style

     REGGIE Awards   May 16, 2020  

    HGTV created a show that followed the renovation of the Brady Bunch house featuring the actors who had originally played its occupants.

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  • Acceptance Matters

     REGGIE Awards   May 16, 2020  

    Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

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