REGGIE Awards

Ally Financial Is Doing It Right
REGGIE Awards May 16, 2020
Ally undertook a sponsorship of NASCAR driver Jimmie Johnson to promote its brand nationally and to increase consideration among the sport’s fans.
view
Cheetos' Unexpected Show at New York Fashion Week
REGGIE Awards May 16, 2020
The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.
view
Doritos Teamed Up with Rapper Lil Baby for This Campaign
REGGIE Awards May 16, 2020
Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.
view
Financial Education Made Easy
REGGIE Awards May 16, 2020
Ally Financial created a game based on Monopoly to promote financial education and awareness of its brand.
view
For Smokers Trying to Quit, This Lozenge Might Be the Answer
REGGIE Awards May 16, 2020
Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.
view
Google Created a Better Retail Experience
REGGIE Awards May 16, 2020
Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.
view
Got IT Problems? This Company Hilariously Dramatizes Them in Game
REGGIE Awards May 16, 2020
Eaton used an online mystery game, “Ticket of Terror,” to comically dramatize common IT problems and demonstrate how Eaton’s power management products can solve them.
view
Got Millennials? Here's How You Can
REGGIE Awards May 16, 2020
American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.
view
Heineken's Alcohol-Free Campaign
REGGIE Awards May 16, 2020
From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.
view
How Burger King Drove Customers to Its Stores
REGGIE Awards May 16, 2020
Burger King leveraged McDonald’s Corp.’s abundance of locations to create an offer that drove its underperforming mobile app to number one on app stores, and led to its highest number of store visits since 2015.
view
How Dairy Queen Found Happiness
REGGIE Awards May 16, 2020
Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”
view
How Doritos Became Relevant Again
REGGIE Awards May 16, 2020
Doritos capitalized on the recognizability of its product with a campaign that self-consciously jettisoned all mention of the brand name.
view
How Planet Fitness Got Teens Excited About Exercise
REGGIE Awards May 16, 2020
Planet Fitness created a program that offered teens free memberships all summer long.
view
How Taco Bell Became Popular with Students
REGGIE Awards May 16, 2020
Taco Bell rewarded student fans across the country by developing a twofold, multiplatform program which included an in-game student rewards program and a fully developed docuseries following a premier student section.
view
How the Hershey’s Emoji Bar Helped Kids
REGGIE Awards May 16, 2020
The Hershey Company created the Hershey’s Emoji Bar to help children build social connection, and drive sales during back-to-school season.
view
How This Brand Used the Power of Laughter
REGGIE Awards May 16, 2020
The Tennesee Department of Tourist Development created a “laugh tracker” to prove biometrically how much fun kids have in Tennesee.
view
How Walmart Encouraged Giving
REGGIE Awards May 16, 2020
Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.
view
Influencers Team Up in 'Treat Yourself' Music Video
REGGIE Awards May 16, 2020
OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.
view
Jeep's Tips for Successful Experiential Marketing
REGGIE Awards May 16, 2020
Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.
view
Keeping America Safe
REGGIE Awards May 16, 2020
Air National Guard organized a major media takeover of one of the most iconic transportation hubs in the world, Penn Station, with more than 135 ad units for 14 weeks during peak travel season to showcase the brand and reach potential recruits.
view