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USAA Leverages the Army-Navy Game to Attract Customers

In-House Excellence Awards July 22, 2024

The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.

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SAP Riffs on the Day’s News with AI-Generated Images

B2 Awards July 18, 2024

SAP leveraged AI image-generation to accelerate the creative cycle, allowing it to pitch its technology to mid-size companies.

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This Vendor Convinced GE to Retain Its Services Because of, Not Despite, Cost Cutting

B2 Awards July 18, 2024

Cloud-management firm VMWare undertook to convince GE that it could help it achieve cost efficiency and flexibility in the face of financial cutbacks.

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National Grid Promotes Energy Efficiency

B2 Awards July 18, 2024

National Grid undertook a multi-year campaign to encourage its customers to pursue greater energy efficiency.

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This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign

B2 Awards July 17, 2024

Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.

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This Financial Services Company Appealed to Customers Through a Parallel with Football

B2 Awards July 17, 2024

Sammons Institutional Group promoted itself as an authority on preparing for unforeseen financial disruptions through an analogy with football’s star quarterback Brock Purdy.

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This Water Filtration Company Made Kids Its Spokespeople

B2 Awards July 16, 2024

Elkay used the unfiltered thoughts of kids to underscore the importance of properly filtered water in schools.

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This Bank Pitched Itself to Law Firms

B2 Awards July 16, 2024

Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.

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Redefining the Cost of Cheap Batteries

B2 Awards July 14, 2024

Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.

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Up Next: Empowering Gen Z to Thrive in the Modern Workforce

B2 Awards July 14, 2024

Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

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Deloitte Celebrates Women in Business During the WNBA Playoffs

B2 Awards July 14, 2024

Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.

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Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”

B2 Awards July 14, 2024

The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.

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LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold

B2 Awards July 14, 2024

LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.

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LiuGong Highlights its Role in Mexico, Central America, and the Caribbean

B2 Awards July 14, 2024

LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.

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How ZS Created Leads with AI Generated Display Ads on a Budget

B2 Awards July 14, 2024

With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.

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Lenovo Late Night IT: Revolutionizing Tech Talk, Enriching Lives and Communities

B2 Awards July 14, 2024

Season two of Lenovo Late Night IT aimed to transform the perception of the tech industry from being seen as distant and complex to engaging, accessible, and deeply human.

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