Event Soundbites
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Event Soundbites July 19, 2022To take advantage of Super Bowl buzz, Molson Coors set its sights on creating the first big beer brand in the metaverse.
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Why the Metaverse Matters for Multicultural Audiences
Event Soundbites July 19, 2022Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Event Soundbites July 18, 2022Sephora has learned to drive supplier diversity by doing before saying; and growing where it’s planted.
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How A&W Poked Fun at its Past and its Fans to Drive New Business
Event Soundbites July 14, 2022A&W explained how it leveraged one of the major failures in the brand’s history to poke fun at itself and its customers in a new campaign that would deliver a considerable uptick in sales.
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Brands Must Pay Attention to Audience Attention
Event Soundbites June 29, 2022Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.
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Why Attention Needs to Be Part of Your Digital Measurement Mix
Event Soundbites June 29, 2022Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.
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The Purpose-Profit Disconnect Is a Myth and the Data Proves It
Event Soundbites June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.
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OneMain Financial Handles Customers with Care
Event Soundbites June 17, 2022Chris Denney from OneMain Financial explains his company’s approach to customer relationship management.
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E-Commerce and Retail Media in an Omnichannel World
Event Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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Impact of Retail Media on Brands and Retailers
Event Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.
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How EY Puts the Customer at the Center of Everything
Event Soundbites May 25, 2022Putting client leadership at the center of the conversation has allowed EY to fill brand gaps.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Event Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Event Soundbites May 25, 2022To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.
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Overview of the 2022 ANA Masters of B2B Marketing Conference
Event Soundbites May 25, 2022In this two-minute video, get an overview of the 2022 ANA Masters of B2B Marketing Conference.
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Are You Undervaluing Your Customers?
Event Soundbites May 24, 2022The core objective of a marketer should be to consistently deliver more value to its customers.
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Finding Your Brand Purpose by Turning Yourself Inside Out
Event Soundbites May 24, 2022To achieve cultural transformation in a marketing organization, it's important to merchandise the "why" before the "what."
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Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation
Event Soundbites May 24, 2022Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition
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How Marketing Can Thrive in a Challenging World
Event Soundbites May 24, 2022B2B marketers can orchestrate better music in their organizations by perfecting the art of listening.
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If Your Brand Campaigns Aren’t Built for the Long-Term, You’re Doing Them Wrong
Event Soundbites May 24, 2022Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Event Soundbites May 24, 2022With the growing digitalization of the customer experience, marketing operations needs to be a cross-functional partner.
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