Conference Highlights
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Vaccinated! … Now What?
Conference Highlights August 25, 2021Nonprofit strategists have focused on donor centricity and consistent messaging during the pandemic.
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Beyond Campaign Data: How a Media Data Model Can Unlock Significant Value
Conference Highlights August 18, 2021Marketers can optimize efficiencies by consolidating performance data and create a single source of truth.
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Driving the Movement to Zero Emissions
Conference Highlights August 18, 2021Marketing’s job is to build better human connections through a trusted data-driven value exchange.
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Overview of the 2021 ANA Masters of Data & Technology Conference
Conference Highlights August 18, 2021In this video, get a two-minute overview of the 2021 ANA Masters of Data & Technology Conference.
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Putting Customers at the Center of Digital Financial Services
Conference Highlights August 18, 2021For Ally Financial, data fuels consumer-centric insights and inspires human connection.
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The Future of Data-Driven Marketing
Conference Highlights August 18, 2021In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.
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Guiding Principles for the Ethical Use of Data
Conference Highlights August 17, 2021Democratization is key to the ethical use of data and building consumer trust.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Conference Highlights August 17, 2021Marketers need to have a P&L mindset and make sure most of their investments are measurable.
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ROI to Sender with Advanced Addressable Direct Mail
Conference Highlights August 17, 2021Adding direct mail to a multichannel campaign can drive gains in consumer engagement and ROI.
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The Martech Ecosystem: What You Need to Know Right Now
Conference Highlights August 17, 2021Aggregation is the new mandate for equipping MarTech to better support corporate operations and growth.
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Overview of the 2021 ANA Brand Activation & Creativity Conference
Conference Highlights August 12, 2021In this video, get a two-minute overview of the 2021 ANA Brand Activation & Creativity Conference.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Conference Highlights August 12, 2021For Ulta Beauty, building real customer connections has meant nurturing physical, digital, and emotional spaces.
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Building a Heritage Brand Through Doing and Saying
Conference Highlights August 11, 2021Sun-Maid reimagined brand growth with a “do” stance that connected consumers’ heads and hearts.
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Building Local Brand Relevance as a Global Brand
Conference Highlights August 11, 2021When activating internationally, it’s critical for brands to demonstrate relevance to local needs.
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Innovation and Ideation
Conference Highlights August 11, 2021Improvisation skills can help you effectively ideate in the moment with your audience.
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Inspiring a New Generation of Outdoor Athletes
Conference Highlights August 11, 2021Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.
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Redefining the Retail Experience
Conference Highlights August 11, 2021Marketers need to understand consumers’ autopilot to achieve desired purchasing behavior.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Highlights August 11, 2021Consumer trust in virtual influencers is built through utility and compelling storylines.
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Executing the Big Idea Through to the Point of Purchase
Conference Highlights August 10, 2021ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.
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How an Asian-American Agency Took a Stand Against Hate
Conference Highlights August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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