Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation | Event Soundbites | Event Video | All MKC Content | ANA

Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation

Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition