Event Soundbites
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The Clorox Way: Transforming Marketing Procurement
Event Soundbites May 3, 2022A procurement executive’s top mantra — it’s OK to be imperfect, but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Event Soundbites May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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Advancing Minority Suppliers in the Global Supply Chain
Event Soundbites May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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Challenges Facing Chief Procurement Officers
Event Soundbites May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Event Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Event Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Creativity Is an Economic Multiplier
Event Soundbites May 2, 2022FCB justifies its clients' advertising investments by proving that creativity has financial value.
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Damaging Work Can Be Damaging
Event Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, explains why it's important to avoid damaging work in a campaign.
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Rising Prices and the Impact They Have on Every Company
Event Soundbites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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Building a Scalable Data-Driven Content Production Engine
Event Soundbites April 29, 2022Capital One uses data for signals that are instrumental in generating effective content.
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Overview of the 2022 ANA Content Marketing Conference
Event Soundbites April 29, 2022In this two-minute video, get an overview of the 2022 ANA Content Marketing Conference.
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Storytelling for Tumultuous Times
Event Soundbites April 29, 2022Plugging into regenerative travel, Marriott created storytelling pillars to engage with pandemic-weary audiences.
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The Definition of Social
Event Soundbites April 29, 2022Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.
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The Superpowers of Social and Connections
Event Soundbites April 29, 2022The mission of content marketers should be to blur the line between content and culture.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Event Soundbites April 28, 2022Critical to building a content marketing organization from scratch are people and their adaptability to rapid change.
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Collaboration Without Ego: New Ways to Unlock Content Innovation
Event Soundbites April 28, 2022To unlock content innovation, marketers should collaborate with the creative community in a fluid way.
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Content Marketing in the Influencer Age
Event Soundbites April 28, 2022Marketers can increase engagement by producing contextually relevant content across the consumer journey.
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Creating Digital Content from Consumer Data
Event Soundbites April 28, 2022Cuisinart is leveraging DTC data and SEO research to drive content development.
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Profit from Personalized Content: Theory and Practice
Event Soundbites April 28, 2022The end result of content should be to create consumer intent through curiosity, enlightenment, and inspiration.
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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform
Event Soundbites April 13, 2022Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.
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