Conference Highlights
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Inspiring a New Generation of Outdoor Athletes
Conference Highlights August 11, 2021Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.
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Redefining the Retail Experience
Conference Highlights August 11, 2021Marketers need to understand consumers’ autopilot to achieve desired purchasing behavior.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Highlights August 11, 2021Consumer trust in virtual influencers is built through utility and compelling storylines.
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Executing the Big Idea Through to the Point of Purchase
Conference Highlights August 10, 2021ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.
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How an Asian-American Agency Took a Stand Against Hate
Conference Highlights August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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Using Human Truths in Brand Building
Conference Highlights August 4, 2021Pearle Vision has achieved brand growth by using human truths to connect emotionally with consumers.
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Overview of the 2021 ANA Brand Masters: Inspirational Branding Conference
Conference Highlights August 4, 2021In this video, get a two-minute overview of the 2021 ANA Brand Masters: Inspirational Branding Conference.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Highlights August 3, 2021To amplify purpose and drive impact, crystalize your brand’s core truth.
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Build a Bigger Table: Diversity and Marketing
Conference Highlights August 3, 2021Investing in diversity equity and entrepreneurship is good for business.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Highlights August 3, 2021Understanding target consumers’ expectations is critical to achieving brand impact and social good.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Highlights August 3, 2021To get more consumers to make sustainable choices, it’s important to inspire them while meeting their needs.
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How Mars Is Making the World Smile Through Better Moments
Conference Highlights August 3, 2021Purpose should come with clarity, authenticity, and impact.
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The Power of Appreciation
Conference Highlights August 3, 2021To change wireless for good, T-Mobile had to become customer experience-obsessed.
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2021 ANA B2 Awards Gala Presented by Google
Conference Highlights July 30, 2021The 2021 ANA B2 Awards Virtual Presentation of Winners, presented by Google, showcased awards given to over 100 winners representing top-performing business-to-business marketer and agency teams who were focused on driving demonstrable business growth.
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Finding the Higher Purpose at SAP
Conference Highlights July 23, 2021Delivering a better customer experience is directly related to understanding and acting on employee needs.
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Marketers Are Our Next Generation of Business Leaders
Conference Highlights July 23, 2021Marketers can become business leaders by learning as much as possible about their companies.
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Marketing Is Half of Strategy
Conference Highlights July 23, 2021B2B marketers need to be adaptive strategists to ensure their companies maintain fit to purpose and relative advantage.
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Overview of the 2021 ANA Masters of B2B Marketing Conference
Conference Highlights July 23, 2021In this video, get a two-minute overview of the 2021 ANA Masters of B2B Marketing Conference.
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Cultivating Creativity to Increase B2B Impact
Conference Highlights July 22, 2021Deloitte's in-house B2B agency is cultivating creativity by investing in the agility of its team.
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Customer Valuation Finally Comes of Age
Conference Highlights July 22, 2021For B2B marketers, customer lifetime value should be a leading metric for building business results.
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