Conference Highlights
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Conference Highlights October 6, 2021Lowe’s reframed its marketing to sell both destination and products.
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The NFL’s Playbook for Transforming into a Force for Good
Conference Highlights October 6, 2021Obsessing about knowing your customers is a prerequisite for building cultural connections and brand love.
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ANA 2021 Masters of Marketing Conference DE&I Kickoff Sessions Compilation
Conference Highlights October 5, 2021Advancing diversity, equity, and inclusion is a key priority and growth opportunity for the marketing industry.
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Overview of the 2021 ANA Nonprofit Federation Summer Conference
Conference Highlights August 27, 2021In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Highlights August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Highlights August 27, 2021A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Highlights August 26, 2021To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.
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Digital Transformation: Building a Program for the Road Ahead
Conference Highlights August 26, 2021Having the right team in place should be the first step in the digital transformation of fundraising programs.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Highlights August 26, 2021For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Highlights August 26, 2021The events of 2020 have amplified the need for increased collaboration between the nonprofit and corporate sectors.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Conference Highlights August 26, 2021Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.
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Vaccinated! … Now What?
Conference Highlights August 25, 2021Nonprofit strategists have focused on donor centricity and consistent messaging during the pandemic.
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Beyond Campaign Data: How a Media Data Model Can Unlock Significant Value
Conference Highlights August 18, 2021Marketers can optimize efficiencies by consolidating performance data and create a single source of truth.
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Driving the Movement to Zero Emissions
Conference Highlights August 18, 2021Marketing’s job is to build better human connections through a trusted data-driven value exchange.
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Overview of the 2021 ANA Masters of Data & Technology Conference
Conference Highlights August 18, 2021In this video, get a two-minute overview of the 2021 ANA Masters of Data & Technology Conference.
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Putting Customers at the Center of Digital Financial Services
Conference Highlights August 18, 2021For Ally Financial, data fuels consumer-centric insights and inspires human connection.
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The Future of Data-Driven Marketing
Conference Highlights August 18, 2021In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.
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Guiding Principles for the Ethical Use of Data
Conference Highlights August 17, 2021Democratization is key to the ethical use of data and building consumer trust.
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Lack of Data or Lack of Application? It’s Complex but Not Complicated
Conference Highlights August 17, 2021Marketers need to have a P&L mindset and make sure most of their investments are measurable.
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ROI to Sender with Advanced Addressable Direct Mail
Conference Highlights August 17, 2021Adding direct mail to a multichannel campaign can drive gains in consumer engagement and ROI.
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