Event Soundbites
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Event Soundbites October 3, 2022Speed, scale, and sustainability are the cornerstones of how Mars/Wrigley is building its analytics platform.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Event Soundbites October 3, 2022To enhance customer experience management, Adobe is taking a unified platform approach to its martech stack.
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Using Data to Build Brand Behaviors and Drive Market Share Growth
Event Soundbites October 3, 2022Hyundai leveraged data to identify white space it could own for a new U.S. marketing campaign.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Event Soundbites September 16, 2022For metrics to work, marketers need a media strategy and a framework connecting business and media metrics.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Event Soundbites September 16, 2022KPIs should take precedence over ideas when building marketing strategies.
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From Data to Decision
Event Soundbites September 16, 2022To earn a seat at the table, consumer insights practices have to understand their internal clients and partners as humans.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Event Soundbites September 16, 2022The quality of targeted insights is crucial to successfully instilling culture in brand marketing.
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Overview of the 2022 ANA Measurement and Accountability Conference
Event Soundbites September 16, 2022In this video, get a two-minute overview of the 2022 ANA Measurement and Accountability Conference.
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Can Data Help Create a More Inclusive World? This Marketer from Metlife Thinks So.
Event Soundbites September 15, 2022Michelle Froah, SVP of global marketing strategy and science at Metlife, explains how data analysis can actually be a useful tool for helping brands to become more inclusive.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Event Soundbites September 15, 2022An outcomes standard is being introduced to ensure consistent media measurement and audit framework.
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How to Forecast and Measure Organic Marketing Channels
Event Soundbites September 15, 2022Have an experimentation mindset when using and measuring the impact of organic marketing channels.
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Inclusive Marketing Helps Your Brand While Helping Others
Event Soundbites September 15, 2022Laura Knebusch from Georgia-Pacific talks about how inclusive marketing affected the brand's KPIs.
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Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That
Event Soundbites September 15, 2022Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.
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Powering Chipotle with Insights and Analytics
Event Soundbites September 15, 2022The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.
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The Content Habits of Audiences
Event Soundbites September 15, 2022Justin Evans from Samsung discussed the content habits of audiences and how it presents a challenge for an advertiser.
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This Is Why Marketers Must Know Consumers’ Level of Comfortability for Sharing Data with Brands
Event Soundbites September 15, 2022R3’s Jason Velliquette explains why it is critical for marketers to understand their target consumers’ level of comfort when it comes to sharing data with brands and provides some clarity on which demographics are more willing to share personal data and which are less willing.
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Advanced Applications of Attention Metrics with Coca-Cola
Event Soundbites September 14, 2022Coca-Cola is proving that the adoption of attention metrics can drive more effective media outcomes.
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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand
Event Soundbites August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.
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The CMO's Guide to Programmatic Transparency with Brad Moranchek
Event Soundbites August 31, 2022In this video, Brad Moranchek, Kimberly-Clark’s Head of Global Media, dives deep into inefficient programmatic processes that drive costs up.
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The CMO's Guide to Programmatic Transparency with Jose Diaz
Event Soundbites August 31, 2022In this video, Jose Diaz, Aetna‘s Executive Director, Paid Media Strategy, reveals the challenges, solutions, and steps forward for a more transparent digital media ecosystem.
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