Conference Highlights
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The Industry’s Quest to Invest in Minority-Owned Media
Conference Highlights October 8, 2021Increasing ad investments in minority-owned media through improvements in measurement is a top industry objective.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Highlights October 7, 2021A commitment to diversity is critical to driving brand growth.
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Firing Up the Weber Brand
Conference Highlights October 7, 2021Weber ignited its relaunch with story building that leveraged platforms and emotional benefits.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Highlights October 7, 2021A key objective of brand media strategies should be to elevate the consumer experience.
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Quantum Marketing and the Power of Purpose
Conference Highlights October 7, 2021Bringing purpose to life requires consistent commitment, the right partnerships, and full transparency.
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See and Respond to Win in the New Consumer Environment
Conference Highlights October 7, 2021Kohl’s marketing shift during the pandemic has centered around the casualization of America.
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The Power of Brands to Enact Change
Conference Highlights October 7, 2021For Frito-Lay, brand purpose is a behavior that produces magic, joy, and smiles.
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Fertile Ground for Meaningful Change in Our Industry
Conference Highlights October 6, 2021To close the DEI gaps in their organizations, marketers have to provide the fertile soil for meaningful change.
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How P&G Is Driving Growth While Doing Good
Conference Highlights October 6, 2021Citizenship as a force for good and a force for growth needs to be built into brand strategy, not bolted on.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Conference Highlights October 6, 2021Lowe’s reframed its marketing to sell both destination and products.
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The NFL’s Playbook for Transforming into a Force for Good
Conference Highlights October 6, 2021Obsessing about knowing your customers is a prerequisite for building cultural connections and brand love.
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ANA 2021 Masters of Marketing Conference DE&I Kickoff Sessions Compilation
Conference Highlights October 5, 2021Advancing diversity, equity, and inclusion is a key priority and growth opportunity for the marketing industry.
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Overview of the 2021 ANA Nonprofit Federation Summer Conference
Conference Highlights August 27, 2021In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Highlights August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Highlights August 27, 2021A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Highlights August 26, 2021To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.
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Digital Transformation: Building a Program for the Road Ahead
Conference Highlights August 26, 2021Having the right team in place should be the first step in the digital transformation of fundraising programs.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Highlights August 26, 2021For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Highlights August 26, 2021The events of 2020 have amplified the need for increased collaboration between the nonprofit and corporate sectors.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Conference Highlights August 26, 2021Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.
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