Event Soundbites
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Women Who Are Shaping and Leading B2B Marketing
Event Soundbites May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Event Soundbites May 23, 2022When developing a brand campaign in a climate of uncertainty, trust your gut and don't be deterred by a beer budget.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Event Soundbites May 23, 2022Insight SVP of marketing Amy Protexter explains why Insight created a brand awareness campaign.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Event Soundbites May 18, 2022Dig deeper beyond just clicks and opens when formulating the objectives of an email marketing program.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Event Soundbites May 18, 2022For EY, data drives its ability to earn the trust of email marketers.
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Overview of the 2022 ANA Email Evolution Conference
Event Soundbites May 18, 2022In this two-minute video, get an overview of the 2022 ANA Email Evolution Conference.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Event Soundbites May 18, 2022Key to Burger King’s strategies for activating against first-party data is returning value to its customers.
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ASICS on Data and Loyalty
Event Soundbites May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
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B2B Email: Recipe for Engagement and Deliverability Success
Event Soundbites May 17, 2022When selecting a platform to boost the efficiency of email campaigns, look for automated segmentation and integration with CRM.
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Email Marketing in Flux: The Biggest Changes Affecting the Channel
Event Soundbites May 17, 2022A/B testing and minimizing form fields will facilitate the collection of zero and first-party data through email marketing.
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Successful Career Paths for Email Marketers
Event Soundbites May 17, 2022An email marketer’s job requires wearing multiple hats and thinking outside the box.
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You've Got (E)Mail
Event Soundbites May 17, 2022Synchrony used a no-frills direct mail postcard to clean its email list.
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Overview of the 2022 ANA Advertising Financial Management Conference
Event Soundbites May 4, 2022In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.
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CMO Keynote: Change Lives Here
Event Soundbites May 3, 2022Brand-building is driven in large part by an insights engine that is aligned across an organization.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Event Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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Lessons from a Healthcare Marketing Leader
Event Soundbites May 3, 2022Integrating Equity, Diversity, Inclusion, Belonging, and Accessibility across a marketing organization is good for business.
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Standing Up for Agencies
Event Soundbites May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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The Clorox Way: Transforming Marketing Procurement
Event Soundbites May 3, 2022A procurement executive’s top mantra — it’s OK to be imperfect, but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Event Soundbites May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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Advancing Minority Suppliers in the Global Supply Chain
Event Soundbites May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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