Conference Highlights
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Reinventing an Iconic Brand for a New Era
Conference Highlights April 13, 2022To better connect to a cultural movement, IBM drew from its past and reintroduced itself as a creative catalyst.
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The Pressed Omni-Channel Brand Refresh
Conference Highlights April 13, 2022To scale its business for a plant-forward future, Pressed took an omnichannel, customer-first approach to refreshing its brand.
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Why BROWN GIRL Jane Chooses Community Building First
Conference Highlights April 13, 2022BROWN GIRL Jane is defying brand marketing norms by taking a community-first approach to connecting with consumers.
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Building a More Human Brand
Conference Highlights April 12, 2022Being a trusted brand gives marketers permission to innovate.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Conference Highlights April 12, 2022Philips’ marketing transformation required it to unlearn in order to relearn customer engagement.
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How Square Is Building a Strong B2B Brand
Conference Highlights April 12, 2022Square is brand-building by leaning into its purpose and treating its audience of business owners as humans first.
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Stories Worth Telling: Fueling Growth the Human Way
Conference Highlights April 12, 2022It’s important to put good stories first when formulating brand marketing strategies.
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Culture That Cultivates Passion, Creativity, and Technology
Conference Highlights March 30, 2022Making sure data and technology better serve creative will result in more marketing gold.
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How Kellogg and Kroger Are Connecting the Consumer Journey
Conference Highlights March 30, 2022In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omnichannel results that matter.
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National Geographic Innovation Through Technology
Conference Highlights March 30, 2022To stay relevant, National Geographic had to undergo a cultural shift to achieve digital transformation.
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Overview of the 2022 ANA Masters of Data & Technology Conference
Conference Highlights March 30, 2022In this video, get a two-minute overview of the 2022 ANA Masters of Data & Technology Conference.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Highlights March 30, 2022ANA has launched an initiative to help marketers get better value from their MarTech investments.
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Behind the Tweets
Conference Highlights March 29, 2022Data transparency and integrity are prerequisites for meaningful democratization of data within an organization.
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Technology + Data and the Humans at the Center of It All
Conference Highlights March 29, 2022Human centricity that inspires useful innovation and creative solutions must be at the core of a brand’s data and technology strategies.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Highlights March 29, 2022To avoid inefficiencies from overlapping data and technologies, marketers need to adopt unified performance measurement tools.
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Areas of Innovation in the Great App Explosion
Conference Highlights March 28, 2022Marketers with aggregation technology solutions will be in the best position to leverage big data.
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10 Issues
Conference Highlights March 17, 2022In-house agencies need to be agents of change within their organizations and strive for continuous improvement.
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Overview of the 2022 ANA In-House Agency Conference
Conference Highlights March 17, 2022In this video, get a two-minute overview of the 2022 ANA In-House Agency Conference.
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What a Clear Vision Means for Your In-House Agency
Conference Highlights March 17, 2022Crocs’ mandate to its external agency partners is to amplify, not recreate, its brand strategy.
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A Strategic Approach to Branded Storytelling
Conference Highlights March 16, 2022Using content strategically and embracing disruption are key to reimagining internal marketing organizations.
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