Conference Highlights
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The Future of Fundraising Is Consumer-Driven
Conference Highlights February 11, 2022American Heart Association is boosting its fundraising with increased outreach to sustainers and reduced Website load time.
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The Power of Integration to Capture and Retain New Donors
Conference Highlights February 11, 2022Automated voice messaging (AVM) has allowed Shriners Hospital to achieve sustainer retention and reactivation gains with limited staffing.
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Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Conference Highlights February 11, 2022To boost their trust status with the public, nonprofits/NGOs need to focus on results and change management.
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How the National Audubon Society Transformed Its Digital Fundraising
Conference Highlights February 10, 2022Building its digital fundraising program required National Audubon Society to change its mindset.
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Navigating the Digital Landscape for Outsized Success
Conference Highlights February 10, 2022Personalization is central to facilitating nonprofits’ navigation of the digital landscape.
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The Multichannel Donor Myth
Conference Highlights February 10, 2022The goal of multichannel marketers should be to cultivate multiple gift donors.
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Fundraising Success in a Time of Scarcity
Conference Highlights February 9, 2022In-office vs. remote workplace: nonprofits find operations benefits in both.
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Trends in Midlevel Giving: A Coming-of-Age Story
Conference Highlights February 9, 2022In a COVID environment, communication with mid-level donors has shifted to digital and smaller events.
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ANA 2021 Measurement & Accountability Conference in Two Minutes
Conference Highlights December 9, 2021In this video, get a two-minute overview of the 2021 ANA Measurement & Accountability Conference.
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ANA 2021 Marketing Law Conference in Two Minutes
Conference Highlights November 17, 2021In this video, get a two-minute overview of the 2021 ANA Marketing Law Conference.
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ANA 2021 Multicultural Conference in Two Minutes
Conference Highlights October 26, 2021In this video, get a two-minute overview of the ANA 2021 Multicultural Conference.
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Coloring a Diverse and Inclusive World
Conference Highlights October 26, 2021Tips for the diversity journey — use your voice, trust your gut, celebrate the wins, be uncomfortable.
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Powering Potential Through Cultural and Diversity Marketing
Conference Highlights October 26, 2021U.S. Bank’s purpose of powering human potential is at the heart of its diversity and inclusion efforts.
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The System Is Broken: Marketing to the Now America
Conference Highlights October 26, 2021Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Conference Highlights October 25, 2021The diversity marketing lesson learned from Hollywood is to invest in consistently engaging niche audiences.
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Conference Highlights October 25, 2021PepsiCo engages with multicultural audiences by giving them platforms for their authentic voices.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Conference Highlights October 25, 2021Jack Daniel’s connected with the LGBTQ+ community by celebrating its diversity in alignment with technology.
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How Will Brands Remain Committed to Inclusive Marketing?
Conference Highlights October 25, 2021While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.
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New Habits for Multicultural Growth
Conference Highlights October 25, 2021A new mindset, inclusive research, and diverse media reach are needed to take advantage of multicultural opportunities.
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Accelerating Your Brand’s Sustainability Journey
Conference Highlights October 8, 2021Building sustainable brands entails disrupting systems in order to create new business models.
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