Event Soundbites
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Why Are Marketers Losing Influence in the Modern Business World?
Event Soundbites August 16, 2022Raja Rajamannar, chief marketing and communications officer and president of the health care business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world.
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Crypto Philanthropy Helps Nonprofits
Event Soundbites August 10, 2022Pat Duffy from The Giving Block explains why there has been an increase in crypto philanthropy for nonprofits.
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Evolving Language Guides: Increasing Inclusivity in Digital
Event Soundbites August 10, 2022Open lines of internal communication are essential to implementing a social justice language across digital programs.
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Let’s Talk TikTok
Event Soundbites August 10, 2022For the American Red Cross, TikTok is an investment in growing mission awareness and future support.
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Overview of the 2022 ANA Nonprofit Federation Summer Conference
Event Soundbites August 10, 2022In this video, get a two-minute overview of the 2022 ANA Nonprofit Federation Summer Conference.
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Future of Omnichannel Marketing in a Privacy-Centric World
Event Soundbites August 9, 2022Nonprofit marketers are leveraging partnerships to target donors as data privacy gains momentum.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Event Soundbites August 9, 2022Building a multicultural marketing framework requires having organic conversations about DEI within nonprofit organizations.
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We Can’t Wait: How an App Can Build a Movement
Event Soundbites August 9, 2022Its restroom access app has bolstered both the mission and fundraising goals of the Crohn's & Colitis Foundation.
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What Can Nonprofits Learn from Commercial Brands
Event Soundbites August 9, 2022Having clear marketing objectives and a master brand strategy are key learnings nonprofits should take from commercial brands.
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Acquiring a New Kind of Donor for Future-Proof Fundraising
Event Soundbites August 8, 2022To build a younger, more diverse donor base in an uncertain economy, fundraising marketers need to think outside the box.
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Finding Stability in Uncertain Times
Event Soundbites August 8, 2022Digital is driving growth in sustainer revenue.
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Smart Technology Makes Nonprofits Smarter
Event Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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Overview of the 2022 ANA Digital & Social Media Conference
Event Soundbites July 20, 2022In this video, get a two-minute overview of the 2022 ANA Digital & Social Media Conference.
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Pursuing Gender Equality in Esports and Gaming
Event Soundbites July 20, 2022Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.
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Transforming Social Platforms into Launchpads
Event Soundbites July 20, 2022Chipotle’s digital strategies for supercharging brand fandom include thinking culture first and moving beyond the expected.
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Denny’s Feeds a New Generation of Creators
Event Soundbites July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Event Soundbites July 19, 2022Takeaway: Marriott entered the metaverse space with an “optimize for today but build for tomorrow” philosophy.
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From Beginners to Experts: How Miller Lite Launched a Dynamite Metaverse Activation
Event Soundbites July 19, 2022Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.
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Gaming Is Bigger Than You Think
Event Soundbites July 19, 2022Winning, identity, collaboration, progression, and exploration have made gaming a highly engaging platform.
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Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way
Event Soundbites July 19, 2022Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.
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