Conference Highlights
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Building HP Studio as an Engine of Growth
Conference Highlights March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Highlights March 16, 2022Defining roles and responsibilities is essential to on boarding external agency partners.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Highlights March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Highlights March 16, 2022In-house agencies should identify their superpowers in order to provide internal clients the best work faster.
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Leading Across the Duality of In-House and Ad Agency Teams
Conference Highlights March 16, 2022Creating scopes of work for its in-house agency helps Wizards of the Coast determine outsourcing needs.
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Overview of the 2022 ANA Media Conference
Conference Highlights March 4, 2022In this video, get a two-minute overview of the 2022 ANA Media Conference.
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The Media Industry Talent Crisis
Conference Highlights March 4, 2022Training, defining career paths, and heightened awareness of opportunities are key to growing the media talent pool.
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A Leader’s View of Media Measurement
Conference Highlights March 3, 2022Don’t wait for perfection when prioritizing media measurement strategies.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Conference Highlights March 3, 2022Go back to the future to find the inspiration to create media innovation.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Conference Highlights March 3, 2022Demystifying what they do is a critical mission for media professionals.
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Rebundling Media with Creative
Conference Highlights March 3, 2022Consolidating media with its creative agency has resulted in greater effectiveness and agility for Charcuterie Artisans.
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Retail Media and the Next Phase of Industry Disruption
Conference Highlights March 3, 2022Among the priorities of Walgreens’ in-house agency — the connected ecosystem and data clean room.
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The Benefits and Challenges of In-Housing Mass Media
Conference Highlights March 3, 2022Having the right infrastructure in place is key to successfully in-housing media.
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Using Creative and Media Data in New Ways
Conference Highlights March 3, 2022Visa is using a media measurement that validates high attention drives brand lift across channels.
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Overview of the 2022 ANA Nonprofit Federation Winter Conference
Conference Highlights February 11, 2022In this video, get a two-minute overview of the 2022 ANA Nonprofit Federation Winter Conference.
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The Future of Fundraising Is Consumer-Driven
Conference Highlights February 11, 2022American Heart Association is boosting its fundraising with increased outreach to sustainers and reduced Website load time.
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The Power of Integration to Capture and Retain New Donors
Conference Highlights February 11, 2022Automated voice messaging (AVM) has allowed Shriners Hospital to achieve sustainer retention and reactivation gains with limited staffing.
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Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Conference Highlights February 11, 2022To boost their trust status with the public, nonprofits/NGOs need to focus on results and change management.
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How the National Audubon Society Transformed Its Digital Fundraising
Conference Highlights February 10, 2022Building its digital fundraising program required National Audubon Society to change its mindset.
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Navigating the Digital Landscape for Outsized Success
Conference Highlights February 10, 2022Personalization is central to facilitating nonprofits’ navigation of the digital landscape.
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